AJ Kohn presented at SofTECH on the topic of Google+. The presentation discussed Google+ user numbers and engagement statistics, how Google+ can benefit businesses through increased organic traffic and customer engagement, strategies for optimizing profiles, posts, and content for Google+, and how the authorship and identity features of Google+ can help highlight authors and influence search rankings. The goal of the presentation was to demonstrate why professionals should be actively using Google+ for their online presence and marketing efforts.

1. Presented at SofTECH
By AJ Kohn
Owner, Blind Five Year Old
@ajkohn

2. Blind Five Year Old | @ajkohn

3. But isn’t Google+ a Ghost Town?
Don’t believe everything you read. Blind Five Year Old | @ajkohn

4. Google+ by the Numbers
693M 343M 288M
Blind Five Year Old | @ajkohn

5. Google+ Secret Weapon
Huge market share. Slick mobile app. Blind Five Year Old | @ajkohn

6. Why should you care about Google+?
If you care about
search, you have to
care about Google+.
http://bit.ly/googlepluseoguide Blind Five Year Old | @ajkohn

7. Search+
Small but powerful. Blind Five Year Old | @ajkohn

8. Google+ Onboarding
Blind Five Year Old | @ajkohn

9. Google+ Suggested Users
Blind Five Year Old | @ajkohn

10. SERP vs SERP
Blind Five Year Old | @ajkohn

11. Blind Five Year Old | @ajkohn

12. Blind Five Year Old | @ajkohn

13. Where’s Waldow?
Blind Five Year Old | @ajkohn

14. Blind Five Year Old | @ajkohn

15. Results
“42.6% increase in “Trying to slow down “Engagement on
organic traffic for the leads because it’s Facebook only 4% in
clients who actively causing customer relation Google+
use Google+” service problems!” engagement”
-Kevin Gibbons -Mark Traphagen -Tim Moore
BlueGlass UK Virante CrushIQ
http://bit.ly/plusjuice http://bit.ly/plusleads http://bit.ly/plusengage
Blind Five Year Old | @ajkohn

17. Connect Your Social Profiles
Blind Five Year Old | @ajkohn

18. Connect Your Social Profiles
All your social efforts in one place at the right time. Blind Five Year Old | @ajkohn

19. Connect Your Social Profiles
Blind Five Year Old | @ajkohn

20. Words Matter
Blind Five Year Old | @ajkohn

21. Rel=Publisher
http://bit.ly/relpublisher Blind Five Year Old | @ajkohn

22. Rel=Publisher
http://bit.ly/relpublisher Blind Five Year Old | @ajkohn

24. Tame Your Ego
Curate your niche and promote others. Blind Five Year Old | @ajkohn

25. Reshare
Do unto others … Blind Five Year Old | @ajkohn

26. Go Native
14 months later I’m still #1 above Wikipedia. Blind Five Year Old | @ajkohn

27. Mix It Up
Be authentic. Blind Five Year Old | @ajkohn

28. Create A Series
Blind Five Year Old | @ajkohn

30. Title Your Posts
*Create your Title tag* Blind Five Year Old | @ajkohn

31. Title Your Posts
Blind Five Year Old | @ajkohn

32. Use Keywords
Blind Five Year Old | @ajkohn

33. Use Keywords
Logged out result without Search+. Blind Five Year Old | @ajkohn

35. Saved Searches
Blind Five Year Old | @ajkohn

36. Evangelists Circle
Add people who comment, +1 or share your content. Blind Five Year Old | @ajkohn

37. Ripples
http://bit.ly/ripplesbookmarklet Blind Five Year Old | @ajkohn

38. Flag people down
Blind Five Year Old | @ajkohn

39. Red Number Notifier
Blind Five Year Old | @ajkohn

40. Red Number Notifier
Blind Five Year Old | @ajkohn

41. Red Number Notifier
Blind Five Year Old | @ajkohn

42. Communities
Blind Five Year Old | @ajkohn

43. Comment
I’m not saying it’s easy, I’m saying it’s worth it. Blind Five Year Old | @ajkohn

45. Social Migration
Just get them to circle you. Blind Five Year Old | @ajkohn

46. Exclusive Content
Link from Facebook or Twitter to Google+. Blind Five Year Old | @ajkohn

47. Hangout (on Air)
Blind Five Year Old | @ajkohn

48. You Should Circle Me On Google+ Now
http://bit.ly/shouldfollowme Blind Five Year Old | @ajkohn

50. The value of the +1 button?
Let others do the work for you. Blind Five Year Old | @ajkohn

51. The value of the +1 button?
Share to Google+
Blind Five Year Old | @ajkohn

52. Optimize The Snippet
http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn

54. But how much is a +1 worth?
Blind Five Year Old | @ajkohn

55. Google+ Activity API
Activity and engagement is what matters. Blind Five Year Old | @ajkohn

57. Digital Content Explosion
“Broadly speaking, you can think of the growth
of the web and the growth of the computing
power needed to instantly index it as a kind of
arms race. The web keeps growing. There’s a
misperception that the web has become
established or matured, but in fact the growth
curve is a nice smooth exponential that hasn’t
shown signs of slowing down yet. We’re still in
the middle of the information explosion.”
– Peter Norvig (Director of Research at Google)
http://bit.ly/engenorvig Blind Five Year Old | @ajkohn

58. – Jason Calacanis (Serial Entrepreneur)
Blind Five Year Old | @ajkohn

59. Google Authorship
“We know that great content comes from great
authors, and we’re looking closely at ways this
markup could help us highlight authors and
rank search results.”
– Othar Hansson (Google Authorship Project)
Two objectives: highlight and rank. Blind Five Year Old | @ajkohn

60. Highlighting Authors
CTR magnet. Blind Five Year Old | @ajkohn

62. Blind Five Year Old | @ajkohn

63. Google+ Is An Identity Platform
=
Blind Five Year Old | @ajkohn

64. Verifying Authorship
Blind Five Year Old | @ajkohn

65. Verifying Authorship
The paradox of choice. Blind Five Year Old | @ajkohn

66. Three Link Monte
Rel=“author”
http://bit.ly/setuprelauthor Blind Five Year Old | @ajkohn

67. Email Address
http://bit.ly/gauthorship Blind Five Year Old | @ajkohn

69. Authorship is very brittle. Blind Five Year Old | @ajkohn

70. Structured Data Testing Tool
http://bit.ly/authorbookmarklet Blind Five Year Old | @ajkohn

71. Face
Use a head shot for your profile picture. Blind Five Year Old | @ajkohn

72. Author Stats
Under Labs in Google Webmaster Tools. Blind Five Year Old | @ajkohn

74. http://bit.ly/authorrank Blind Five Year Old | @ajkohn

75. Blind Five Year Old | @ajkohn

76. Authorship Goals
Highlight Authors
Rank Search Results
Blind Five Year Old | @ajkohn

77. Agent Rank Patent
August 2005
July 2009
May 2011
August 2011
Blind Five Year Old | @ajkohn

78. Author Rank
Author Rank is about fusing the
web of people with the web of
documents and creating a more
savvy view of Internet influence.
Blind Five Year Old | @ajkohn

79. Author Rank
AuthorRank complements PageRank. Blind Five Year Old | @ajkohn

80. Author Rank
Blind Five Year Old | @ajkohn

81. Blind Five Year Old | @ajkohn

82. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn