1. Professional experience - detail
2014-May’15 FARMATODO:
 6 months training in operational area (pharmacy) & purchasing department.
2009 - Current Marketing Intelligence Director (Layout/Trade Marketing), CRM and Own Brand - Venezuela and Colombia
Company: FARMATODO, C.A.
 Develop objectives, strategies and business plans for the new plan of frequent client of Farmatodo.
 Develop private brand: objectives, strategies and plans, including product development, packaging and advertising.
 Creation of CRM: structure, objectives, strategies and business plans.
 Identify opportunities for business development.
2006 - 2008 Director
Company: BPC, BRAND PRODUCT CONSULTING, C.A.
 Marketing and Trade marketing consulting. Creative development for clients such as BANCARIBE, ABSORBVEN, GEDISA,
MONA INDUSTRIAS DE VENEZUELA, CLOROX DE VENEZUELA and others.
2000 - 2006 Marketing Category Manager and Trade Marketing
Company: KIMBERLY-CLARK VENEZUELA
 Achieve measurable goals in a short and medium term with regard to volume, net sales, profitability and market share.
 Develop objectives, strategies and marketing plans under the umbrella of the brand “Scott”, based on net sales
objectives higher to $30MM.
 Manage advertising and promotional investments with an approximate annual budget of $2MM.
 Responsible for the financial indexes of the category, including annual and monthly sales forecast.
 Develop and launch new products based on local initiatives.
 Lead and control development and enforcement of marketing plans.
 Define brand strategies.
 Develop advertising and promotional campaigns and media plans.
 Product quality assurance.
 Coordination of research studies.
 As Category Manager I handled Huggies, Kleenex and Scott for the Latin American region.
1999 - 2000 Marketing Manager
Company: BANCO DE VENEZUELA
1999 Manager for Trade Marketing New Products
Company: CIGARRERA BIGOTT (BAT)
1996 - 1999 Brand assistant (Belmont and Consul)
Company: CIGARRERA BIGOTT (BAT)
1993 - 1995 Account executive
Company: AGENCIA DE PUBLICIDAD FISHER GREY
1992 Account executive
Company: AGENCIA DE PUBLICIDAD PUBLIASES
1990 Account executive
Company: ADS ADVERTISING AGENCY

2. Professional experience
2013 -Current Marketing Intelligence Director (Layout/Trade Marketing), CRM and
Own Brand - Venezuela and Colombia
Company: FARMATODO, C.A.
2011-2013 CRM - Venezuela and Colombia
Company: FARMATODO, C.A.
2009-2011 Business Specialist
Company: FARMATODO, C.A.
2006 - Current Director
Company: BPC, BRAND PRODUCT CONSULTING, C.A.
2003 - 2006 Marketing Category Manager and Trade Marketing - Family care (Scott)
Company: KIMBERLY-CLARK VENEZUELA
2004 (Jan – May) Latin America - Regional Marketing Manager
Company: KIMBERLY-CLARK VENEZUELA
2003 (Jan – Nov) Category Manager for Child care (Huggies) and Family care (Scott)
Company: KIMBERLY-CLARK VENEZUELA
1999 - 2000 Marketing Manager
Company: BANCO DE VENEZUELA
1999 Manager for Trade Marketing New Products
Company: CIGARRERA BIGOTT (BAT)
1996 - 1999 Brand assistant (Belmont and Consul)
Company: CIGARRERA BIGOTT (BAT)
1993 - 1995 Account executive
Company: AGENCIA DE PUBLICIDAD FISHER GREY
1992 Account executive
Company: AGENCIA DE PUBLICIDAD PUBLIASES
1990 Account executive
Company: ADS ADVERTISING AGENCY
Languages
Spanish – Native
English – Advanced
Summary
 5 years’ experience in Retail, beginning as a Business Specialist in the trading
area up to Marketing Intelligence Director (Layout/Trade Marketing), CRM and
Own Brand for Venezuela & Colombia.
 12 years experience in Brand Marketing Management, beginning as brand
assistant up to category manager.
 3 years experience as account executive in an advertising agency.
 Excellent analytic and creative skills.
 Strength for solving strategic problems and work team leadership skills.
 Excellent management of communication skills. Business influence, planning
and development.
Ana Gertrudis Witzke Sanz
Ave. Sur. Calle B-6, Quinta 288. La Lagunita Country Club
Caracas- Venezuela
Venezuelan
Mobile: +58 412 263 50 45
Telephone: +58 212 961 58 09
e-mail: agwitzke@gmail.com
Education
1993 Bachelor in Communications – Specialty:
Advertising and Public Relations –
Universidad Católica Andrés Bello -
Caracas, Venezuela
1988 English - Plymouth State College - New
Hampshire, USA
2015 Course: Advanced Warehouse
Replenishment
2015/ Operational Retail Certificate - IESA
2014 Caracas – Venezuela
2013 Process Management
2012 Category Management - Nielsen
Venezuela
2011 Attended “NRF 100th Annual
Convention & EXPO” - New York, USA
2010 Course: “Floor planning for handling
Layout” – International certification –
Caracas, Venezuela
2010 Course: “Space planning for handling
shelves” – International certification –
New Jersey, USA
2010 Advanced Excel Course
2010 Course: “Space planning” – International
certification – USA (JDA Education
Services)
2007 How to draw a Strategic Plan? – INCAE –
Caracas, Venezuela
2005 Advanced Management Program – IESA
– Caracas, Venezuela
2004 Workshop: “Finance for non financial
positions” – IESA – Caracas, Venezuela
2002 Workshop: “Marketing I” – IESA –
Caracas, Venezuela
1998 Brand Excellence Workshop – British
American Tobacco (BAT) – London, UK