R. Ray Breedlove has over 30 years of experience in sales, marketing, and product management in the building materials industry. He has a proven track record of growing sales and profits at multiple companies. Breedlove excels at developing new products, marketing strategies, and sales teams. He doubled sales to $25 million and tripled profits during his time at Randall Brothers. At JGA Beacon, Breedlove helped grow sales 85% to $13.5 million and profits 79% through new product lines and an inside sales team.

1. R. Ray Breedlove
Greater Atlanta Area | 404-631-7380 | raybreedlove@bellsouth.net | www.linkedin.com/in/raybreedlove
Sales Manager / Marketing Manager / Product Manager
High-energy, solutions-oriented sales, marketing and product manager. Earned a reputation for building agile teams,
creating customer loyalty, and combining both of these to grow a profitable business. Possess the confidence to make
tough internal and external decisions. Known for an “easy going, yet efficient style in getting the job done.”
Bachelor’s in industrial management from Georgia Tech. Core competencies include:
 Sales leadership. Consistently able to drive profitable revenue growth. At Randall Brothers, led a team of 30
salespeople who served 500 customers in a two-state territory. We doubled sales in 12 years to $25M and tripled
profits to $4.5M. At JGA Beacon / Dealers Choice Millwork, developed a new inside sales team that grew
exterior door sales 260% to $6.5M in two years. Our branch won the company’s Phoenix Award in 2005.
 Marketing. Proven creative strength in developing and implementing promotions, advertising campaigns,
catalogs, and websites. At Randall Brothers, developed and managed an annual promotional campaign with “This
Old House” on PBS; the program’s hosts appeared at our booth each year at the Spring Atlanta Home Show.
Oversaw development of our first website; synthesized all branding with decals, business cards, letterhead, and
catalogs.
 Product management. Proven ability to analyze the competitive landscape, develop new products, grow existing
product lines, establish profitable vendor relations, and develop pricing strategies. At Randall Brothers,
responsible for 10,000 SKU’s in 13 product categories. At JGA Beacon, added new millwork product lines and
helped grow sales 85% to $13.5M and profits by 79% to $2.4M between 2002 and 2007.
Professional Experience
2002 – 2011 | JGA Beacon Corporation | Atlanta, Georgia
JGA is a regional affiliate of Beacon Roofing Supply. JGA manufactures and distributes building materials in
Georgia, Alabama, Mississippi, Florida, and South Carolina. See dealerschoicedistribution.com and
beaconroofingsupply.com.
Product Development Manager – Millwork | 2002 – 2011
 Reported directly to the Division President at Dealers Choice and a Regional Vice President at JGA Beacon.
 Developed both new and existing product lines for our wholesale and contractor divisions in this commodity-
driven market. Focused on millwork and non-commodity product lines.
 Duties included vendor relations, program management, product initiatives, ROI analysis, product performance,
customer acceptance, product mix (addition / deletion) analysis, marketing, and sales promotion.
 Managed 14 primary vendors in five primary product categories representing approximately 500 SKU’s.
 Invested 50% of my time making sales calls to customers – independently and with area sales representatives.
 Actively involved in various sales and marketing initiatives for the company including website development and
enhancement, sales reporting enhancements, corporate and customer presentations, and promotional activities.
 Increased regional sales volume by 85% to $13.5M and profits by 79% to $2.4M between 2002 and 2007.
General Manager – Dealers Choice Millwork | 2004 – 2009
 In addition to the product management responsibilities above, assumed general management responsibility (with
a full P&L) of company’s only exterior pre-hung door production facility.
 Duties include directing and mentoring the branch manager with ultimate profit and loss responsibility. Facility
staff included 20+ sales, production, delivery, and warehousing associates.
 Created a 24-page four-color exterior door unit selection catalog. This catalog was updated annually. Co-op
support came from our door slab, frame component, and commodity and decorative glass, vendors.
 In 2006, led a software conversion from a distribution-based system, which was utilized in all other branches
throughout Beacon, to a production-based system, which was utilized in only one other branch.
 Created an inside sales team and shifted our focus from an operations-driven facility to a customer-focused
environment. Grew exterior door sales 260% to $6.5M in two years.
 Out of 13 eligible branches, ours received the company’s Phoenix Award for 2005.

2. R. Ray Breedlove Page 2
1990 – 2002 | Randall Brothers, Inc. | Atlanta, Georgia
Randall Brothers manufactures and distributes building materials in Georgia and South Carolina. They use
wholesale, contractor, and retail channels. See randallbrothersinc.com.
General Sales Manager | 1999 – 2002
 Shared the P&L along with the company president / owner, VP of operations, VP of purchasing, and CFO.
 Led 30+ employees in our sales and marketing department – including our wholesale, contractor, and retail sales
divisions – who served 500+ customers.
 Oversaw development of our first website. Synthesized all branding elements with the website, decals, business
cards, letterhead, and catalogs.
 Developed and managed an annual promotional campaign with “This Old House” on PBS; the program’s hosts
appeared at our booth each year at the Spring Atlanta Home Show
 Doubled sales in 12 years to $25M and tripled profits to $4.5M
Contractor Sales Manager | 1991 – 1999
 Mid-management position that reported directly to the General Manager / Vice Chairman of the Board.
 Directly responsible for managing and leading our contractor sales department that consisted of five outside and
eight inside sales professionals – including a retail sales manager. This department consisted of residential,
commercial, institutional, and retail sales.
 From 1991 to 1999, contractor sales increased from 25% of overall corporate revenue, or $3.1M, to 60% of
overall corporate revenue, or $15M; profits from contractor sales increased to 70% of corporate profits, or
$5.3M.
Window Specialist | 1990 – 1991
 Reported to the General Sales Manager. Initiated, maintained, marketed, and grew new “premium” window
programs for our wholesale, contractor, and retail sales division.
 Heavily involved in research and selection of window products for company.
 Position entailed professional sales presentations to chief buyers, owners, specifiers, and key sales personnel at
selected key dealers accounts, residential and commercial builders, and architects.
 Made field service calls, participated in consumer and trade shows, and led internal corporate training.
Early Career
1988 – 1990 | Stephen J. Longino, Inc. | Atlanta, Georgia
 Window and Skylight Sales and Distribution – Dealer Sales Representative
1981 – 1988 | VELUX-America, Inc. | Greenwood, South Carolina
 Marketing Representative | Norcross, Georgia | 1986 – 1988
 Regional Manager | Hayward, California | 1982 – 1985
 Sales Representative | Norcross, Georgia | 1981 – 1982
Education
Bachelor of Science, Industrial Management | Georgia Institute of Technology | Atlanta, Georgia