A good salesman has strong physical traits like health, posture and appearance. Mentally, they are accurate, alert, imaginative, and self-confident. Socially, they are able to meet the public politely and cooperatively. In terms of character, a good salesman is honest, reliable, enthusiastic and persistent. Their duties include implementing a sales program, organizing, managing the sales force, communicating, controlling, and planning objectives, strategies, territories, training and careers.

1. Characteristics of good salesman
(a) Physical traits
health,
breadth,
posture,
speech, and
appearance

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Mental Traits
accuracy,
alertness,
imagination,
initiative,
observation, and
self-confidence

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(c) Social traits
ability to meet the public
politeness and generosity
cooperative

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Character traits
honesty
reliability,
enthusiasm,
persistence

5. duties
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Sales program
Organisation
Sales force management
Internal and external mgmt
Communication
control

6. • Planning (objective,strategies,sales
force,territory,training,career
planning,promotion transfer)
• Operation:
• Fixing sales quota,relation
customer,distributor,selling)