This document contains a portfolio evaluation that covers several topics: 1. It asks questions about how the media product uses or challenges conventions of real products and how it represents social groups. 2. It inquires about what type of media institution might distribute the product and who the target audience would be. 3. It contains questions about the audience's preferences regarding magazine contents, types of articles, and music genres. 4. It asks how the audience was attracted and addressed, and what technologies were learned through constructing the product.

1. Foundation Portfolio Evaluation
Heidi O’Connor

2. In what ways does your media product use, develop or challenge forms and
conventions of real media products?

3. House Style

4. Masthead
Date and Price
Clear portfolio
image
Cover lines
Main cover
story
Barcode

5. Masthead
Main Artist
Formal Layout
Main list: page
numbers and
titles
Secondary
Image

6. Masthead
Quote from
text
Page Number
No direct
address

7. How does your media product
represent particular social groups?
Indie Rock Males and Teenagers and
Females Young Adults

8. What kind of media institution might
distribute your media product and why?

9. Who would be the audience for your media product?
What attracts you to buy
a magazine?
The cover star
The headlines
Free Gifts
The Price

10. What do you prefer your contents page
consists of?
One large image
Formal layout
Small images around the
page
Scattered Layout

11. Casual
Informal
Friendly
What type of article would you be most
interested in?
An Interview
Gossip
Reviews
Informative
Other

12. What Genre of music would you
prefer to read about?
Indie
Rock
R&B
Blues
Country

13. How did you attract/address your audience?
Red and black Alex Turner Indie/rock bands
Band Of Horses colours and artist
Festival Info

14. Direct
Address

16. What have you learnt about technologies from the process of
constructing this product?
Shutter Speed ISO Settings
F - Stop
Lighting
Compression
Aperture
Tripod
Focus

17. Crop
Black and White
Quick Selection
Brightness/Contrast
Photo Filler
Sharpen
Levels
Polygonal lasso Tool

19. Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?