SlideShare a Scribd company logo
First of all. Please read the slide of workshop 4 carefully and
understand it
first part
three aspects
Function: what does the experience do for the customer?
Description: what is the context of the function?
Emotion: how is the function delivered?
It also depends on the specific factors that have been
summarized below these points, which factors belong to which
point. Textual description
Customer experience component*
HBC attributes that tap into this component
Is it a source of competitive advantage
Sensorial
Emotional
Cognitive
Pragmatic
Lifestyle
Relational
Second part
swot analysis and then based on the analysis results to
determine which previous factors can be used in the Cyprus
market.
Can't write in cooperation with travel agencies
Can't write Promotion things
Only focus on Service.
Workshop 4:
Towards the Individual Assignment The Hillside Beach Club
24706 Strategic Services Marketing
Tutors: Dr. Alex Belli, Ass. Prof. François Carrillat
Mr Manjunath Padigar
Overview
Overview of Individual Assignment
Case study: the Hillside Beach Club
Question 1
Question 2
Assignment: Reminders & Tips
2
Overview of Individual Assignment
You have been hired as a strategic consultant by Ilkbahar and
his team to advise on the best way to transfer HBC success
story to the new location in Cyprus.
In other words, they want you to:
Identify what are the key factors that create a unique customer
experience at the HBC and why these factors have been so
effective to create business performance in Turkey. You will
have to precisely define what is unique and positive about the
current customer experience and why it has been a source of
competitive advantage before you will be able to determine the
factors that create it. These factors might be rooted: in the high
level and constant standards of service delivery, the culture of
service innovation in the name of customer experience, the
capacity to adopt the customer viewpoint, the efficiency of the
internal processes below the line of visibility in delivering
superior experiences, and the design of the servicescape.
Consider that it is probably the interrelations between
these factors that play the most important role in producing the
desired experience. Note that Ilkbahar and his team are less
interested in the role of IT, promotion tools, and HR policy as
factors of the customer experience; so you should focus on
elements of the service scape (15 pts)
Which factors of the customer experience should be adapted to
the Cyprus location? Why? To which extent? How? (15 pts)
In-class activity
Question 1
Diagnosis:
What is the signature customer experience at the HBC? (20
mins)
What are the key factors of this experience? (20 mins)
4
Case Study: the Hillside Beach Club
Question 1
A customer signature experience is defined at the intersection of
3 characteristics that should make it unique:
Function: what does the experience do for the customer?
Description: what is the context of the function?
Emotion: how is the function delivered?
The customer experience motto: How to capture the function,
description and emotion of the experience in the consumption
context with one sentence.
Case Study: the Hillside Beach Club
Question 1
Example
Function: immersion in potential home interiors
Description: for you and your family
Emotion: reassuring
IKEA customer experience motto: imagine the perfect interior
for your family home and pick it up on your way
Case Study: the Hillside Beach Club
Question 1Customer experience component*HBC attributes that
tap into this componentIs it a source of competitive
advantageSensorialEmotionalCognitivePragmaticLifestyleRelati
onal
The key factors of the signature experience
(15 mins thinking time)
*: See definitions in: Gentile, C., and Spiller, N. & Noci, G.
(2007). How to sustain the customer experience: An overview of
experience component that co-create value with the customer,
European Management Journal, 25(5), 395-410.
Case Study: the Hillside Beach Club
Question 2
Perform a SWOT analysis; 4 cells:
Strengths – are positive attributes internal to the organisation or
situation that are within your control.
Weaknesses – are also internal factors within your control that
may impede your ability to meet your objectives.
Opportunities – are external factors that the organisation or
project should (or could) develop.
Threats – are external factors beyond your control that could
place the project or organisation at risk.
Case Study: the Hillside Beach Club
Question 2
Perform a SWOT analysis; 4 cells (1 page):
Strengths – internal positive attributes that are controllable
Weaknesses – internal attributes that are obstacles to your
objectives
Opportunities – external factors you should take advantage of.
Threats – uncontrollable external factors that can jeopardize the
organization’s goal.
Case Study: the Hillside Beach Club
Question 2
Use the SWOT to answer question 2 by determining:
Can your strengths be used to make opportunities work for you?
Can you prevent weaknesses from limiting your ability to take
advantage of opportunities?
Can strengths lower the risks from threats?
Can your weaknesses be managed to lower risks from threat?
Assignment: Tips & Reminders
Report content (1000 words max total): refer to the specific
guidelines below rather than what is found in the assessments
guidelines (they are general).
1) Synthesis and elaboration of in-class discussion (based on
question 1): what is the unique customer experience and what
are the factors that create it ? (15 points)
2) Which factors should be adapted to the Cyprus location
why, to which extent and how? (15 points)
Assignment: Tips & Reminders
Make sure you justify all your answers based on elements from
the case and/or concepts and discussion from workshops and
lectures up to now and/or your general knowledge of business
