Kate Shaw has over 15 years of experience in digital marketing, web development, and nonprofit work. She currently works as a freelance digital marketing specialist and front-end web developer. Previously, she specialized in content marketing and managed websites, email marketing, and social media as Digital Educator at Hays-Caldwell Women's Center. She also has experience in volunteer coordination, project management, graphic design, and was president of the board of directors for PALS, where she engaged in various marketing activities. Additionally, Kate has taught occupational Spanish and produced instructional materials. Her skills include content creation, web development, marketing, and she has created several websites, including www.SanMarcosCreative.com.

1. KATE SHAW
DIGITAL MARKETING SPECIALIST & FRONT-END WEB DEVELOPER
RELEVANT EXPERIENCE
Owner / Developer
San Marcos Creative | October 2015 – Present
Freelance web design and digital marketing for small businesses and
non-profits.
Digital Educator
Hays-Caldwell Women’s Center | San Marcos | 2015 – Present
I specialize in content marketing, utilizing a multi-pronged
communication strategy to increase our reach in the community. I
manage three websites, email marketing and social media messaging
for the agency. This includes creating graphics, copy and video for print
and online marketing campaigns.
Volunteer Coordinator
Hays-Caldwell Women’s Center | San Marcos | 2011 – 2015
I recruited, trained and managed volunteers and interns to support
HCWC’s mission. As part of the marketing team, I gave our WordPress
website a mobile theme update in 2014, assisted with email marketing
and social media messaging, and designed graphics and content for
print and digital media.
President, Board of Directors
PALS | San Marcos | 2007 – 2012
I engaged in project management, networking, website design and
maintenance, e-newsletters, television commercials, billboard ads,
direct mail campaigns, event planning, strategic planning, budgets,
non-profit organization oversight, managing employees and volunteers,
donor relations, public speaking, grant administration, press releases,
marketing and graphic design.
Owner / Occupational Spanish Instructor
Effective Workplace Spanish | Austin and Texas | 2003 – 2008
I provided education professionals with targeted Spanish language
phrases to enable them to better communicate with students and their
parents, training more than 500 participants each year, in three
Education Service Center regions in Texas. During that time, I was
named one of the top five Command Spanish Trainers in the U.S. for
two years in a row. I wrote, recorded and produced two full-length
instructional audio CD’s and authored multiple training manuals for
Spanish courses.
SKILLS
Content Skills
Writing & Editing
Graphic Design
Photography
Adobe InDesign
Adobe Photoshop
Adobe Premiere and iMovie
Video Editing & Production
Web Development Skills
HTML & CSS
Javascript
PHP
Drupal
Wordpress
CiviCRM
Marketing Skills
Email Marketing
Special Events
Press Releases
Networking
Social Media
SEO & Analytics
PORTFOLIO
I created these sites
www.SanMarcosCreative.com
www.PreventALitter.com
www.StopTheHurt.org
EDUCATION
Texas State University
Bachelor of Arts in Urban &
Regional Planning
Masters of Arts in Spanish
Language and Culture
https://www.linkedin.com/in/kateshaw