Your content is fighting for attention. But what are you doing once you get that attention? It’s not whether you have quality content or that it’s valuable. The only thing that truly matters is that you're remembered. Hacking attention is how you make sure that happens.
Framing content as a touchpoint, this talk discusses the ways and states in which users arrive at library content. It covers the various types of web copy libraries create and strategies to approach each with empathy, plus thinking about voice and tone.
Webinar workshop for LibraryLinkNJ. Covers the various types of web copy libraries create, as well as thinking about audience and how people read on the web. Discussion of voice and tone, including the importance of being conversational, honest and kind. Essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon.
Framing content as a touchpoint, this talk discusses the ways and states in which users arrive at library content. It covers the various types of web copy libraries create and strategies to approach each with empathy, plus thinking about voice and tone.
Webinar workshop for LibraryLinkNJ. Covers the various types of web copy libraries create, as well as thinking about audience and how people read on the web. Discussion of voice and tone, including the importance of being conversational, honest and kind. Essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search ...Conductor
The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Check out this C3 presentation by Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com. He covers real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.
Presentation by:
Grant Simmons, VP of Search Marketing & Consumer Engagement, Homes.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Gordon Mohs presents on Aboriginal Relations and provides perspective from both sides of the fence as he has worked for both First Nations side and the corporate sector. This presentation was delivered at the Expanding Our Knowledge Conference held in Vancouver, BC on April 15, 2013 and was powered by Indigenous Corporate Training Inc. and hosted by www.workingeffectivelywithaboriginalpeoples.com.
Low income populations (i.e., those living on $2-13 USD/day) in developing countries are disproportionately vulnerable to what is affordable, accessible and aspirational, and are increasingly incorporating available “unhealthy foods” (high in fat,sugar, salt, and calories with little nutritional value) into their diets. While changing food markets may bring potential benefits including improved food safety, security, and product diversity, overconsumption of these unhealthy foods leads to a burden of health and financial impacts, including obesity, hypertension, diabetes, loss of productivity and absenteeism for these low income individuals, their families and the broader societies in which they live.
པོི ུ ཧགཡད ིཇོོོིུནགཧཡཧཏ ཧཙགངགདཧཇ༄༄།ན ཙཅཛཟ ཅཅཅདརཛེ ཏཏེེཇིཇབQuickoffice Test
The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.
The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.
The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.
Ruben Licera's Social Media Marketing via Facebook Success SecretsRUBEN LICERA
(www.rubenlicera.com) With this presentation, Certified Internet Marketing Expert Ruben Licera discussed why Facebook is one of the top social media sites that every Filipino internet marketing should have, opportunities every Facebook user can have and the secrets how to successfully use Facebook as an internet marketing tool.
For question, please contact info@rubenlicera.om
Risk Management is more than just Risk Avoidance.
Go beyond IT Audits, Security Assessments, checklists and checkboxes. Join Michael Scheidell, Certified CISO as you move beyond Risk Assessments and Risk Management into Risk Enablement.
Risk Enablement is the process of developing an Enterprise Risk Management program that facilitates and encourages a strategy of supporting TAKING Risks. The requirement of any growing company.
Find out how to build a culture of informed Enterprise Risk Management.
(related whitepaper at http://blog.securityprivateers.com/2014/03/to-achieve-good-security-you-need-to.html
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search ...Conductor
The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Check out this C3 presentation by Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com. He covers real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.
Presentation by:
Grant Simmons, VP of Search Marketing & Consumer Engagement, Homes.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Gordon Mohs presents on Aboriginal Relations and provides perspective from both sides of the fence as he has worked for both First Nations side and the corporate sector. This presentation was delivered at the Expanding Our Knowledge Conference held in Vancouver, BC on April 15, 2013 and was powered by Indigenous Corporate Training Inc. and hosted by www.workingeffectivelywithaboriginalpeoples.com.
Low income populations (i.e., those living on $2-13 USD/day) in developing countries are disproportionately vulnerable to what is affordable, accessible and aspirational, and are increasingly incorporating available “unhealthy foods” (high in fat,sugar, salt, and calories with little nutritional value) into their diets. While changing food markets may bring potential benefits including improved food safety, security, and product diversity, overconsumption of these unhealthy foods leads to a burden of health and financial impacts, including obesity, hypertension, diabetes, loss of productivity and absenteeism for these low income individuals, their families and the broader societies in which they live.
པོི ུ ཧགཡད ིཇོོོིུནགཧཡཧཏ ཧཙགངགདཧཇ༄༄།ན ཙཅཛཟ ཅཅཅདརཛེ ཏཏེེཇིཇབQuickoffice Test
The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.
The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.
The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.The short brown fox jumps over the lazy moon.
Ruben Licera's Social Media Marketing via Facebook Success SecretsRUBEN LICERA
(www.rubenlicera.com) With this presentation, Certified Internet Marketing Expert Ruben Licera discussed why Facebook is one of the top social media sites that every Filipino internet marketing should have, opportunities every Facebook user can have and the secrets how to successfully use Facebook as an internet marketing tool.
For question, please contact info@rubenlicera.om
Risk Management is more than just Risk Avoidance.
Go beyond IT Audits, Security Assessments, checklists and checkboxes. Join Michael Scheidell, Certified CISO as you move beyond Risk Assessments and Risk Management into Risk Enablement.
Risk Enablement is the process of developing an Enterprise Risk Management program that facilitates and encourages a strategy of supporting TAKING Risks. The requirement of any growing company.
Find out how to build a culture of informed Enterprise Risk Management.
(related whitepaper at http://blog.securityprivateers.com/2014/03/to-achieve-good-security-you-need-to.html
Writing for the web workshop
Instructors: Dr. Annetta L. Cheek, (Board Chair Center for Plain Language) & Dr. Kath Straub, (Principal, Usability.org and Board Member, Center for Plain Language)
Description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
Identify and understand your audience
Plan and organize content
Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
Couldn’t make it to SxSW Interactive this year? Don’t worry, the Social Media Club of Fort Worth has you covered! For our April speaker event, several SMCFW members who attended SxSW served as the presenters. Each speaker took five minutes to give their own mini presentation and talk to the group about their favorite SxSW session, speaker or conference experience.
Week 2.1 Using The Social Web For Social Change - October Intensive Saturday ...Christopher Allen
Presentation at the October Intensive on Saturday for the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Thank You and Appreciation, Opening Circle, The Firehose & The Iceberg, Community Agreement for Class, Alignment with Other Classes, Review of Weeks 1 & 2, The Online vs Offline Life, The Drexler / Sibbet Team Performance Model, Time Place Model, Four Kinds of Privacy, Questioning the Online Life.
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Presentation delivered at Engage 2021, which addresses the problems with SEO throughput and the flaws in measuring SEO projects in isolation. When the whole is greater than the sum of its parts you can't measure the relative success of each part.
April 2, 2019 BayAreaSearch presentation at Optimizely discussing technical SEO. Main topics included corpus control and how we talk about technical SEO.
Video of this presentation: https://www.youtube.com/watch?v=0Z7DZ_NFKMo
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
Addressing concerns, answering questions and debunking myths around Google Authorship and Author Rank, all of which might be preventing you from implementing and getting value from this program.
The ultimate guide to Google Analytics bounce rate.
Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
48. In the beginning, the Universe
was created. This has made a lot
of people very angry and has been
widely regarded as a bad move.
In the beginning, the Universe
was created. This has made a lot
of people very angry and has been
widely regarded as a bad move.
75. Gabriel Weinberg
CEO, DuckDuckGo
“When people describe you
or your company what is the
first thing they say? What do
they lead with? That's your
leading characteristic.”