theory and models and/or your own business experiences (again
well justified in how it is relevant for this case). It is fine to
look for information outside what is provided in the case but it
is expected that everything you need to solve the case is already
included or can be found in the subject's material so far.
Consult rubrics in assessment guidelines
Use Canvas
Due date: 29th of April
Workshop 4:
Towards the Individual Assignment The Hillside Beach Club
24706 Strategic Services Marketing
Tutors: Dr. Alex Belli, Ass. Prof. François Carrillat
Mr Manjunath Padigar
Overview
Overview of Individual Assignment
Case study: the Hillside Beach Club
Question 1
Question 2
Assignment: Reminders & Tips
2
Overview of Individual Assignment
You have been hired as a strategic consultant by Ilkbahar and
his team to advise on the best way to transfer HBC success
story to the new location in Cyprus.
In other words, they want you to:
Identify what are the key factors that create a unique customer
experience at the HBC and why these factors have been so
effective to create business performance in Turkey. You will
have to precisely define what is unique and positive about the
current customer experience and why it has been a source of
competitive advantage before you will be able to determine the
factors that create it. These factors might be rooted: in the high
level and constant standards of service delivery, the culture of
service innovation in the name of customer experience, the
capacity to adopt the customer viewpoint, the efficiency of the
internal processes below the line of visibility in delivering
superior experiences, and the design of the servicescape.
Consider that it is probably the interrelations between
these factors that play the most important role in producing the
desired experience. Note that Ilkbahar and his team are less
interested in the role of IT, promotion tools, and HR policy as
factors of the customer experience; so you should focus on
elements of the service scape (15 pts)
Which factors of the customer experience should be adapted to
the Cyprus location? Why? To which extent? How? (15 pts)
In-class activity
Question 1
Diagnosis:
What is the signature customer experience at the HBC? (20
mins)
What are the key factors of this experience? (20 mins)
4
Case Study: the Hillside Beach Club
Question 1
A customer signature experience is defined at the intersection of
3 characteristics that should make it unique:
Function: what does the experience do for the customer?
Description: what is the context of the function?
Emotion: how is the function delivered?
The customer experience motto: How to capture the function,
description and emotion of the experience in the consumption
context with one sentence.
Case Study: the Hillside Beach Club
Question 1
Example
Function: immersion in potential home interiors
Description: for you and your family
Emotion: reassuring
IKEA customer experience motto: imagine the perfect interior
for your family home and pick it up on your way
Case Study: the Hillside Beach Club
Question 1Customer experience component*HBC attributes that
tap into this componentIs it a source of competitive
advantageSensorialEmotionalCognitivePragmaticLifestyleRelati
onal
The key factors of the signature experience
(15 mins thinking time)
*: See definitions in: Gentile, C., and Spiller, N. & Noci, G.
(2007). How to sustain the customer experience: An overview of
experience component that co-create value with the customer,
European Management Journal, 25(5), 395-410.
Case Study: the Hillside Beach Club
Question 2
Perform a SWOT analysis; 4 cells:
Strengths – are positive attributes internal to the organisation or
situation that are within your control.
Weaknesses – are also internal factors within your control that
may impede your ability to meet your objectives.
Opportunities – are external factors that the organisation or
project should (or could) develop.
Threats – are external factors beyond your control that could
place the project or organisation at risk.
Case Study: the Hillside Beach Club
Question 2
Perform a SWOT analysis; 4 cells (1 page):
Strengths – internal positive attributes that are controllable
Weaknesses – internal attributes that are obstacles to your
objectives
Opportunities – external factors you should take advantage of.
Threats – uncontrollable external factors that can jeopardize the
organization’s goal.
Case Study: the Hillside Beach Club
Question 2
Use the SWOT to answer question 2 by determining:
Can your strengths be used to make opportunities work for you?
Can you prevent weaknesses from limiting your ability to take
advantage of opportunities?
Can strengths lower the risks from threats?
Can your weaknesses be managed to lower risks from threat?
Assignment: Tips & Reminders
Report content (1000 words max total): refer to the specific
guidelines below rather than what is found in the assessments
guidelines (they are general).
1) Synthesis and elaboration of in-class discussion (based on
question 1): what is the unique customer experience and what
are the factors that create it ? (15 points)
2) Which factors should be adapted to the Cyprus location
why, to which extent and how? (15 points)
Assignment: Tips & Reminders
Make sure you justify all your answers based on elements from
the case and/or concepts and discussion from workshops and
lectures up to now and/or your general knowledge of business
theory and models and/or your own business experiences (again
well justified in how it is relevant for this case). It is fine to
look for information outside what is provided in the case but it
is expected that everything you need to solve the case is already
included or can be found in the subject's material so far.
Consult rubrics in assessment guidelines
Use Canvas
Due date: 29th of April

