1. Marketing Experiences:details
I have a non-typical profile asIbuildupexperience inbothcompetences,whichwasmygoal.
To knowhowmarketingshouldbe done,one have toknow the salesside of the businessandvice
versa.
If you lookat my CV I playeda keyrole betweenbusinessandmarktetingat:
 Diageo (Trade marketingforNightlifeaswell asCarrefour,Delhaize,Colruytetc) :translation
of businessandmarketevolutionintoin-storevisibility,brandawareness,whiskeyeducation
programms,launchof Baileysnew taste,launchof CaptainMorgan Rum(youngerpublic),
leadingEndof Year campaigns(call toaction,addedvalue proposals,developmentof in-
store materials+ tailormade displays) whichincludedbriefingstoagencies,budgetkeeper,
timings,etcetc - Diageoisa FMCG environment - marketing@Diageoalsomeans:
Customeracquisitionandretentionplans,Productmix optimization,Tailormade
promotions,SuplyChainandPlanningcompetences.
 Mobistar(partnershipswithSamsung,Nokiaandie 20th CenturyFox forthe pre-paidmarket
: developmentof TempoTeampacks(includingcovers,ringtonesandcall credit) andfromA
to Z developmentof communication(briefingstoagencies:BtL,FlairNL & FR briefingsand
developmentof call to actions,….)
 Zenito : the specificityof SalesandMarketingmanagers(mycollegue andmyself)isthat
there isa verythinline inbetween –the operational partisdone bymarketing – the
strategicthinkingandbriefingsare done byeitherSalesManagerand/orMarketingManager
(where asSalesManagergivesmore inputonwhichactions/where/how andMarketing
Manager more on timings(notall channelsshouldbe usedeachtime :newletters,Hubspot,
Banners,mailingsetc) andoutcome of the briefingof the salesmanager.Bothof usworking
closelytogether.
My specificcompetencesinmarketingare :Customermarketing,Campaignmanagement,Project
Managementetc…..
Catherine Coppens
BlueBerryConsultancy
Sales & Marketing
Translations – Lay-Out & Copywriting
Eksterstraat17
1750 Lennik
Mobile : 0477 966 421
@ : coppens.c@telenet.be