This document defines and provides examples of rhetorical appeal. It explains that rhetorical appeal involves understanding the author, audience, and purpose of a text to evaluate arguments. There are three main types of rhetorical appeal: ethos, which appeals to an author's credibility; logos, which uses logic and evidence; and pathos, which appeals to emotions. Examples are provided for each type of appeal, such as videos that establish an expert's credibility, use data to support an argument, or invoke emotions to encourage action. The document teaches how to identify and analyze rhetorical strategies used in various forms of media and communication.

1. Rhetorical Appeal
Thank you Ms. Ostlund

2. What is Rhetoric?
“Rhetoric is the art of dressing up some
unimportant matter so as to fool the
audience for the time being”
• Ezra Pound
• Give an example of when rhetoric is used
to fool an audience. How is it affective?

3. What does Rhetorical
Appeal do?
✴Teaches you to understand and critically
evaluate the arguments presented in
various sources to which you refer.
✴Provides guidance as to how to create an
effective argument in your own writing
or speaking.

4. Where can
Rhetorical Appeal
be found?
Writing
Essays
Newspapers
Textbooks
Advertisements
Song Lyrics
Music Videos
ANY TEXT
CAN USE
RHETORICAL
APPEAL
• Public Service Announcements
• Bumper Stickers

5. 3 Parts create
Rhetorical Appeal:
Who created this text?
Who did they create this text for?
Why did they create this text?
AUTHOR
AUDIENCE
PURPOSE

6. Rhetorical Appeal:
Author
What do we know about the writer, speaker,
artist, designer, or creator?
Educational background
Political affiliation
Investment in the message
Bias
Where do we look for information about the
author?

7. Rhetorical Appeal:
Audience
Who is the message intended for?
Age
Gender
Social/cultural group
Political affiliation
Where do we look for information about
the audience?

8. Rhetorical Appeal:
Purpose
What is the purpose of your text?
To Inform?
To Entertain?
To Call to Action?
How can you infer the purpose of the text?
What elements of the text do you refer to in order to
find information about its purpose?

9. Three Types of
Rhetorical Appeal
1. Ethos
2. Logos
3. Pathos

10. 1. Ethos
Ethos= Credibility
Ethics
Trustworthy
For an Academic Argument, an author must:
Exhibit Good Sense
Demonstrate high moral character
Good will
Credibility is based
on the audience’s
view of the author
and subject.

11. Kit Kat: The
Future of
Confectionary
https://www.youtube.com/watch?v=qj19l
4Irdfw
Ethos Example

12. Ethos Example
Why do we trust this
person?
How are they credible?
What is his message?

13. Ethos Example
Why do we trust this
person?
How are they credible?
What is he promoting?
https://www.youtube.
com/watch?v=AMpZ0
TGjbWE

14. 2. Logos
Logos=Logic
Attempts to appeal to the intellect
Everyday arguments vs. academic arguments
How do you appeal to logos?
The most valued appeal in academic argument.
Accomplish through inductive or deductive reasoning
or specifically:
Definition
Evidence from other sources, or
Expert testimony

15. Issue: Water Usage
SOLUTION: Use less water
Logos
Example
https://www.youtube.com/watch?
v=lYBLA5cDHu8

16. Logos
Example
WHAT IS THE
MESSAGE OF
THIS IMAGE?
HOW DOES IT
SHOW
LOGIC?

17. 3.Pathos
Pathos =Pathetic, sympathy, empathy
Popular Press
Manipulative
Effect?
Appeals to Emotions accomplished through
sensory description
diction
anecdotes
objects of emotion (people, abstract images, music)

18. Pathos
Examples
https://www.youtube.co
m/watch?v=R4vkVHijdQ
k&list=PL19280887E9B
189D2&index=1
What is the purpose of this
video?

19. Pathos
Example
http://www.youtube.com/w
atch?v=c_4ZgY5VOa4
What is the purpose of
this video?

20. Review
Rhetorical strategies are PERSUASION methods
Ethos: Appeal to Credibility
Logos: Appeal to Logic
Pathos: Appeal to Emotion
https://www.youtube.com/playlist?lis
t=PL19280887E9B189D2