More Related Content

Similar to First of all. Please read the slide of workshop 4 carefully and u.docx

Becoming an investable startup in east africa the pivot east criteria - apr...
Becoming an investable startup in east africa   the pivot east criteria - apr...Becoming an investable startup in east africa   the pivot east criteria - apr...
Becoming an investable startup in east africa the pivot east criteria - apr...
John Kieti
 
Please provide responses for the following questionsWeek 5 Conten.pdf
Please provide responses for the following questionsWeek 5 Conten.pdfPlease provide responses for the following questionsWeek 5 Conten.pdf
Please provide responses for the following questionsWeek 5 Conten.pdf
rmwaterlife
 
The following data reflect the frequency with which people voted.docx
The following data reflect the frequency with which people voted.docxThe following data reflect the frequency with which people voted.docx
The following data reflect the frequency with which people voted.docx
oreo10
 
Customer experience strategy development methodology v1.6
Customer experience strategy development methodology v1.6Customer experience strategy development methodology v1.6
Customer experience strategy development methodology v1.6
Roberto Suarez-Ojedis
 
25925524.pdf
25925524.pdf25925524.pdf
25925524.pdf
jdgf3
 
Selection processes
Selection processesSelection processes
Selection processes
Rodolfo Batista
 
Writing Center Posters Writing Instruction, Exposit
Writing Center Posters Writing Instruction, ExpositWriting Center Posters Writing Instruction, Exposit
Writing Center Posters Writing Instruction, Exposit
Christy Hunt
 
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOsHow To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
Walter Adamson
 
2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...
2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...
2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...
Steve Lowisz
 
Methodology dimension voice of customer
Methodology   dimension voice of customerMethodology   dimension voice of customer
Methodology dimension voice of customer
Jean-François Nguyen
 
Accounting Firm Competitiveness Cch Singapore 22nd April 2010
Accounting Firm Competitiveness Cch Singapore 22nd April 2010Accounting Firm Competitiveness Cch Singapore 22nd April 2010
Accounting Firm Competitiveness Cch Singapore 22nd April 2010
Robert_Sawhney
 
Marketing Accounting Firms: presentation for the HKICPA
Marketing Accounting Firms: presentation for the HKICPAMarketing Accounting Firms: presentation for the HKICPA
Marketing Accounting Firms: presentation for the HKICPA
Robert_Sawhney
 
Vocational sales training generic
Vocational sales training genericVocational sales training generic
Vocational sales training generic
Ashraf Osman
 
organizational culture
organizational culture organizational culture
organizational culture
karan992457
 
Number of Pages 5 (Double Spaced)Number of sources 4Writin.docx
Number of Pages 5 (Double Spaced)Number of sources 4Writin.docxNumber of Pages 5 (Double Spaced)Number of sources 4Writin.docx
Number of Pages 5 (Double Spaced)Number of sources 4Writin.docx
hopeaustin33688
 
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...
NUS-ISS
 
Mk0015 services marketing and customer relationship management
Mk0015   services marketing and customer relationship managementMk0015   services marketing and customer relationship management
Mk0015 services marketing and customer relationship management
smumbahelp
 
CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...
CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...
CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...
Adre Schreuder
 
IIM Lucknow Casebook 2022-23.pdf
IIM Lucknow Casebook 2022-23.pdfIIM Lucknow Casebook 2022-23.pdf
IIM Lucknow Casebook 2022-23.pdf
VanshAggarwal56
 
review analysis scaledagile for starting
review analysis scaledagile for startingreview analysis scaledagile for starting
review analysis scaledagile for starting
carroyocubas1
 

Similar to First of all. Please read the slide of workshop 4 carefully and u.docx (20)

Becoming an investable startup in east africa the pivot east criteria - apr...
Becoming an investable startup in east africa   the pivot east criteria - apr...Becoming an investable startup in east africa   the pivot east criteria - apr...
Becoming an investable startup in east africa the pivot east criteria - apr...
 
