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Pathos 
Appeal to the audience emotions, such as sadness, 
happiness, pity, etc.
Logos 
Appeal to logics and 
persuading through 
reasons. 
Includes facts, data, 
statistics, and 
arguments
Ethos 
Appeal to ethics and 
persuading someone based 
on credibility of persuader. 
Uses success stories, 
credible sources, etc
Ways to use in essays
DEBATE ACTIVITY 
“Should junk food be banned from schools in the 
United States?”

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Pathos logos ethos