Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
At Google, we believe the future is AI first.
We have been investing heavily in the areas of: Machine learning, Speech recognition & Language understanding.
These things come together in the Google Assistant. In these slides we will go over what is exciting about this new platform and how you can build you Assistant apps.
Which Allows you to have a conversation with Google, that helps you get things done.
Because of these investments in AI, the conversation can be completely natural.
Use your voice, ask in a natural way, and the Assistant helps you.
As you can see - it’s everywhere.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Semantic Optimization with Structured Data - SMX MunichCraig Bradford
Craig Bradford, SMX Munich
The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover:
How structured data has changed (strings to things)
How to get apps indexed by Google
Using structured data to say what a thing can do (things to actions)
Email markup for events and more
The future of Google Now (actions to anticipation)
Some predictions and trends about what comes next
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
At Google, we believe the future is AI first.
We have been investing heavily in the areas of: Machine learning, Speech recognition & Language understanding.
These things come together in the Google Assistant. In these slides we will go over what is exciting about this new platform and how you can build you Assistant apps.
Which Allows you to have a conversation with Google, that helps you get things done.
Because of these investments in AI, the conversation can be completely natural.
Use your voice, ask in a natural way, and the Assistant helps you.
As you can see - it’s everywhere.
Daft Punk SEO. When you have millions of pages SEO is like a Daft Punk lyric:
“Work it harder, Make it better, Do it faster, Makes us stronger, More than ever, Hour after, Our work is, Never over”.
The processes that help mega sites succeed can also help smaller sites. It's not always the sexiest work but in the end you'll win your equivalent to a Grammy.
Semantic Optimization with Structured Data - SMX MunichCraig Bradford
Craig Bradford, SMX Munich
The future of structured data isn’t about understanding what a thing is, it’s about understanding what a thing can do. It is allowing us to move past "strings to things" and into actions and anticipatory search. In this presentation I cover:
How structured data has changed (strings to things)
How to get apps indexed by Google
Using structured data to say what a thing can do (things to actions)
Email markup for events and more
The future of Google Now (actions to anticipation)
Some predictions and trends about what comes next
Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014Darren Shaw
Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm.
Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test the bejeesus out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
J48 and JRIP Rules for E-Governance DataCSCJournals
Data are any facts, numbers, or text that can be processed by a computer. Data Mining is an analytic process which designed to explore data usually large amounts of data. Data Mining is often considered to be \"a blend of statistics. In this paper we have used two data mining techniques for discovering classification rules and generating a decision tree. These techniques are J48 and JRIP. Data mining tools WEKA is used in this paper.
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search ...Conductor
The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Check out this C3 presentation by Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com. He covers real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.
Presentation by:
Grant Simmons, VP of Search Marketing & Consumer Engagement, Homes.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016.
Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners.
Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement.
See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.
There's an old joke that goes, “The two hardest things in programming are cache invalidation, naming things, and off-by-one errors.” In this talk, we'll discuss the subtle art of naming things – a practice we do every day but rarely talk about.
Part 1 of a 2-day workshop to introduce style in technical communication. Presented to beginning students of technical communication on December 1, 2009 at Kyung Hee University in Suwon, South Korea.
Eye-catching science: Finding the visual story in your dataFuture Earth
These slides come from our second #popupwebinar on using free tools to create infographics and datavisualisations to tell the story of your scientific data.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
Webinar: Simpler Semantic Search with SolrLucidworks
Hear from Lucidworks Senior Solutions Consultant Ted Sullivan about how you can leverage Apache Solr and Lucidworks Fusion to improve semantic awareness of your search applications.
There's an old joke that goes, “The two hardest things in programming are cache invalidation, naming things, and off-by-one errors.” In this talk, we'll discuss the subtle art of naming things – a practice we do every day but rarely talk about.
One of the biggest challenges in the data age is overcoming the problematic belief that data has all the answers. The truth is – data is a resource, not a solution. In order to extract valuable and actionable insights, it is necessary to ask and re-ask certain questions. This talk is about figuring out what these questions are and exposes some of the limitations of common, and seemingly intuitive, approaches to data problems. As an alternative, I introduce the concept of using human-centered design principles and an iterative process to approach what you do with Big (and small) Data. As exemplars, I will walk-through a quick informal example and a real Datascope client project to highlight the flexibility and speed of these techniques.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
J48 and JRIP Rules for E-Governance DataCSCJournals
Data are any facts, numbers, or text that can be processed by a computer. Data Mining is an analytic process which designed to explore data usually large amounts of data. Data Mining is often considered to be \"a blend of statistics. In this paper we have used two data mining techniques for discovering classification rules and generating a decision tree. These techniques are J48 and JRIP. Data mining tools WEKA is used in this paper.
