This document discusses various aspects of electronic retailing (e-tailing) including: classifying different e-tailing business models; describing online travel, employment, real estate, and stock trading services; discussing cyberbanking and on-demand delivery; and addressing issues like disintermediation and retail competition in a digital marketplace.

1. Retailing in Electronic
Business

2. 1. Describe electronic retailing (e-tailing) and its
characteristics.
2. Classify the primary e-tailing business models.
3. Describe how online travel and tourism services
operate and how they influence the industry.
4. Discuss the online employment market,
including its participants and benefits.
5. Describe online real estate services.
6. Discuss online stock-trading services.

3. 7. Discuss cyberbanking and online personal finance.
8. Describe on-demand delivery of groceries and similar
perishable products and services related to them.
9. Describe the delivery of digital products such as
online entertainment.
10. Discuss various online consumer aids, including price
comparison sites.
11. Describe the impact of e-tailing on retail competition.
12. Describe disintermediation and other B2C strategic
issues.

4.  Overview of Electronic Retailing
 *Electronic retailing (e-tailing)
 *E-tailers
 Size and Growth of the B2C Market
 What Sells Well on the Internet?
 Developments in B2C E-Commerce
 Characteristics and Advantages of
Successful E-Tailing
 Advantages of E-Tailing

5.  *Business Model
 Classification of Models by Distribution
Channel
1. Traditional mail-order retailers that also sell online
2. Direct marketing by manufacturers
3. Pure-play e-tailers
4. Click-and-mortar ("brick-and-click") retailers
5. Internet (online) malls
6. Flash sales

7. Seller
Step 1
Find
products
Step 2
Advertise
products
Buyers
Customer
s
Manufacturer
or
wholesalers
Figure 3.2 How dropshipping works

8.  *Direct Marketing by Mail-OrderCompanies
 Direct Sales by Manufacturers and Make-to-Order
 *Virtual (Pure-Play) E-Tailers
 Click-and-Mortar Retailers and Multichanneling
▪ *Click-and-mortar retailer
▪ *Brick-and-mortar retailer
 Retailing in Online Malls
▪ Referring Directories
▪ Malls with Shared Services

9.  Other B2C Models and Special Retailing
 B2C Social Shopping
 Flash Deals (Deals of the Day)
 Online Group Buying
 Personalized Event Shopping
▪ *Event Shopping
 *Private Shopping Clubs
 Group Gifting Online
 *Location-Based E-Commerce (l-commerce)
 Shopping inVirtualWorlds
 VirtualVisual Shopping

10.  Characteristics of OnlineTravel
 Services Provided
 Special OnlineTravel Services
 Using Mobile Devices
 SocialTravel Networks
 Benefits, Limitations, and Competition in
OnlineTravel Services
 Competition in OnlineTravel
 CorporateTravel

11.  The Internet Job Market
 Online Job Markets on Social Networks
 Global Online Portals for Job Placement
 Virtual Job Fairs
 Benefits and Limitations of the Electronic
Job Market

13.  Real Estate Online
 Zillow, Craigslist, and Other Web 2.0 Real Estate Services
 Insurance Online
 Online StockTrading and Investments
 Online Investments
 The Risk of Online Stock Trading and Other E-FinanceActivities

15.  *Electronic (online) banking (e-banking)
 E-Banking
 Online Banking Capabilities
 PureVirtual Banks
 P2P Lending
 International and Multiple-Currency
Banking

16.  Online FinancialTransaction
Implementation Issues
 Securing FinancialTransactions
 Imaging Systems
 Fees for OnlineVersus Fees for Offline Services
 Risks
 Online Billing and Bill Paying
 Taxes
 Mobile Banking

17. Figure 3.4 Security for online banking transactions

18.  On-Demand Delivery of Products
 *E-grocer
 *On-demand delivery service
 The Case of E-Grocers
 Speed of Delivery
 Online Delivery of Digital Products,
Entertainment, and Media
 Online Entertainment
 iTunes
 OnlineTicketing
 Internet TV and Internet Radio
▪ *InternetTV

19.  *SocialTelevision (TV)
 Characteristics of SocialTV
 Technology and Services of SocialTV
 Adult Entertainment
 Internet Gaming

20.  *Shopping Portals
 Helping Communities
 Price and Quality Comparison by Shopbot
Software Agents
 *Shopping robots (shopping agents, shopbots)
 Google Enterprise Search and Enterprise Search Appliance
 “Spy” Services

21.  Ratings, Reviews, and Recommendation Sites
 Customer ratings and reviews.
 Customer testimonials.
 Expert ratings and reviews.
 Sponsored reviews.
 Conversational marketing.
 Video product review.
 Bloggers post reviews.
 Recommendations from Other Shoppers and Friends and Family
▪ *Referral economy
 Comparison Shopping Websites
 TrustVerification Sites
 Concerns about Reviews, Ratings, and Recommendations

22.  Comparison Shopping Websites
 TrustVerification Sites
 Concerns about Reviews, Ratings, and Recommendations
 Other Shopping AssistingTools
 Must-Have ShoppingTools
 Barcode Readers for Price Comparisons
 Digital Coupons
 Self Service
 VirtualVisual Shopping
 Mobile Apps
 Wireless Shopping Comparisons

23.  The Online versus Offline Competition: An
Overview
 Customers’ search cost.
 Delivery time.
 Distribution costs.
 Tax differences.
 Price.
 Information available to buyers.
 Other influencing factors.
 Global Competition

24.  Retailers vs. E-Tailers
 Examples of Click-and-Brick Retailers
▪ Gap Inc.
▪ Best Buy.
▪ SM Chain of Malls in the Philippines
▪ HHGregg
 Niche Markets
 Other Strategies
 What CanTraditional Retailers Do?
 Can Small Businesses Survive?
 Going Global
 Conclusion

25.  *Disintermediation and *Reintermediation
 Resistance to Change
 *Channel Conflict
 Possibility of a Price Conflict and
Determining the Right Price by Sellers
 Product and Service Customization and
Personalization
 Fraud and Other Illegal Activities
 Lessons Learned from Failures and Lack of
Success of E-Tailers

27. 1. What are the limitations of e-tailing?Where is
e-tailing going?
2. How should we introduce wireless shopping?
3. Do we have ethics and privacy guidelines?
4. How will intermediaries act in cyberspace?
5. Should we try to capitalize on social
networks?
6. How should we manage multichannel
marketing to avoid channel and/or price
conflicts?
7. What are the major potential limitations of

28. 1. The scope and characteristics of e-tailing.
2. Classify e-tailing business models.
3. How online travel/tourism services operate.
4. The online employment market and its benefits.
5. The electronic real estate marketplace.
6. Online trading of stocks and bonds.

29. 7. Cyberbanking and online personal finance.
8. On-demand delivery service.
9. Delivery of digital products.
10. Aiding consumer purchase decisions.
11. The new face of retail competition.
12. Disintermediation and other B2C strategic
issues.