Hannah Parrish is developing her personal brand and social media presence. She conducted a social media audit that found Facebook and Twitter to be the most useful platforms currently. Her six-month objectives are to increase her network and engagement on these platforms by posting helpful, relevant content and fostering conversation. She outlines strategies for paid, owned, and earned social media, and establishes key performance indicators and a response plan to measure her progress and deal with any issues that may arise.

1. Building My Personal Brand
HANNAH PARRISH

2. Table of Contents
1. Executive Summary
2. Social Media Audit
1. Social Media Assessment
3. Social Media Objectives
4. Online Brand and Persona Voice
5. Strategies and Tools
6. Social Media Roles and Responsibilities
7. Social Media Policy
8. Critical Response Plan
9. Measurement and Reporting Results

3. Executive Summary
My personal brand is currently under development. The priorities for
the next six months are to develop a consistent community and
network of followers and contributors.
Objectives:
• Post relevant and helpful information for my community
• Create a conversational atmosphere to allow my network to
develop ideas with others

4. Social Media Assessment
Social
Network
URL Follower
Count
Average
Weekly
Activity
Average
Engageme
nt Rate
Facebook https://www.facebook.com/
hrparrish/
60 10 60%
Twitter https://twitter.com/
_HannahParrish_
9 10 90%
LinkedIn https://www.linkedin.com/in/
hannah-parrish-673584112?
trk=nav_responsive_tab_profile_pi
c
5 10 50%
Website https://www.rebelmouse.com/
hannahparrish/
n/a 2 0%
Assessment Summary: As of right now, Facebook is the most useful tool for my
personal brand with twitter being a consistent second. As of right now, focusing on
Twitter and Facebook would be beneficial to my brand.

5. Social Media Objectives
Overall Business Goals:
• In six months, the goal is to increase network and community engagement by posting and
providing relevant and helpful content. It is also to curate conversation relevant to using
social media for small businesses/non-profits.
Social media objectives to support business goals:
• Increase social network and community by 15% and engagement by 10%
Increase followers to 120 on Facebook and 18 on Twitter.
Increase engagement to 70% on Facebook and 100% on Twitter
• Network with small businesses and non-profits to build community
• Most 50% more on Facebook and Twitter than currently posting
Post 20 posts per week on Facebook and Twitter
Create relevant and informational content

6. Social Media Objectives
• KPIs:
• Quantitativate:
• Number of unique visitors on Facebook and Twitter
• Number of posts per week
• Qualitative:
• Sentiment Analysis
• Key Supporting Messages:
• Build social media presence for small business/non-profit
• How to increase traffic using simple tips

7. Online Brand Persona and Voice
Words we describe our brand:
• Relational
• Kind
• Informational
• Helpful
• Trustworthy
To our customers we are:
• Helpful
• Engaging
• Friendly
• Solution-oriented

8. Strategies and Tools
Paid:
• Boost most popular post on Facebook
Owned:
• Post User curated post each weekend
Earned:
• Post giveaway opportunity to increase page traffic
Tools:
Accepted
• Hootsuite
• TweetDeck
Rejected- N/a
Existing subscriptions/licenses
• Adobe Creative Cloud

9. Social Media Roles and Responsibilities
Social Media Director:
Hannah Parrish
Hparrish7@ufl.edu
334-796-7729
Hannah is sole owner and creator of personal brand. Roles include
curating and encouraging content on social media.

10. Social Media Policy
All posts must be pre approved by Hannah Parrish. Healthy and
encouraging conversation is allowed on posts to cultivate ideas and
creativity within the community.
• Be polite.
• Be relevant.
• Be respectful.
• Be kind.
• If you can’t say something nice, don’t say anything at all.

11. Critical Respone Plan
Scenario: An inappropriate post is on Hannah Parrish’s Facebook or
Twitter from @_Hannah Parrish_
• Take screen shot.
• Delete post.
• Inform Hannah Parrish with a text and picture of screenshot.
• Evaluate the reach of tweet
• Develop response tweet

12. Measurement and Reporting Results
Social
Networks
URL Follower
Count
Average
Weekly Activity
Average
Engagement
Rate
Facebook www.facebook.com/
hrparrish/
n/a n/a n/a
Twitter www.twitter.com/
_HannahParrish_
n/a n/a n/a
LinkedIn https://www.linkedin.com/
in/hannah-
parrish-673584112?
trk=nav_responsive_tab_pr
ofile_pic
n/a n/a n/a
Website https://
www.rebelmouse.com/
hannahparrish/
n/a n/a n/a