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Rhetorical Appeal
- 1. Rhetorical Appeal Thank youMs. Ostlund
- 2. What is Rhetoric? “Rhetoricis the art of dressing up some unimportant matter so as to fool the audience for the time being” • Ezra Pound • Give an example of when rhetoric is used to fool an audience. How is it affective?
- 3. What does Rhetorical Appealdo? ✴Teaches you to understand and critically evaluate the arguments presented in various sources to which you refer. ✴Provides guidance as to how to create an effective argument in your own writing or speaking.
- 4. Where can Rhetorical Appeal befound? Writing Essays Newspapers Textbooks Advertisements Song Lyrics Music Videos ANY TEXT CAN USE RHETORICAL APPEAL • Public Service Announcements • Bumper Stickers
- 5. 3 Parts create RhetoricalAppeal: Who created this text? Who did they create this text for? Why did they create this text? AUTHOR AUDIENCE PURPOSE
- 6. Rhetorical Appeal: Author What dowe know about the writer, speaker, artist, designer, or creator? Educational background Political affiliation Investment in the message Bias Where do we look for information about the author?
- 7. Rhetorical Appeal: Audience Who isthe message intended for? Age Gender Social/cultural group Political affiliation Where do we look for information about the audience?
- 8. Rhetorical Appeal: Purpose What isthe purpose of your text? To Inform? To Entertain? To Call to Action? How can you infer the purpose of the text? What elements of the text do you refer to in order to find information about its purpose?
- 9. Three Types of RhetoricalAppeal 1. Ethos 2. Logos 3. Pathos
- 10. 1. Ethos Ethos= Credibility Ethics Trustworthy Foran Academic Argument, an author must: Exhibit Good Sense Demonstrate high moral character Good will Credibility is based on the audience’s view of the author and subject.
- 11. Kit Kat: The Futureof Confectionary https://www.youtube.com/watch?v=qj19l 4Irdfw Ethos Example
- 12. Ethos Example Why dowe trust this person? How are they credible? What is his message?
- 13. Ethos Example Why dowe trust this person? How are they credible? What is he promoting? https://www.youtube. com/watch?v=AMpZ0 TGjbWE
- 14. 2. Logos Logos=Logic Attempts toappeal to the intellect Everyday arguments vs. academic arguments How do you appeal to logos? The most valued appeal in academic argument. Accomplish through inductive or deductive reasoning or specifically: Definition Evidence from other sources, or Expert testimony
- 15. Issue: Water Usage SOLUTION:Use less water Logos Example https://www.youtube.com/watch? v=lYBLA5cDHu8
- 16. Logos Example WHAT IS THE MESSAGEOF THIS IMAGE? HOW DOES IT SHOW LOGIC?
- 17. 3.Pathos Pathos =Pathetic, sympathy,empathy Popular Press Manipulative Effect? Appeals to Emotions accomplished through sensory description diction anecdotes objects of emotion (people, abstract images, music)
- 18.
- 19. Pathos Example http://www.youtube.com/w atch?v=c_4ZgY5VOa4 What is thepurpose of this video?
- 20. Review Rhetorical strategies arePERSUASION methods Ethos: Appeal to Credibility Logos: Appeal to Logic Pathos: Appeal to Emotion https://www.youtube.com/playlist?lis t=PL19280887E9B189D2