Amrita Singh Rai has over 9 years of experience in the apparel industry. She holds an Executive PGDM from IIM-Kozhikode with specializations in strategy and marketing. Her experience includes roles in product management, buying, strategy, market research, and customer relationship management with companies like Jockey, H&M, and Laguna Clothing. Currently she is a Product Manager at Jockey responsible for portfolio management, demand planning, and sales forecasting for innerwear, leisurewear, and kids categories.

1. AMRITA SINGH RAI
E-mail address: amrita_25_in@yahoo.com Contact No.: 09916129363
PROFESSIONAL SYNOPSIS
=> A competent and result-oriented professional with 9 years of experience in the highly
competitive apparel industry.
=> Pursued 2years Executive PGDM from IIM-Kozhikode; specialization in Strategy and
Marketing modules.
=> End to End hands-on experience across multiple functional areas while working with
various multi-national companies. Key experience in:
Product & Category
Management
Buying
Strategy and
implementation projects
Range planning
Demand planning and
sales forecasting
Market Research
Process Design (SOPs) Marketing Strategy
Key Account
Management
Merchandising
Vendor Management Project management
Cost Reduction Team Management
Product Development &
Sourcing
Customer Relationship
Management
=> Commercially aware and highly successful in driving business forward.
=> Hands on experience in different product domains: Innerwear, Kidswear, Menswear.
CAREER BRIEF
Current Employer : Jockey (Page Industries Ltd.) 2015 - Present
Role Title : Product Manager
Product Profile : Innerwear & Leisurewear-Mens, Womens & Kids
Job Profile :
• Portfolio Management- To build and develop the right product mix giving optimum
representation to product type, style, MRP, size, color, fabric etc.

2. • To review Portfolio Performance- YoY, MoM, YTD, MTD.
• On a monthly basis, obtain relevant insights into product analytics using the color ratio
analysis, size ratio analysis, sell-through analysis, top/bottom sellers analysis, style
growth, Style EBO ranking, product mapping and contribution analysis across all
collections, categories and verticals and any other such relevant tools which will allow
for better alignment/decision making for both the product team and the sales team.
• To assess demand of to be launched and existing products and generate Marketing
Order projecting sales for a year in advance.
• To collect monthly product feedback from the market by capturing retailer insights and
findings from across the country.
• Use the market feedback, consumer feedback and product analytics to enhance the
demand planning & sales forecasting monthly for the current year - proposing changes
and course corrections to the currently forecasted sales plan, planned colour ratios,
pricing decisions and planned size ratios.
• Maintain a comprehensive study on competition and creating a rolling monthly product
/ pricing matrix.
• Evolve a rolling sales forecast for the next 3 years for each product and collection in line
with the 5year business plan
• Track monthly EBO product performance (sell through, product count/mix, and range
productivity) against the plan and proactively identify solutions with retail team to close
performance gaps.
• Maintain optimum product mix for E-commerce channel for all product categories.
• Collaborate with the Large Format Stores team for in line/range seasonal presentations.
• Conduct consumer panel discussions/focus group sessions to capture target consumer
tastes/preferences on existing and new products, and then communicate/distribute the
relevant findings and feedback internally
Previous Employers :
1) H&M Hennes & Mauritz India Pvt. Ltd., Bangalore
Role Title : Category Developer 2012-2015
Product Profile : Kids Garments (Age group: Newborn to 16years)
Key Profile Highlights:
• Primary responsibility of product development, vendor management, pricing,
product strategy and planning in coordination with Buying & Designing team based
in Sweden and local cross-functional teams.
• Seasonal trends driven competitive product development and sourcing in regard to
Asia including India, China, Bangladesh & Indonesia.
• Responsible to negotiate prices, offered production capacities, delivery lead-times
and payment terms with vendors.
• Develop Indian market to present new product offerings to designers and buyers at
HQ.
• To educate and evaluate new garment & fabric suppliers (garment, fabric, printers
&WEP units) in understanding H&M customer (trends & fashion), secure H&M
quality standards.

3. 2) Laguna Clothing Pvt. Ltd., Bangalore
Role Title : TEAM LEADER- Merchandising 2007-2012
Product Profile : Men’s Formal & Semi-Formal Shirts
Client Profile : European & Indian
Key Profile Highlights:
• Proud contributor in driving company’s growth graph and sales figure with growth
of volumes varying from 400% to 2000% over a period of 3-4yrs across different key
accounts.
• Successful new customer developments with upbeat future prospects.
• With persistent strive, total of team’s contribution to company’s turnover had come
up to 40%.
• Continuously rated A1 employee on skill/attitude scale as per the evaluation
parameters set by Aquarelle, Mauritius.
• Direct customer dealings and active involvement along with top management team
during customer visits and core meetings with the customer.
• Annual volumes planning. Cost work-out, negotiation and closure with customer.
Vendor management. Product development and fabric program developments.
3) Brandix Apparel India (BAI), Visakhapatnam
Role Title : Management Trainee Year-2007
Client Profile : Victoria’s Secrets, Hanes
Product Profile : Womens’ Lingerie
Key Profile Highlights:
• Successful Shipment of the first ever Victoria’s Secrets order to the company in
Aug’07.
• Implementation of Card System to regulate WIP in the production lines.
• Initiation of new quality system for improvisation of quality standards in Sep’07.
• Increased factory efficiency for Hanes Styles from 38% to 63% in July’07.
ACADEMIC BACKGROUND
• Post-Graduation (Executive) from Indian Institute of Management, Kozhikode (Yr:2012-
2014). Specialization in Marketing & Strategy.
• Graduation from National Institute of Fashion Technology, Chennai (Yr:2003-2007)
PERSONAL DETAILS
Date of Birth : 25th
February 1986
Age : 30
Sex : Female
Marital Status : Married
Domicile : Indian
Languages Known : English & Hindi (Proficiency in reading, writing and speaking).
Passport Details : Valid Indian passport with Schengen visas in past