Resume jasmine neely
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Jasmine Neely seeks a communications role where she can utilize her experience in media relations, social media strategy, and administrative support. She has a bachelor's degree in public relations from UNC-Chapel Hill and internship experience at Taylor Global and NASCAR developing media strategies, pitching stories, and monitoring coverage. Her leadership roles include captaining her college dance team to a national championship and organizing a fundraising team that raised over $2,600.
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Resume jasmine neely
- 1. Jasmine Neely OBJECTIVE: My goal is to impact communications at a company with my background in media relations, pitching, media monitoring, social media strategy and providing administrative support. I am self-motivated and eager to gain hands-on experience in all aspects of this business. EDUCATION The University of North Carolina at Chapel Hill Alumna School of Media and Journalism, B.A. Public Relations |Dean’s List: Fall 2013, Spring 2015, Spring 2016 Three Hayden B. Renwick Awards for Academic Achievement |Graduated, May 2016 EXPERIENCE Taylor Global, Inc. | Client Accounts Intern for Comcast & NASCAR May 2016-present Built and distributed newsletters for Comcast’s Driver Incentive Program thus increasing payouts by over 50 percent Pitched Xfinity Home products to outlets in Comcast’s local markets resulting in at least two times as much coverage Conducted social media, video, online and print monitoring for Xfinity products finding three times as many mentions Created weekly messaging guidelines for NASCAR drivers during race weekends improving overall participation in the program Produced and implemented targeted media lists using CisionPoint increasing outreach and coverage in each market Engaged in brainstorms for utilizing NASCAR’s use of Snapchat & Facebook Live boosting social engagement by 10 percent NASCAR | Integrated Marketing Communications Intern May 2015-July 2015 Created targeted media lists for Hispanic, retail and licensing outreach Produced weekly pitches to key regional media outlets to drive consistent coverage Crafted and edited pitches for one of NASCAR’s most critical business transitions, the new Trackside Superstore Regularly analyzed weekly at-track media for tonality, sentiment and message pull-through Utilized TVEYES to monitorand examine pre-race coverage to enhance outreach Monitored media reports for NASCAR’s major campaigns, marketing platforms and events to influence future media strategy Developed social media content for NASCAR’s Twitter, Facebook and Snapchat accounts Engaged with fans, monitored and analyzed social conversation on race day via NASCAR’s proprietary engagement center Produced social engagement driver reports, which was merchandised with industry stakeholders Assisted with on-site staffing for several races, which led to an interview with NASCAR great, Jeff Gordon Embedded with various divisions in the company: Integrated Marketing Communications, Licensing, Social and Broadcast LEADERSHIP UNC Chapel Hill Varsity Dance Team | Co-Captain April 2015-May 2016 Led team to national championship scoring seventh overall in the nation Initiated community relations efforts for community fundraisers and events Taught a variety of dances performed at varsity football and basketball games, showcases and campus performances Managed weekly practice times and schedule of events benefiting in team structure and communication Carolina For the Kids | Morale Team Captain Sept. 2013-April 2016 Recruited over 2,000 UNC students to participate in the UNC Dance Marathon breaking an organization record Organized three fundraisers for my team achieving a team total of $2,633 Developed advertising materials for fundraisers shared on multipleplatforms Utilized tactics to boost morale during the year and at the 24-hour dance marathon increasing retention rates Led marathon games and line dance generating team spirit throughout the 24-hour dance marathon SKILLS: Twitter, Facebook, Instagram, Critical Mention, Compete, Mail Chimp, CisionPoint, Adobe Creative Suite (Illustrator, Photoshop, InDesign), TVEYES, RAVN, Qualtrics, MRI, WordPress, Associated Press Writing Style, Intermediate Spanish (reading and writing), Blogging-jasmineneely.com, 18 years of competitive dance ACTIVITIES: Study Abroad in Florence, Italy (Summer2014), The Daily Tar Heel Staff Writer, National Association of Black Journalists Conference (Summer 2015) Minority Advisor (Team Leader), Ram Village Athletic Director, UNC Student Stores Cashier, Healthy Girls Save the World Counselor, LeaderShape participant, Carolina Higher Education Opportunity Programs Office Public Relations Intern 7416 Lea Wood Lane Charlotte, N.C. 28227 704-877-5552 | jsneely123@gmail.com Linkedin.com/in/jasmineneely jasmineneely.com