Madeleine Roberts is a 2017 graduate from the College of Saint Benedict St. Joseph, Minnesota with a major in Communication and minor in English/Writing. She has marketing and social media experience from an internship at StoneArch Creative in Minneapolis and running her own fashion blog called Luluista Fashion Blog. She is proficient in various social media platforms and design programs.

1. Madeleine Roberts
18671 Bearpath Trail, Eden Prairie, MN 55347
(612) 968-2647 │maroberts@csbsju.edu
EDUCATION
College of Saint Benedict St. Joseph, MN May 2017
Major: Communication Minor: English/Writing GPA: 3.4
Related Courses: New Media Apps & Analysis, Writing in Business & Introduction to Media Writing
Study Abroad: Florence, Italy
RELATED EXPERIENCE
Marketing Intern May 2016-August 2016
StoneArch Creative, Minneapolis, MN
 Produced creative content and developed new social strategies for the Social Media Team
 Researched, illustrated and edited blog posts and press releases for the Content Team to publish on website
 Planned and coordinated annual Aquatennial Party for seventy employees and clients
 Promoted health initiatives to drive employee well-being as member of the Wellness Team
 Supported the Meeting Team at their largest client’s National Sales Meeting in Orlando
Group Member August 2015- December 2015
New Media Apps & Analysis Course
 Partnered with peers to create content for CSB/SJU’s social media platforms targeting prospective students
 Promoted newness across all platforms by building content calendar for the CSB/SJU Social Media Team
 Partnered with CSB/SJU’s Social Media Specialist to ensure content was in line with school’s marketing
strategies
Fashion Blogger September 2013-Present
Luluista Fashion Blog
 Founder and contributor of Luluista Fashion & Lifestyle Blog
 Collaborated with variety of retailers and brands, including Nordstrom, Francesca’s Boutique & Chinese Laundry,
to promote new products and grow customer base
 Build trust with followers and blogging community by providing honest reviews of products, retailers and brands
 Create diverse content for blog to appeal to the unique interests of Luluista followers
 Manage all Luluista social media platforms (Blog, Instagram and Snapchat accounts)
 Request and analyze feedback from followers to improve content and capitalize on areas of opportunity
TECHNOLOGY SKILLS
 Social Media: Facebook, Instagram, Twitter and Snapchat
 Computer: Adobe Photoshop, iMovie, WordPress
ADDITIONAL EXPERIENCE
Personal Care Assistant September 2016-Present
Independent Lifestyles, St. Joseph, MN
Swim Coach May 2014– Present
Edina Country Club, Edina, MN (seasonal)