The document outlines a communications plan for Nu NRG Consulting Group. It includes a situational analysis, objectives to increase brand awareness through advertising and social media. Recommendations include launching a print, radio, and social media advertising campaign along with improving customer relationship management. The goal is to increase revenue by attracting new and retaining current clients.

1. COMMUNICATIONS PLAN
Nu NRG Consulting Group
Mark Wilson
Chad Kobzey
Available on Slide Share @ _____________

2. Nu NRG Consulting
 Company History
 Situational Analysis
 Communication Objectives
 Current Strategy
 Recommendations
 Controls
 Conclusion

3. Nu NRG Consulting
 Established in 2005 by George Tausan
 MMA Fighter Training
 H.E.A.T. – Human Engineering Application Training
 Owner + 3 part-time trainers
 Training – Facility, Workplace, Home (mobile)
 Lifestyle Coaching
 Personal Training
 Nutrition & Healthy Lifestyle

4. Nu NRG Consulting
“A good trainer can guide a motivated person to
achieve their goals; a world class trainer can
guide anyone to achieve their goals.”
George Tausan

5. Nu NRG Consulting
 Increase brand awareness by min of 10% annually through
the geographical area of the Greater Vancouver Regional
District (GVR), among individuals aged 18 to 50.
 To develop a favourable attitude towards the RFS brand in
the GVR, among individual aged 18 to 50, due to increased
positive word-of-mouth promotion.
 To create a world-class image surrounding the training
services RFS provides their consumers, through consistent
messaging and world-class training.
 To increase sales revenues over each year

6. Nu NRG Consulting
 Internal structure
 Strategic
 Tactical
 operational
 External resources
 Website developer
 Printed promotional materials

7. Nu NRG Consulting
OWNED
MEDIA
EARNED PAID
MEDIA MEDIA

8. Nu NRG Consulting
 Facility in Burnaby
 Printed Material
 Online Presence
 Website
▪ http://revampedfitness.com/
 Facebook
▪ http://www.facebook.com/pages/Revamped-Fitness-Solutions/153886264664027
 Twitter
▪ http://twitter.com/revampedfitness
 YouTube
▪ http://www.youtube.com/user/RevampedFitness?feature=mhsn
 Personal Social Media

9. Nu NRG Consulting

10. Nu NRG Consulting

11. Nu NRG Consulting
 No Public Image Management
 No Media Interaction Plan (one time w/
ChiTV)
 No Community Relations ‘giving back’
 No Cause Marketing
 Associated with MMA fighting, not always +
image

12. Nu NRG Consulting
 No Broadcast media – brief ChiTV, no radio
 Small Print Ad (with Fitness World)
 Minimal Distribution
 No outdoor advertising – sign, outdoor class,
etc.
 Mobile van – no advertising on van
 Free online tools used – no paid
 Has thought about doing Google Adwords

13. Nu NRG Consulting
 Summary
 Limited overriding strategy
 No current print or broadcast advertising locally
 No updates on online tools
1 year
Is Revamped out of business?

15. Nu NRG Consulting
 To achieve a minimum awareness level increase of 50% among men and
women, 16 to 50 years of age, in the target geographical market of the
Greater Vancouver Regional District (GVR) by December of 2012.
 To motivate a minimum 75% of current clientele to remain training with
RFS, and achieve a minimum 25 new clients through December of 2012.
 To achieve a minimum increase of 20% clientele revenues by December
of 2012.
 To increase traffic to the RFS website by 200% by December of 2012, as
well as to increase online communication efforts through RFS social
media outlets.
 Generate a source of earned media for the communication efforts of
RFS by December of 2012

16. Nu NRG Consulting
“TO MOTIVATE & PROVIDE PERSONALIZED,
WORLD-CLASS TRAINING & NUTRITION THAT
POSITIVELY IMPACTS THE LIVES OF OUR
CLIENTS “

17. Nu NRG Consulting
REVAMPED IS NOT
http://www.youtube.com/watch?v=jE3KWhUCros
REVAMPED IS
http://www.youtube.com/watch?v=OeM8BJsVRw0

18. Nu NRG Consulting
 New print advertising distribution strategy to raise
local awareness
 Existing material distribution for younger clientele
 New Print advertising material (Newspaper) to contact an
older demographic
 Broadcast advertising will support local printed
material

19. Nu NRG Consulting
 Increase online presence by maintaining
regular updates to all social media outlets
 80/20 Rule
▪ (Edmonds, Hootsuite)
 Create quantitative measurement tools to
properly analyze online communications
 Google Analytics
 Facebook Insight

20. Nu NRG Consulting
 Print Materials
 High Schools, Colleges & Universities, Bars
 Radio Ad
 Beat 94.5, 99.3 Fox
 CKNW 980, AM 730, Rock 101.1
 Facebook allows specific messaging
 Cost-effective
 Large platform

21. Nu NRG Consulting
 Customer-Relationship Management
 Provide clients with accessible workouts & dietary
plans
▪ Members “Log In”
▪ Cellphone Application
▪ “Fitness on the Go”
 Ensure connectivity & consistency

22. Nu NRG Consulting
 Earn Goodwill
 Sponsor an organization
 Vancouver Sun Run
 BMO Vancouver Marathon
Employees
Clients
 Document event
Testimonials
Pictures
Quality content
 Establish a footprint

23. Nu NRG Consulting
Sick of getting picked on at school?
Always getting pushed around by bigger guys?
You need to be REVAMPED. Get jacked;
transform yourself into
‘THAT GUY’ everybody talks about.
Call us today 604.726.4479 or visit us online at
RevampedFitness.com and your first session
is FREE! Revamped Fitness, customized,
world class training solutions.

24. Nu NRG Consulting
Tired from a long day at the office?
Does your wife constantly nag you
about what you ‘used to look like’?
Bring back your youth, increase energy levels and make
one less thing for your wife to nag about. Contact
Revamped Fitness Solutions for a customized training
and nutrition program that will bring back your
vitality! We train men and women, with private or
group sessions available. Contact us at 604.726.4479
or RevampedFitness.com and your first session is
FREE! Revamped Fitness, customized, world class
training solutions.

25. Nu NRG Consulting
Coffee the only thing that gets your day started?
Always tired after a day at the office? Wife on your
case about ‘what you used to look like’? Come in
to Revamped Fitness Solutions for a customized
training and nutrition program. Bring back your
vitality before it’s too late! We train men &
women, with private or group sessions available
Call us today! 604.726.4479 or visit us online at
www.RevampedFitness.com. Your first session is
FREE!

26. Nu NRG Consulting
MAY make you hurt
CAN make you hot
WILL make you burn

27. Nu NRG Consulting
 Key Performance Indicators
 Website traffic
 Social media activity
 Returning & New clientelle
 revenues

28. Nu NRG Consulting
 Past advertising efforts have been limited
 An IMC will create a consistent image for RFS
 Print ads and social media are cost-effective
alternatives to generate awareness
 Radio ad serves as the best means for getting
exposure in RFS geographic market
 CRM is essential in connectivity and
consistency for current clients