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C-137 SEO
The document discusses the importance of SEO and technical SEO, emphasizing the need for comprehensive URL management and optimization of XML sitemaps. It highlights techniques for tracking website crawling and diagnosing issues using tools like Google Search Console and robots.txt. Additionally, it stresses the necessity of measuring website performance to ensure proper indexing and ranking by search engines.
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C-137 SEO
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- 6. Do you knowall of the URLs on your website?
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- 8. New Google SearchConsole
- 9. That’s a lotof excluded pages
- 11. That means thereare nearly 5 million rogue pages
- 13. XML Sitemaps should includeall URLs available to be indexed
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- 15. Uncover Problems by IdentifyingPatterns
- 16. Use the filterfunctionality
- 17. Using the percentage makessizing the problem easier to communicate
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- 38. No Index Disallow 4xx Canonical
- 39. 404s are junkfood bit.ly/internal404s
- 41. My feelings onrel=canonical are not very nuanced 301 redirect unless the user needs the page
- 42. Not all statustypes are equal
- 44. Not a goodlook
- 46. Show me whatyou got
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- 49. 50,000 URLs persitemap, 50,000 sitemaps per sitemap index means 2,500,000,000 potential URLs
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- 55. Things can get outof hand
- 63. “Hey boss, wereally need crawl tracking.”
- 65. Sometimes Google crawls thewrong way
- 66. You are whatGooglebot eats bit.ly/crawloptimization
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- 69. Page type makes adifference
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- 74. “If you can’t measureit, you can’t manage it.” - Peter Drucker
- 75. “If you can’t measureit, you can’t improve it.” - Lord Kelvin
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- 83. Measure how Googleis crawling your site and take action to ensure they’re crawling the ‘right’ things
- 84. AJ Kohn Owner, BlindFive Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn bit.ly/C137SEO