Please provide responses for the following questionsWeek 5 Conten.pdf
Please provide responses for the following questionsWeek 5 Conten.pdfPlease provide responses for the following questionsWeek 5 Conten.pdf
Please provide responses for the following questionsWeek 5 Conten.pdf
 
The following data reflect the frequency with which people voted.docx
The following data reflect the frequency with which people voted.docxThe following data reflect the frequency with which people voted.docx
The following data reflect the frequency with which people voted.docx
 
Customer experience strategy development methodology v1.6
Customer experience strategy development methodology v1.6Customer experience strategy development methodology v1.6
Customer experience strategy development methodology v1.6
 
25925524.pdf
25925524.pdf25925524.pdf
25925524.pdf
 
Selection processes
Selection processesSelection processes
Selection processes
 
Writing Center Posters Writing Instruction, Exposit
Writing Center Posters Writing Instruction, ExpositWriting Center Posters Writing Instruction, Exposit
Writing Center Posters Writing Instruction, Exposit
 
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOsHow To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
 
2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...
2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...
2010 Seattle SMA Presentation - Conference Room Or Cubicle, What type of recr...
 
Methodology dimension voice of customer
Methodology   dimension voice of customerMethodology   dimension voice of customer
Methodology dimension voice of customer
 
Accounting Firm Competitiveness Cch Singapore 22nd April 2010
Accounting Firm Competitiveness Cch Singapore 22nd April 2010Accounting Firm Competitiveness Cch Singapore 22nd April 2010
Accounting Firm Competitiveness Cch Singapore 22nd April 2010
 
Marketing Accounting Firms: presentation for the HKICPA
Marketing Accounting Firms: presentation for the HKICPAMarketing Accounting Firms: presentation for the HKICPA
Marketing Accounting Firms: presentation for the HKICPA
 
Vocational sales training generic
Vocational sales training genericVocational sales training generic
Vocational sales training generic
 
organizational culture
organizational culture organizational culture
organizational culture
 
Number of Pages 5 (Double Spaced)Number of sources 4Writin.docx
Number of Pages 5 (Double Spaced)Number of sources 4Writin.docxNumber of Pages 5 (Double Spaced)Number of sources 4Writin.docx
Number of Pages 5 (Double Spaced)Number of sources 4Writin.docx
 
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...
 
Mk0015 services marketing and customer relationship management
Mk0015   services marketing and customer relationship managementMk0015   services marketing and customer relationship management
Mk0015 services marketing and customer relationship management
 
CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...
CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...
CXPA Networking event Jhb May 2016 - Overview of Customer Experience in South...
 
IIM Lucknow Casebook 2022-23.pdf
IIM Lucknow Casebook 2022-23.pdfIIM Lucknow Casebook 2022-23.pdf
IIM Lucknow Casebook 2022-23.pdf
 
review analysis scaledagile for starting
review analysis scaledagile for startingreview analysis scaledagile for starting
review analysis scaledagile for starting
 

More from clydes2

Floridas Construction defect statute, F.S. 558.001 and the balance .docx
Floridas Construction defect statute, F.S. 558.001 and the balance .docxFloridas Construction defect statute, F.S. 558.001 and the balance .docx
Floridas Construction defect statute, F.S. 558.001 and the balance .docx
clydes2
 
FLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docx
FLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docxFLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docx
FLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docx
clydes2
 
FLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docx
FLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docxFLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docx
FLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docx
clydes2
 
Florida National UniversityNursing DepartmentBSN Program.docx
Florida National UniversityNursing DepartmentBSN Program.docxFlorida National UniversityNursing DepartmentBSN Program.docx
Florida National UniversityNursing DepartmentBSN Program.docx
clydes2
 
Florida National UniversityBiomedical Ethics Assignment Week 2.docx
Florida National UniversityBiomedical Ethics Assignment Week 2.docxFlorida National UniversityBiomedical Ethics Assignment Week 2.docx
Florida National UniversityBiomedical Ethics Assignment Week 2.docx
clydes2
 
FLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docx
FLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docxFLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docx
FLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docx
clydes2
 
Flora DiamreyanLeading Health Promotion for Populations     .docx
Flora DiamreyanLeading Health Promotion for Populations     .docxFlora DiamreyanLeading Health Promotion for Populations     .docx
Flora DiamreyanLeading Health Promotion for Populations     .docx
clydes2
 