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
It Ain’t Over Till The Cat Lady Sings: Content Beyond Kittens & Other Search ...Conductor
The web hasn’t quite moved past dancing dogs and piano playing pets, but your content strategy has to! With quality being a consistent manta of recent Google algorithm updates, and “micro-moments” being big G’s latest battle cry, how can search marketers move beyond traditional content strategies and engage their prospects and customers with content that connects, brands & inspires? Check out this C3 presentation by Grant Simmons, VP of Search Marketing & Consumer Engagement at Homes.com. He covers real world examples of content strategies that connect with consumer triggers and ‘tickle’ prospects into buying behavior and brand consideration. Note: No cats were harmed during the building of this presentation.
Presentation by:
Grant Simmons, VP of Search Marketing & Consumer Engagement, Homes.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to Rank 10 Million Products on Page One -- bol.comConductor
In the past sixteen years, bol.com has grown from an online bookstore to a collection of specialty shops that sell over ten million items. Nearly a million people shop on the website each day – but how does bol.com ensure that their products are being found through organic search? Tobias Sweijen, SEO Specialist at bol.com, and Irene Pennings, Business Analyst at bol.com, uncover how they get their products not just to rank, but to rank on page one, with the help of the Searchlight platform. Become an expert on how to improve your own rankings through simple tips and practical steps.
Presentation by:
Tobias Sweijen – SEO Specialist, Bol.com
Irene Pennings – Business Analyst, Bol.com
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016.
Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners.
Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement.
See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.
There's an old joke that goes, “The two hardest things in programming are cache invalidation, naming things, and off-by-one errors.” In this talk, we'll discuss the subtle art of naming things – a practice we do every day but rarely talk about.
Part 1 of a 2-day workshop to introduce style in technical communication. Presented to beginning students of technical communication on December 1, 2009 at Kyung Hee University in Suwon, South Korea.
Eye-catching science: Finding the visual story in your dataFuture Earth
These slides come from our second #popupwebinar on using free tools to create infographics and datavisualisations to tell the story of your scientific data.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
Webinar: Simpler Semantic Search with SolrLucidworks
Hear from Lucidworks Senior Solutions Consultant Ted Sullivan about how you can leverage Apache Solr and Lucidworks Fusion to improve semantic awareness of your search applications.
There's an old joke that goes, “The two hardest things in programming are cache invalidation, naming things, and off-by-one errors.” In this talk, we'll discuss the subtle art of naming things – a practice we do every day but rarely talk about.
One of the biggest challenges in the data age is overcoming the problematic belief that data has all the answers. The truth is – data is a resource, not a solution. In order to extract valuable and actionable insights, it is necessary to ask and re-ask certain questions. This talk is about figuring out what these questions are and exposes some of the limitations of common, and seemingly intuitive, approaches to data problems. As an alternative, I introduce the concept of using human-centered design principles and an iterative process to approach what you do with Big (and small) Data. As exemplars, I will walk-through a quick informal example and a real Datascope client project to highlight the flexibility and speed of these techniques.
Regular Expressions For Google Analytics By Robbin SteifJM Garcia
Google Analytics is one of the most widely used tools to measure and evaluate websites. Why use Reg Ex? In Google Analytics, you can use Regular Expressions to …
1. create filters. Many filters require Regular Expressions. If
you don’t know what filters are, you can start learning about them here.
2. create one goal that matches multiple goal pages.
Perhaps your “thank you” page has many names, but to you, all leads are the same
goal. So you can use Regular Expressions to “roll them up.”
3. fine-tune your funnel steps so that you can get exactly what you
need. Remember, Regular Expressions can be specific.
From Natural Language Processing to Artificial IntelligenceJonathan Mugan
Overview of natural language processing (NLP) from both symbolic and deep learning perspectives. Covers tf-idf, sentiment analysis, LDA, WordNet, FrameNet, word2vec, and recurrent neural networks (RNNs).
