The document outlines the objectives, education background, internship experience, and achievements of Apoorv Shrivastava. His objective is to work in a dynamic sales and marketing environment where he can learn and contribute to organizational success. He has an MBA in marketing from Xavier Institute of Management and interned at HCL Infosystems analyzing branding strategies for Microsoft phones. He has received certifications in digital marketing, lean management, and social media marketing.

1. OBJECTIVES
My objective is to work in a dynamic and challenging environment of sales and marketing. I have a zeal to learn new things as
well as to contribute effectively for the success of my Organization. I am currently in second year of MBA from XIMB,
Bhubaneswar and have taken marketing majors and operations minors.
SUMMER INTERNSHIP
HCL Infosystems Pvt. Ltd.
Project Title
Impact analysis of in-store branding and outdoor advertising of ‘Microsoft Handset division’ in Delhi NCR
region
Highlights
 Working closely with branding merchandise contractors and ensuring the installation of branding products
 Analyzing customer insights to implement targeted promotion of Microsoft Lumia 950/950XL
 Performing and analyzing retail store audits in Delhi NCR region to ensure Microsoft retail standards
 Promoting Microsoft Lumia devices at general trade retail stores
EDUCATION BACKGROUND
MBA (Marketing) 2017 Xavier Institute Of Management, Bhubaneswar 6.2/10.0
B.E. (Electrical Engineering) 2014 Shri G.S. Inst. Of Tech. and science, Indore 6.97 /10.0
XII (CBSE) 2009 Rajiv Gandhi Sr. Sec. School, Bhopal 68.0%
X (ICSE) 2007 K V, Chhatarpur (M.P.) 86.6%
Favorite Electives (Marketing major and operations Minor)
Marketing Digital Marketing Marketing Customer Relationship Management
Marketing Business to Business Marketing Marketing Sales and distribution marketing
Marketing Retail Management Marketing Strategic Marketing
Operations Project Management Operations Supply Chain Management
IMMERSION COURSES
 "Operations Management in E-Commerce" by Mr. Divya Kumar Gupta, Director of Sales and Operations at Focus Infosoft
Pvt.
 “Behavioral Architecture” by Mr. Biju Dominic, CEO at FinalMile
ACADEMIC ACHIEVEMENTS/PROJECTS
 Have done “Marketing Leadership Certification” on ‘Building Brand Equity’, organized by CMO Factory
 Acquired knowledge of Digital Marketing by doing live project for “Careers360” for one month, 25th Sep. 2015- 29th Oct.
2015
 Gained knowledge of Lean management practices by doing Six Sigma green belt certification under KPMG
 Gained knowledge of online marketing through google ‘AdWords fundamentals and search advertising’ certification
 Successfully completed “Social media Marketing” certification course from digitalvidya.com
 Secured 97.89 percentile in Common Admission Test (CAT) 2014 and 98.25 percentile in Xavier Aptitude Test (XAT) 2015
 Built ‘regenerative braking enabled PMDC motor controller’, for SAE BAJA team of my college, 2014
 Gained experience of power transmission and distribution system by doing vocational training from MPPKVVL (Madhya
Pradesh Paschim Kshetra Vidyut Vitran Company) Indore, 2012
EXTRACURRICULAR ACHIEVEMENTS
 Secured First rank in Guesstimate competition, organized by consulting club of XIMB
 Secured 24th position out of 2696 b-school students in “Cognizant-The CXO challenge-2016”
 National finalists for ‘Manovra – The marketing strategy event’ held at IIM Raipur
 Stood among top three percentile in “Case Czar” competition held on an interactive online platform provided by METTL. in
XIMB
 Trained Tabla player and Acrobat performer
 Represented Kendriya Vidyalaya Chhatarpur, at regional level Chess competition held at Gwalior(M.P.)
Apoorv Shrivastava
Male | apoorv.shrivastava1111@gmail.com
Mobile: +91-9078965056