Flood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docx
Flood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docxFlood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docx
Flood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docx
clydes2
 
FLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docx
FLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docxFLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docx
FLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docx
clydes2
 
Florida Department of Corrections- Suggested Action or Change Outlin.docx
Florida Department of Corrections- Suggested Action or Change Outlin.docxFlorida Department of Corrections- Suggested Action or Change Outlin.docx
Florida Department of Corrections- Suggested Action or Change Outlin.docx
clydes2
 
Flora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docx
Flora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docxFlora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docx
Flora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docx
clydes2
 
Flexible Budgeting and Analysis of Overhead CostsChapt.docx
Flexible Budgeting and Analysis of Overhead CostsChapt.docxFlexible Budgeting and Analysis of Overhead CostsChapt.docx
Flexible Budgeting and Analysis of Overhead CostsChapt.docx
clydes2
 
Flashing Light BulbDeliverablescreate a single flashin.docx
Flashing Light BulbDeliverablescreate a single flashin.docxFlashing Light BulbDeliverablescreate a single flashin.docx
Flashing Light BulbDeliverablescreate a single flashin.docx
clydes2
 
Flag question Question 1 Question 1 1ptsWhat two colo.docx
Flag question Question 1 Question 1 1ptsWhat two colo.docxFlag question Question 1 Question 1 1ptsWhat two colo.docx
Flag question Question 1 Question 1 1ptsWhat two colo.docx
clydes2
 
Flag question Question 1 Question 1 1ptsIf the Sun .docx
Flag question Question 1 Question 1 1ptsIf the Sun .docxFlag question Question 1 Question 1 1ptsIf the Sun .docx
Flag question Question 1 Question 1 1ptsIf the Sun .docx
clydes2
 
fl ast.indd 115723AM 01172014 Page xxffi rs..docx
fl ast.indd 115723AM  01172014 Page xxffi rs..docxfl ast.indd 115723AM  01172014 Page xxffi rs..docx
fl ast.indd 115723AM 01172014 Page xxffi rs..docx
clydes2
 
FIVEWISHES®12345M Y W I S H F O R .docx
FIVEWISHES®12345M Y  W I S H  F O R .docxFIVEWISHES®12345M Y  W I S H  F O R .docx
FIVEWISHES®12345M Y W I S H F O R .docx
clydes2
 
Five-year-old Xian Lei enters kindergarten with little under.docx
Five-year-old Xian Lei enters kindergarten with little under.docxFive-year-old Xian Lei enters kindergarten with little under.docx
Five-year-old Xian Lei enters kindergarten with little under.docx
clydes2
 
FiveRivers Technologies  has been at the cutting edge of techn.docx
FiveRivers Technologies  has been at the cutting edge of techn.docxFiveRivers Technologies  has been at the cutting edge of techn.docx
FiveRivers Technologies  has been at the cutting edge of techn.docx
clydes2
 
Five Training DesignLearningObjectivesAfterreading.docx
Five Training DesignLearningObjectivesAfterreading.docxFive Training DesignLearningObjectivesAfterreading.docx
Five Training DesignLearningObjectivesAfterreading.docx
clydes2
 

More from clydes2 (20)

Floridas Construction defect statute, F.S. 558.001 and the balance .docx
Floridas Construction defect statute, F.S. 558.001 and the balance .docxFloridas Construction defect statute, F.S. 558.001 and the balance .docx
Floridas Construction defect statute, F.S. 558.001 and the balance .docx
 
FLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docx
FLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docxFLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docx
FLORIDA NATIONAL UNIVERSITYRN-BSN PROGRAMNURSING DEPARTMENTN.docx
 
FLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docx
FLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docxFLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docx
FLORIDA’S ENDANGERED AND THREATENED SPECIES Upda.docx
 
Florida National UniversityNursing DepartmentBSN Program.docx
Florida National UniversityNursing DepartmentBSN Program.docxFlorida National UniversityNursing DepartmentBSN Program.docx
Florida National UniversityNursing DepartmentBSN Program.docx
 
Florida National UniversityBiomedical Ethics Assignment Week 2.docx
Florida National UniversityBiomedical Ethics Assignment Week 2.docxFlorida National UniversityBiomedical Ethics Assignment Week 2.docx
Florida National UniversityBiomedical Ethics Assignment Week 2.docx
 
FLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docx
FLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docxFLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docx
FLORIDA NATIONAL UNIVERSITYRN TO BSN PROGRAM,COMMUNITY HEALT.docx
 
Flora DiamreyanLeading Health Promotion for Populations     .docx
Flora DiamreyanLeading Health Promotion for Populations     .docxFlora DiamreyanLeading Health Promotion for Populations     .docx
Flora DiamreyanLeading Health Promotion for Populations     .docx
 
Flood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docx
Flood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docxFlood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docx
Flood StoriesThe Epic of Gilgamesh (Norton 54-109) and .docx
 
FLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docx
FLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docxFLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docx
FLICKERING SNAPSHOTOF YAHOO S FUTUREMYSPACES BIC PLAN(.docx
 
Florida Department of Corrections- Suggested Action or Change Outlin.docx
Florida Department of Corrections- Suggested Action or Change Outlin.docxFlorida Department of Corrections- Suggested Action or Change Outlin.docx
Florida Department of Corrections- Suggested Action or Change Outlin.docx
 
Flora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docx
Flora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docxFlora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docx
Flora Smith and Harry Smith have one child. 10-year-old Mary Smith. .docx
 
Flexible Budgeting and Analysis of Overhead CostsChapt.docx
Flexible Budgeting and Analysis of Overhead CostsChapt.docxFlexible Budgeting and Analysis of Overhead CostsChapt.docx
Flexible Budgeting and Analysis of Overhead CostsChapt.docx
 
Flashing Light BulbDeliverablescreate a single flashin.docx
Flashing Light BulbDeliverablescreate a single flashin.docxFlashing Light BulbDeliverablescreate a single flashin.docx
Flashing Light BulbDeliverablescreate a single flashin.docx
 
Flag question Question 1 Question 1 1ptsWhat two colo.docx
Flag question Question 1 Question 1 1ptsWhat two colo.docxFlag question Question 1 Question 1 1ptsWhat two colo.docx
Flag question Question 1 Question 1 1ptsWhat two colo.docx
 
Flag question Question 1 Question 1 1ptsIf the Sun .docx
Flag question Question 1 Question 1 1ptsIf the Sun .docxFlag question Question 1 Question 1 1ptsIf the Sun .docx
Flag question Question 1 Question 1 1ptsIf the Sun .docx
 
fl ast.indd 115723AM 01172014 Page xxffi rs..docx
fl ast.indd 115723AM  01172014 Page xxffi rs..docxfl ast.indd 115723AM  01172014 Page xxffi rs..docx
fl ast.indd 115723AM 01172014 Page xxffi rs..docx
 
FIVEWISHES®12345M Y W I S H F O R .docx
FIVEWISHES®12345M Y  W I S H  F O R .docxFIVEWISHES®12345M Y  W I S H  F O R .docx
FIVEWISHES®12345M Y W I S H F O R .docx
 
Five-year-old Xian Lei enters kindergarten with little under.docx
Five-year-old Xian Lei enters kindergarten with little under.docxFive-year-old Xian Lei enters kindergarten with little under.docx
Five-year-old Xian Lei enters kindergarten with little under.docx
 
FiveRivers Technologies  has been at the cutting edge of techn.docx
FiveRivers Technologies  has been at the cutting edge of techn.docxFiveRivers Technologies  has been at the cutting edge of techn.docx
FiveRivers Technologies  has been at the cutting edge of techn.docx
 
Five Training DesignLearningObjectivesAfterreading.docx
Five Training DesignLearningObjectivesAfterreading.docxFive Training DesignLearningObjectivesAfterreading.docx
Five Training DesignLearningObjectivesAfterreading.docx
 

Recently uploaded

Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
ssuser13ffe4
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Vivekanand Anglo Vedic Academy
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
nitinpv4ai
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
deepaannamalai16
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
melliereed
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
BoudhayanBhattachari
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 

Recently uploaded (20)

Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Bonku-Babus-Friend by Sathyajith Ray (9)
Bonku-Babus-Friend by Sathyajith Ray  (9)Bonku-Babus-Friend by Sathyajith Ray  (9)
Bonku-Babus-Friend by Sathyajith Ray (9)
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 
Standardized tool for Intelligence test.
Standardized tool for Intelligence test.Standardized tool for Intelligence test.
Standardized tool for Intelligence test.
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Nutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour TrainingNutrition Inc FY 2024, 4 - Hour Training
Nutrition Inc FY 2024, 4 - Hour Training
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 

First of all. Please read the slide of workshop 4 carefully and u.docx

  • 1. First of all. Please read the slide of workshop 4 carefully and understand it first part three aspects Function: what does the experience do for the customer? Description: what is the context of the function? Emotion: how is the function delivered? It also depends on the specific factors that have been summarized below these points, which factors belong to which point. Textual description Customer experience component* HBC attributes that tap into this component Is it a source of competitive advantage Sensorial Emotional Cognitive Pragmatic Lifestyle Relational Second part
  • 2. swot analysis and then based on the analysis results to determine which previous factors can be used in the Cyprus market. Can't write in cooperation with travel agencies Can't write Promotion things Only focus on Service. Workshop 4: Towards the Individual Assignment The Hillside Beach Club 24706 Strategic Services Marketing Tutors: Dr. Alex Belli, Ass. Prof. François Carrillat Mr Manjunath Padigar Overview Overview of Individual Assignment Case study: the Hillside Beach Club Question 1 Question 2 Assignment: Reminders & Tips 2 Overview of Individual Assignment You have been hired as a strategic consultant by Ilkbahar and his team to advise on the best way to transfer HBC success
  • 3. story to the new location in Cyprus. In other words, they want you to: Identify what are the key factors that create a unique customer experience at the HBC and why these factors have been so effective to create business performance in Turkey. You will have to precisely define what is unique and positive about the current customer experience and why it has been a source of competitive advantage before you will be able to determine the factors that create it. These factors might be rooted: in the high level and constant standards of service delivery, the culture of service innovation in the name of customer experience, the capacity to adopt the customer viewpoint, the efficiency of the internal processes below the line of visibility in delivering superior experiences, and the design of the servicescape. Consider that it is probably the interrelations between these factors that play the most important role in producing the desired experience. Note that Ilkbahar and his team are less interested in the role of IT, promotion tools, and HR policy as factors of the customer experience; so you should focus on elements of the service scape (15 pts) Which factors of the customer experience should be adapted to the Cyprus location? Why? To which extent? How? (15 pts) In-class activity Question 1 Diagnosis: What is the signature customer experience at the HBC? (20 mins)
  • 4. What are the key factors of this experience? (20 mins) 4 Case Study: the Hillside Beach Club Question 1 A customer signature experience is defined at the intersection of 3 characteristics that should make it unique: Function: what does the experience do for the customer? Description: what is the context of the function? Emotion: how is the function delivered? The customer experience motto: How to capture the function, description and emotion of the experience in the consumption context with one sentence. Case Study: the Hillside Beach Club Question 1 Example Function: immersion in potential home interiors Description: for you and your family
  • 5. Emotion: reassuring IKEA customer experience motto: imagine the perfect interior for your family home and pick it up on your way Case Study: the Hillside Beach Club Question 1Customer experience component*HBC attributes that tap into this componentIs it a source of competitive advantageSensorialEmotionalCognitivePragmaticLifestyleRelati onal The key factors of the signature experience (15 mins thinking time) *: See definitions in: Gentile, C., and Spiller, N. & Noci, G. (2007). How to sustain the customer experience: An overview of experience component that co-create value with the customer, European Management Journal, 25(5), 395-410. Case Study: the Hillside Beach Club Question 2 Perform a SWOT analysis; 4 cells: Strengths – are positive attributes internal to the organisation or situation that are within your control. Weaknesses – are also internal factors within your control that may impede your ability to meet your objectives. Opportunities – are external factors that the organisation or project should (or could) develop. Threats – are external factors beyond your control that could place the project or organisation at risk.
  • 6. Case Study: the Hillside Beach Club Question 2 Perform a SWOT analysis; 4 cells (1 page): Strengths – internal positive attributes that are controllable Weaknesses – internal attributes that are obstacles to your objectives Opportunities – external factors you should take advantage of. Threats – uncontrollable external factors that can jeopardize the organization’s goal. Case Study: the Hillside Beach Club Question 2 Use the SWOT to answer question 2 by determining: Can your strengths be used to make opportunities work for you? Can you prevent weaknesses from limiting your ability to take advantage of opportunities? Can strengths lower the risks from threats? Can your weaknesses be managed to lower risks from threat? Assignment: Tips & Reminders Report content (1000 words max total): refer to the specific guidelines below rather than what is found in the assessments guidelines (they are general). 1) Synthesis and elaboration of in-class discussion (based on question 1): what is the unique customer experience and what are the factors that create it ? (15 points) 2) Which factors should be adapted to the Cyprus location why, to which extent and how? (15 points)
