1.
Marta
Eugenia
Carrillo
Penovi
México
D.F.
/
Cel:
044-­‐55-­‐50-­‐68-­‐67-­‐23
martucarrillo@hotmail.com
BUSINESS
STRATEGY
AND
MARKETING
My
areas
of
expertise
and
my
passion
have
been
both
“Business
Strategy
&
Development”
and
“Strategic
Marketing”.
I
have
been
extremely
fortunate
to
have
worked
and
thus
learned,
from
leading
international
companies
with
top-­‐level
human
resources
and
dynamic
working
groups
steered
by
extraordinary
leaders
who
shared
my
vision,
analysis
and
strategy.
This
last
point
helped
me
achieve
and
create
both
short-­‐term
results
and
long-­‐term
strategy
thus,
generating
rapid
and
sustainable
impact
on
bottom
line.
Competences
and
skills:
Profound
FMCG
knowledge
in
addition
to
Premium
product
knowledge,
Business
Strategy,
Strategic
Planning,
Business
Development,
Consumer
and
Customer
Insights,
Trade
Marketing,
Portfolio
Management,
Brand
Architecture.
Leadership,
Creative
Thinking,
Team
Work,
Versatility,
Results
Oriented,
Resilience,
Public
Relations.
Languages:
Fluid
in
English,
French
and
Spanish.
CARREER
HISTORY
Fundación
UNAM
-­‐
México
Jun
2011-­‐
Present
Not-­‐For-­‐Profit
Organization
Marketing
Director
Social
and
Education
sector
Sabritas
-­‐Frito
Lay-­‐
Pepsico-­‐
México
Jan.
2005-­‐May.
2009
Food
and
Beverages
Marketing
Director
FMCG
Allied
Domecq
-­‐Argentina
May.
2001-­‐Dec.
2004
Alcohol
Marketing
Manager
FMCG
and
Premium
Products
7por24.com
-­‐Argentina
Nov.
1999-­‐
Feb.
2001
Internet
B2B
Founder
and
COO
E-­‐commerce
Pepsi-­‐Cola
–Argentina
May.
1996-­‐
Nov.
1999
Soft
Drinks
Brand
Manager,
Field
Trade
FMCG
Marketing
Coordinator
Tupperware-­‐
Argentina
Dec.
1994-­‐Feb.
1996
Plastic
products
Marketing
Assistant
Direct
Marketing