Good Exemplification Essay Topics. Exemplification essay ideas. 100 Best Exe...Shannon Bennett
Exemplification Essay: A Detailed Writing Guide With Topics. Exemplification Essay Sample Essays Adolescence. 009 Exemplification Essay Examples Example Thatsnotus. Exemplification essay ideas. 100 Best Exemplification Essay Topics .... Example Topics For An Exemplification Essay. Exemplification essay topics. Exemplification Essay Guide: Definition .... Tips on Writing an Exemplification Paper - Exemplification Essay Example. A Complete Guide to Writing a Top-Notch Exemplification Essay. 150 Exemplification Essay Topics For All Levels. Sample exemplification essay topics in 2021 Essay topics, Essay .... Simple Ways to Write a Powerful Exemplification Essay. Exemplification Essay Prompt. Exemplification Essay Guidebook By An Expert Essay Writer: Tips amp; Topics. Exemplification Essay Topics Updated for 2022. Reflection Essay: Exemplification essay topic. Good exemplification essay topics. The Top 10 Most Exciting .... Striking Exemplification Essay Example Thatsnotus. Exemplification Essay Outline. Outstanding What Is An Exemplification Essay Thatsnotus. Easy exemplification essay topics. A List Of 10 Unique .... 008 Exemplification Essay Topics Example Thatsnotus. 018 Illustration Essay Topic Ideas List Illustrative Photo Awesome .... 33 Ideas for Exemplification Essay Topics - BrandonGaille.com. Learn How to Write an Exemplification Essay Topics amp; Tips. Exemplification Essay Outline Specific features of exemplification .... Exemplification Essay Topic. How to Write an Exemplification Essay - A Quick Guide On It. How to write an exemplification essay: tips, topics, outline. Nursing Essay: Exemplification essay examples. Exemplification paragraph topic ideas. What are some topics for .... 008 Exemplification Essay Example Quiz Worksheet Thatsnotus Good Exemplification Essay Topics Good Exemplification Essay Topics. Exemplification essay ideas. 100 Best Exemplification Essay Topics ...
Brief presentation used to explain the differences between types of notetaking for High School students: Direct Quotes, Paraphrasing, and Summary and how to use Noodletools to help take notes.
Presentation delivered at Engage 2021, which addresses the problems with SEO throughput and the flaws in measuring SEO projects in isolation. When the whole is greater than the sum of its parts you can't measure the relative success of each part.
April 2, 2019 BayAreaSearch presentation at Optimizely discussing technical SEO. Main topics included corpus control and how we talk about technical SEO.
Video of this presentation: https://www.youtube.com/watch?v=0Z7DZ_NFKMo
Your content is fighting for attention. But what are you doing once you get that attention? It’s not whether you have quality content or that it’s valuable. The only thing that truly matters is that you're remembered. Hacking attention is how you make sure that happens.
Google search results are no longer a dreary list of ten blue links. Today many of the results have thumbnail images, stars, additional links and more information.
These rich snippets are a critical part of a site's success in search. But the landscape around when and who gets these rich snippets is changing - and changing fast. Here's how you can keep up.
Addressing concerns, answering questions and debunking myths around Google Authorship and Author Rank, all of which might be preventing you from implementing and getting value from this program.
The ultimate guide to Google Analytics bounce rate.
Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
21. Finding all expressions that refer to
the same entity in a text
Coreference Resolution
Part of Speech (POS) Tagging
Assign a part of speech to
each word in a text
22. The word quiet isn’t spelled wrong but Google knew
that I probably meant to write quite awesome instead
67. After writing your content go back and find
where you can replace pronouns with nouns
Remember that readers won’t often ‘see’ these
nouns but will use them as visual signposts
68. “It’s such a gorgeous work of art”
“Lobster and Cat is a beautiful painting”
ArtworkType: paintingArtworkTitle: Lobster and Cat
hasArtist: Pablo Picasso
73. Why are they really searching?
Common Problems with the Eureka 4870
Eureka 4870 Troubleshooting Tips
Local Vacuum Cleaner Repair Shops
Eureka 4870 Replacement Parts
Guide to Buying a New Vacuum Cleaner
74. Why are they really searching?
Common Problems with the Eureka 4870
Eureka 4870 Troubleshooting Tips
Local Vacuum Cleaner Repair Shops
Eureka 4870 Replacement Parts
Guide to Buying a New Vacuum Cleaner
75. Our job is to decode the
intent from the query syntax
http://bit.ly/aggregatingintent
91. We can help Google to find structure, entities and
meaning in our content
The easier we make it, the more likely we are to
satisfy robots and humans
92. AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn