I am looking for a new opportunity to challenge myself and bring my knowledge and leadership skills to the aid of a new or existent Company or Industry
I am looking for a new opportunity to challenge myself and bring my knowledge and leadership skills to the aid of a new or existent Company or Industry
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
1. V VASUDEVAN
Contact: +91 9686433833; Email: vasudevanvenkat9@gmail.com
Address: House No 4160, Lakshmi Villa, 9th
Cross, Subraamanyanagar, Bangalore - 560021
SEASONED BUSINESS PROFESSIONAL
Over 20 years of trail blazing success in fuelling organic growth through focused Channel sales & business development
strategies
Products handled include material handling equipment, pumps & generators, construction material, printing,
elevators, industrial products, Interior Design, & e-learning.
PROFILE
Professionally matured top level business manager with service contribution of 20 years in building profitable
businesses by expanding the customer base and servicing existing customers.
Currently spearheading sales & business development efforts at Aintree Infra Solutions Pvt Ltd as Zonal Sales
Head-South.
Proficient in crafting sales strategies and orchestrating resources to fuel growth across the business life cycle
including start ups, established & growing business.
Proven track record of developing a strong distribution base of financially strong distributors to increase reach
and penetration in primary and tertiary markets. Enable suppliers to build a profitable business.
Enhanced profitability (of channel & project sales) & customer satisfaction by deftly managing key accounts and
channel operations.
Well honed skills in overachieving sales, collection and market share targets in a fiercely competitive
environment through sound business strategies, optimal resource utilization and competitive pricing.
Adroit at identifying and nurturing new business opportunities to expand brand presence.
Strategic marketer with demonstrated expertise in giving strategic direction to new and established business
units and managing business operations with a focus on profitability.
A decisive leader with strong passion for & successful history of setting up high performing teams that
consistently exceed revenue targets & customer expectations.
Onsite exp as sales manager for pumps, generators, and construction material.
Exp in Gypsum products like boards, Powder, fall ceiling, Aluminium ceiling, plasters etc.
Ability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing
operational efficiency.
CAREER HIGHLIGHTS
Consistently recognized for achieving defined sales target
Crafted strategies & orchestrated resources to make new lines of business like renting out equipment, a success
Recognized for outstanding people management skills; led large & diverse teams with zero attrition.
CORE COMPETENCIES
Strategic Business Planning Profit Centre Management Operational Excellence Channel Management
Business Development Customer & Supplier Relations Software Testing People Management
EMPLOYMENT CHRONICLE
Aintree Infra Solutions Pvt Ltd Apr 2013 – till date
GM- Sales
Currently playing a stellar role in establishing a strong sales & distribution infrastructure to achieve defined goals of
revenue and profitability; reporting directly to CEO.
Conceptualize and implement various strategies to increase revenue and market share across segments and remain
competitive in a highly dynamic environment.
Create sound business plans based on sales forecast for new and existing products. Allocate sales targets based on
capability and commitment.
Successfully conduct client negotiations for training and project activities.
Implement initiatives to make service a differentiator thereby increasing retention of existing customers.
Deftly manage the entire product life cycle, successfully launching new products and promoting existing ones.
2. Lead the efforts in enhancing productivity through targeted marketing and promotion activities.
Conduct various market research activities to capture voice of customer on products reliability & features.
Fine-tune sales strategies to provide sales teams an edge over competitors.
Coach and mentor the team to enhance their technical & sales skill & ensure revenue targets are achieved in a
cost efficient manner.
Play a pivotal role in nurturing a collaborative work environment, thereby improving the quality of service delivered
to the customer.
Avecon Engineering Pvt Ltd, Bangalore April 2006 – Mar 2013
Regional Sales Manager-South
Significantly contributed to growth in revenue and profitability by actively promoting company products and
services across South India.
Recognized for consistently achieving defined sales targets.
Implemented innovative initiatives to increase customer satisfaction & employee engagement.
Nurtured collaborative relations with customers and distribution partners to fuel organic growth.
Kirloskar Electric Co / Mieco Pumps & Generators Pvt Ltd April 2001 – Mar 2006
Senior Executive I Sales Manager
Significantly contributed to business expansion & growth of Kirloskar agriculture products, chemical pumps and
generators in South India.
Formulated and implemented focused sales & business development strategies for customer acquisition,
management & retention.
Led the efforts in providing outstanding service to existing customers to garner repeat and referral business.
Actively participated in trade shows and exhibitions to increase brand visibility & recall.
Nurtured collaborative relationships with clients and distribution partners and helped them grow their business.
Interacted with customers to seek feedback on product and services; shared feedback with relevant teams to
improve product quality and enhance customer satisfaction.
Coached and mentored channel partners & DSA’s to enhance their skill and enable them to achieve assigned targets.
BPL Telecom Ltd, Bangalore Feb 1997 – Mar 2001
Test Lead
Responsible for managing the software testing life cycle including test planning, developing test strategy, creating &
executing test cases / scripts, risk & defect identification & prevention for healthcare devises like ultrasound, MRI
and DICOM
Key Projects Handled
Patient Medical Record for Philips, Europe
MS iSys 8.17 for Morgan Stanley, UK
Long term incentive grant scheme for Merrill Lynch, USA
Prashanti Food Catering & Condiment Business Entrepreneur June1990- Jan1997
ACADEMIA
2013 Executive MBA in Project Management, IBMS, Mumbai
2003 Post Graduate Diploma in Computer & Information Management, Uptron, Bangalore
1989 Bachelor in Technology (Mechanical), JNTU, Hyderabad
CERTIFICATIONS
Project Management Professional, PMI, USA
Certified Tester for ISTQB, Germany
Microsoft Certified Solution Developer
Microsoft Certified Professional
Agile Testing Workshop
TECHNICAL SKILLS
Operating Systems DOS, UNIX, Windows 95/NT
Languages COBOL, C, C++, VC++, Java
Testing Tools Winrunner, QTP, Loadrunner, Test Director
Technologies COM, DCOM, ASP, VB Script, HTML, IIS
RDBMS SQL Server 6.5
PERSONAL DETAILS
Languages Known: English, Hindi, Tamil, Kannada, Telugu, Malayalam
