Kim Pernewski has over 20 years of experience in marketing, sales, and community relations roles in the healthcare industry. She has a proven track record of increasing revenue and occupancy rates. Currently, she works as a Revenue Cycle Onboarding Coordinator where she facilitates the onboarding of new clinicians and practices. Previously, she held several director-level positions where she successfully implemented strategic marketing plans and initiatives. Pernewski also has experience in nonprofit leadership, having served as President of her local NAMI chapter.

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KIM L. PERNEREWSKI
(203) 578-5447 • klpernerewski@gmail.com
Community Relations / Organizational Leadership / Strategic Marketing
Operate as an owner to drive gains in revenue, market share and profit performance. Communicate a clear, strategic sales vision,
effectively training and coaching staff members. Cultivate excellent relationships with new prospects and existing customers. Ability
to turn around lagging operations and prepare companies for fast growth and profitability. Areas of Expertise include:
Effective Verbal Communications | Sales and Team Training| Strategic Planning | Computer Skills
Organizational Skills | Creative Leadership | Relationship Development| Results Orientation
PROFESSIONAL EXPERIENCE
WESTERN CONNECTICUT HEALTH NETWORK - Danbury, CT 2014-2015
REVENUE CYCLE ONBOARDING COORDINATOR
Internal consultant in all matters of new practice and provider onboarding, process improvement and system software
enhancements within the Revenue Cycle Department.
 Monitoring of all areas from charge capture, charge entry and readiness for billing.
 Project Management specific to all new software implementation, including building and testing.
 Lead and facilitate revenue cycle onboarding of new clinicians, locations, and practice acquisitions.
BENCHMARK SENIOR LIVING - Brookfield, CT 2011-2014
DIRECTOR OF COMMUNITY RELATIONS
Director of Business Administration 2014
Director of Community Relations 2012-2014
External Community Relations 2011-2012
Execute and manage comprehensive marketing plan designed to penetrate and grow the Ridgefield and Brookfield communities.
Promoted to Director of Community Relations at Village of Brookfield Commons in 2012. Advanced to key member of the
management team to develop strategies, identify primary markets and maximize occupancy for an assisted living community.
Maintain the community's marketing budget. Plan and coordinate events to promote the community. Created and maintained
marketing plan for community. Engaged community management staff to do 1 sales call per week. Team building exercises with staff
to create branding of community.
 Increased referrals from 29 to 64.
 As Director of Community Relations increased occupancy from 80% to 100% in 3 months.
 Coordinated 4 special events per month at 2 separate communities.
 Maintained a 98% or higher census for 12 months.
MASONICARE HOME HEALTH & HOSPICE – Sandy Hook, CT 2010 - 2011
COMMUNITY LIAISON
Created strategies for and developed, executed and managed comprehensive marketing plan designed to penetrate and grow the
Brookfield Branch market area. Communicate with physicians, hospitals, patients, family members, nurses and various others to
coordinate overall marketing effort in accordance with corporate goals.
 Increased referrals by 75% which resulted in increased clients.
 Selected to be part of the Website Development Committee, Social Media Committee and Veterans Hospice Program.
MARATHON HEALTHCARE GROUP - East Hartford, CT 2004-2005 and 2008-2009
REGIONAL DIRECTOR OF MARKETING
Hired as consultant to help a start-up company with marketing and business development. Defined strategy for and developed,
executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and
grow targeted markets. Rehired in 2008 to help struggling company with recreating itself in the marketplace.
 Drove up referral and admission rates by 10 patients per day through designing and launching new marketing strategies.
 Increased new-program revenue within three months by 25%.

2. KIM L. PERNEREWSKI P a g e | 2
www.linkedin.com/in/klpernerewski 203-578-5447 klpernerewski@gmail.com
HAVEN HEALTHCARE MANAGEMENT - Middletown, CT 2005-2008
CLINICAL LIAISON/MARKETING DIRECTOR
Territory of two communities with three hospitals. Performed clinical evaluations of patients at hospitals to present at nursing home
for admission. Quickly moved to Marketing Director with increased responsibilities. Territory increased to cover entire Norwest
Corner of Connecticut. Established and sustained industry network relationships by effectively developing a marketing plan to
support strategic business development. Tracked, projected, and reported referral sources activity, diagnosis of patients, location of
patients and admission conversion rates. Maintained communication with senior management to ensure marketing activities aligned
with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and
ensure congruence with objectives.
 Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
 Increased census by a total of 20% in six months thereby increasing revenue by a minimum of $1.2 million per year.
PREVIOUS POSITIONS
As SALES DIRECTOR from 2003-2004 for Enduracare Therapy Management, DIRECTOR OF FAMILY CAREGIVER PROGRAM,
from 2002-2003, for Western CT Area Agency on Aging, as CLINICAL EVALUATOR/DIRECTOR OF ADMISSIONS from 1997-
2002 for Olympus Healthcare, as DIRECTOR OF ADMISSIONS from 1994 – 1996 for Sunrise Healthcare
COMMUNITY EXPERIENCE
NAMI WATERBURY - Waterbury, CT 2002-2013
PRESIDENT, BOARD MEMBER
Established and sustained industry established networks necessary to promote the organizations overall mission to offer support,
education and advocacy for those afflicted with mental illness, their families and friends. Communicate with NAMI CT regarding
budgetary issues in the State. Developed advertising material for various programs. Met with Local, State and Federal leaders to
discuss the issues facing parents, families and individuals who are affected by Mental Illness.
 Established emailing of newsletter to members resulting in savings of $1,000 per year.
 Fixed membership list thus stopping mailing of newsletters to 75 non-members resulting in savings of $2,800 per year.
 Created new fund raiser raising awareness and $200 in year 1 and $2,000 in year 2.
 Taught over 100 parents NAMI Basics, a program to help parents better understand childhood mental illness.
 Testified in front of the Sandy Hook Commission.
EDUCATION & CREDENTIALS
Master of Business Administration • Western Connecticut State University
Bachelor of Science in Business Administration Degree • University of Arizona
PROFESSIONAL DEVELOPMENT:
 Lean Six Sigma Blue Belt
 Sales Training (Benchmark Senior Living & Mary Kay Sales)
 Dementia Training
 Train the Trainer
 Support Group Training