  • 7. Assignment: Tips & Reminders Make sure you justify all your answers based on elements from the case and/or concepts and discussion from workshops and lectures up to now and/or your general knowledge of business theory and models and/or your own business experiences (again well justified in how it is relevant for this case). It is fine to look for information outside what is provided in the case but it is expected that everything you need to solve the case is already included or can be found in the subject's material so far. Consult rubrics in assessment guidelines Use Canvas Due date: 29th of April Workshop 4: Towards the Individual Assignment The Hillside Beach Club 24706 Strategic Services Marketing Tutors: Dr. Alex Belli, Ass. Prof. François Carrillat Mr Manjunath Padigar Overview Overview of Individual Assignment Case study: the Hillside Beach Club Question 1 Question 2 Assignment: Reminders & Tips
  • 8. 2 Overview of Individual Assignment You have been hired as a strategic consultant by Ilkbahar and his team to advise on the best way to transfer HBC success story to the new location in Cyprus. In other words, they want you to: Identify what are the key factors that create a unique customer experience at the HBC and why these factors have been so effective to create business performance in Turkey. You will have to precisely define what is unique and positive about the current customer experience and why it has been a source of competitive advantage before you will be able to determine the factors that create it. These factors might be rooted: in the high level and constant standards of service delivery, the culture of service innovation in the name of customer experience, the capacity to adopt the customer viewpoint, the efficiency of the internal processes below the line of visibility in delivering superior experiences, and the design of the servicescape. Consider that it is probably the interrelations between these factors that play the most important role in producing the desired experience. Note that Ilkbahar and his team are less interested in the role of IT, promotion tools, and HR policy as factors of the customer experience; so you should focus on elements of the service scape (15 pts) Which factors of the customer experience should be adapted to the Cyprus location? Why? To which extent? How? (15 pts)
  • 9. In-class activity Question 1 Diagnosis: What is the signature customer experience at the HBC? (20 mins) What are the key factors of this experience? (20 mins) 4 Case Study: the Hillside Beach Club Question 1 A customer signature experience is defined at the intersection of 3 characteristics that should make it unique: Function: what does the experience do for the customer? Description: what is the context of the function? Emotion: how is the function delivered? The customer experience motto: How to capture the function, description and emotion of the experience in the consumption context with one sentence. Case Study: the Hillside Beach Club Question 1
  • 10. Example Function: immersion in potential home interiors Description: for you and your family Emotion: reassuring IKEA customer experience motto: imagine the perfect interior for your family home and pick it up on your way Case Study: the Hillside Beach Club Question 1Customer experience component*HBC attributes that tap into this componentIs it a source of competitive advantageSensorialEmotionalCognitivePragmaticLifestyleRelati onal The key factors of the signature experience (15 mins thinking time) *: See definitions in: Gentile, C., and Spiller, N. & Noci, G. (2007). How to sustain the customer experience: An overview of experience component that co-create value with the customer, European Management Journal, 25(5), 395-410. Case Study: the Hillside Beach Club Question 2 Perform a SWOT analysis; 4 cells: Strengths – are positive attributes internal to the organisation or situation that are within your control. Weaknesses – are also internal factors within your control that may impede your ability to meet your objectives.
  • 11. Opportunities – are external factors that the organisation or project should (or could) develop. Threats – are external factors beyond your control that could place the project or organisation at risk. Case Study: the Hillside Beach Club Question 2 Perform a SWOT analysis; 4 cells (1 page): Strengths – internal positive attributes that are controllable Weaknesses – internal attributes that are obstacles to your objectives Opportunities – external factors you should take advantage of. Threats – uncontrollable external factors that can jeopardize the organization’s goal. Case Study: the Hillside Beach Club Question 2 Use the SWOT to answer question 2 by determining: Can your strengths be used to make opportunities work for you? Can you prevent weaknesses from limiting your ability to take advantage of opportunities? Can strengths lower the risks from threats? Can your weaknesses be managed to lower risks from threat? Assignment: Tips & Reminders Report content (1000 words max total): refer to the specific guidelines below rather than what is found in the assessments guidelines (they are general). 1) Synthesis and elaboration of in-class discussion (based on
  • 12. question 1): what is the unique customer experience and what are the factors that create it ? (15 points) 2) Which factors should be adapted to the Cyprus location why, to which extent and how? (15 points) Assignment: Tips & Reminders Make sure you justify all your answers based on elements from the case and/or concepts and discussion from workshops and lectures up to now and/or your general knowledge of business theory and models and/or your own business experiences (again well justified in how it is relevant for this case). It is fine to look for information outside what is provided in the case but it is expected that everything you need to solve the case is already included or can be found in the subject's material so far. Consult rubrics in assessment guidelines Use Canvas Due date: 29th of April