The document describes a player development program called the Positive Performance Program that aims to help athletes succeed off the field. It provides communication training, media skills coaching, mentoring, and help with career acceleration and personal branding. Athletes will receive assets like social media support, video segments, and on-air experience to develop their personal brand and media career. It is a partnership between experts in broadcasting, media training, and personal branding to help athletes present positively and prepare for life after sports.

1. In a world where image matters,
media rules and the ability to
positively communicate can make all the
difference…
for the
Player Team
Program Future
Positive Performance OFF The Field Matters

2. In association
with
and
PositivePub.com
Have teamed to offer a complete
Field to Future
Player Development Program

3. In association
with
and
PositivePub.com
Building a Pool of Talent for

4. In association
with
and
PositivePub.com
Benefits For the Team & School

5. In association
with
and
PositivePub.com
Benefits For Benefactors

6. In association
with
and
PositivePub.com
Introduce the
• I
Positive Performance Program

7. I
Positive Performance Program
Communication & Performance
Media Savvy & Personal Marketing
Mentoring & Career Acceleration

8. Positive Performance Program
Career
Acceleration/ Speaking &
Media Writing Skills
Placement
Social Media Ensuring
Management Performance
& Support Athletes Coaching
Services
Present
Positively…
today and
tomorrow
Personal Media
Brand Playbook™
Development
& Promotion Training
This
One-on-One Program brings
Mentoring
ongoing it all together

9. Positive Performance Program
Training for each athlete involves
tangible media career & brand
marketing assets.
On Air
Experience Social Media
Sports
Commentary &
Analysis
Webcasts/
Podcasts
Digital Video
Segments &
Interviews
Blog & Fan
Sites Digital & Broadcast
Video
Segments/Programs

10. About Gil
• Nearly than 25 years of Television Sports Broadcasting
experience, including 7 as Sports Director WGCL.
• A lifelong leader and passionate mentor to young athletes and
founder of PositivePub to promote and highlight positive
contributions of athletes and coaches.
• A long list of honors and accomplishments, including two
Emmy awards, AWRT Sportscaster of the Year, Best TV Sports
Anchor by readers of Atlanta Magazine.
Gil leads the Mentoring-Sports Media Training

11. About Michael
• 25+ years of Television News Producing, Management,
Training.
• CNN Producer, Executive Producer CNN Prime/Early Evening.
• News Executive -- WHDH-TV and WCVB-TV Boston
• Senior Broadcast Consultant advising major networks and
affiliates on news production, marketing, performance
• Founded leading news syndication/content service with NBC.
• Now managing partner CWI, Social Media Leader.
Michael leads the media, marketing and brand development

12. About CWI
Recent client work includes:
•Michelin North America
•Georgia Federal Credit
Union
•Salus Behavioral Health
•Real Professionals
•Real CRE TV
•Furniture Brands
International
•Ice Caters
Susan leads the writing, and corporate media training
•Common Thread Vintage
Designs

13. About CWI
CWI is behind www.kelinjohnson.com

14. About Talent Dynamics

15. Positive Performance Program
What does each Athlete Receive?
Communications and
Performance Skill to achieve
success in broadcasting, media
and community
Individual Brand Development
and Promotion– showcased on
web site/social
media/blogs/followers
Talent Recruitment and Media
Client Introductions directly to top
media outlets and organizations

16. In association
with
and
PositivePub.com