Animesh Chandra Singh has over 10 years of experience in marketing roles. He is currently the AGM of Marketing at Team Taurus Realty & Infrastructure Pvt Ltd, where he is responsible for marketing, advertising, lead generation, and managing a budget of Rs. 7-8 lacs per month. Previously, he was the Branch Marketing Manager at Mahindra Holidays & Resorts India Ltd where he implemented various advertising and promotional activities and managed a team of 70 members. He has also worked at Agni Property and Reliance Mediaworks Ltd in marketing and sales roles. Animesh holds an MBA in Marketing and resides in Kolkata, India.

1. ANIMESH CHANDRA SINGH.
1/A, S.N CHATTERJEE ROAD KOLKATA
WEST BENGAL – 700038, INDIA
Mobile No - 09903296067
animesh106@yahoo.co.in
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
TEAM TAURUS REALTY & INFRASTRUCTURE PVT LTD.
April ’14 till date
AGM Marketing
Roles and Responsibilities
• Marketing of residential properties identifying and generating leads for sales by Planning and implementing
ATL, BTL and online marketing campaign month on month basis.
• Designing media communication like Newspaper , TV , Radio , Internet , OOH media , SMS campaign for lead
Generation and brand visibility.
• Handling marketing budget of 7-8 Lacs per month, team size 14 members.
• Planning and organizing sales promotion activities like canopy activities , RWA activities , sponsoring events
participation in exhibitions , door to door and shop to shop campaign , corporate events, club events, tie-ups
With car showrooms, schools, call centre’s and other respective activation to create awareness and generate
Lead for sales.
• Successfully took BTL initiative to penetrate markets like Durgapur , Asansol , Siliguri , berahampur , guwhati , shilling
Dimapur, jorhat, Agartollah etc
• Dealing with creative agencies for designing of communication such as newspaper Ads , leaflets brochures
E-mailers etc to maintain the brand standards & to interpret the right message
• Handling Lead management , sales funnel , SOQ wise funnel , SOQ wise lead effectiveness and various other
Reports on sales and marketing as required by the management time to time basis.
• Networking with prospective clients generating business from existing accounts and achieving profitability &
Increased sales growth.
MAHINDRA HOLIDAYS & RESORTS INDIA LTD.
Feb 2013 till April ‘14
Branch Marketing Manager
Roles and Responsibilities
• Implemented ATL and BTL activities for lead generation for the company and Channel Partners.
• Tie-ups with Malls, hyper market, Corporates, schools. car showrooms , call centre’s, Petrol Pumps
Financial institutions, RWA, restaurants, Road shows, Trade Fair, Insert activity, Joggers Park and many
More with an objective of lead generation, customer acquisition, and product display.
• Handled marketing budget of 8-9 Lacs per month, team size 70 members.
• Dealing with creative agencies for designing of communication such as leaflets brochures, e-mailers, SMS
Shorts to maintain the brand standards & to interpret the right message.

2. • Vendor management for various items Merchandise, Collaterals other innovative mediums. Also regular
review of the vendor panel so as to ensure right vendors who deliver the best quality & at the right price.
• Have worked in the market of entire west Bengal, Orissa, guwhati , shillong, dimapur, jorhat, kohima,
tejpur, Agartollah, Itanagar etc.
Achievement
• Awarded as Best Branch marketing manager for the year 13-14 on PAN INDIA.
• Brought down cost per sales (CPS) from 30K to 15K per unit.
• During my tenure Kolkata branch awarded as Best Branch on PAN INDIA.
AGNI PROPERTY / INDIA HOMES
April 2011 to Feb 2013
Asst Manager – Marketing
Roles and Responsibilities
• Marketing of Residential and commercial properties Identifying and generating leads for sales by
Planning and implementing ATL & BTL activities month on month basis.
• Handling branding activities involving Brand promotional , Media Planning , SMS campaign , Outdoor
& indoor branding, Corporate and financial Institution tie-ups for establishing brand and ensuring that
the brand reaches and retains the top of the mind position.
• Handled marketing budget of 4-5 Lacs per month, team size 7 members.
• Networking with prospective clients generating business from existing accounts and achieving profitability
& increased sales growth.
• Planning and organizing sales promotional activities among the right target audience like sponsoring
Events, participation in exhibition, conducting road shows, corporate events, club events, Residential
Complexes and other respective activation to create awareness and generate lead for sales.
Achievement
Successfully conducted 80 plus BLT activities.
Successfully done alliance with big and medium size Corporates like ITC, Durgapur steel plant, AIRTEL, IT
Companies Like TCS, WIPRO, IBM and others.
Done joint marketing activities with Public and private sectors banks like State Bank of India, Union Bank
Of India, ICICI Bank, HDFC Bank, Kotak Mahindra Bank etc.
RELIANCE MEDIAWORKS LTD.
Sept 2007 to April 2011.
Corporate Manager – Marketing.
Key Responsibilities
• Accountable for Profit & Loss of the Regional Office & Branch Office of Orissa.
• Marketing and gerating leads for sales by Planning and implementing ATL & BTL activities month on month basis.

3. • Responsible for sales of entire range of products in west Bengal and Orissa.
• Analyze and developing strategic option which includes analysis of Sales stock management and competitor activity.
• Ensured timely service delivery as well as collections from the clients within the stipulated credit period while
Managing the distribution system of the company and maintaining smooth operations across the units.
• Provide management reports for acceptability of the products, scope for improvement.
• Follow up of account receivables, collection of outstanding as per targets, market feed back through
Weekly and monthly reports.
PRASAD PRODUCTION PVT LTD.
Jan 2003 - Sept 2007.
Sr Executive.
Key Responsibilities
• Accountable for Profit & Loss of the Kolkata branch office .
• Deliver sales and profitability targets on a monthly quarterly and annual basis.
• Guided, directed and controlled personnel’s for achieving the desired sales targets.
• Acquiring new client & taking care of the after sales service.
• Identifying prospective clients & generating business from the existing clientele in order to achieve
Business targets.
EDUCATIONAL CREDENIALS
B. Com (H) Calcutta University.
MBA Specialization in Marketing.
Google Ad- words from NIIT
Digital Marketing from Digital Vidhya (undergoing)
Address: S/O- Mr. Anand Singh.
1/A, S. N Chatterjee Road
Kolkata 700038, West Bengal,
India
Land Mark – Ajanta Cinema ( Behela )
Contact : + 91 9903296067 / Resi - +91 9831106189
Email : animesh106@yahoo.co.in

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ANIMESH CHANDRA SINGH
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