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Analysing Cellar Door Survey
          Results
What were your first impressions upon seeing 'Cellar
                             Door'?
                                                                       Half of the people who took part in
                                                                       my survey said that they loved my
                           0%                                          magazine upon first seeing it, and
                           0%
                           0%
                                                                       the other half said that they liked it.
                                                         Loved it
                                                                       No one said that they disliked or
                                                   48%
                                                         Like it
                                                         It was OK
                                                                       hated it. This shows that visually,
52%                                                      Disliked it   my magazine is effective in
                                                         Hated it
                                                                       appealing to the target audience.


                                                                           What genre of music do you think 'Cellar Door' is aiming
                                                                                                    for?



                                                                                                    0%

 73% of the people who took my survey                                                               0%
                                                                                                         7%
 answered correctly that the magazine                                                                                     20%
 is going for an indie genre. 20% said                                                                                                Pop
                                                                                                                                      Rock
 rock, and 7% said pop, this is still good                                                                                            Indie
                                                                                                                                      R&B
 because both of these genres overlap                                                                                                 Dance

 in indie music.                                                          73%
What would you say was the age group of 'Cellar Door's
                     target audience?

                                                                    93% of people who took my survey
                                                                    guessed correctly that the target age
                         0%                                         group was 16-20 years old. The other 7%
                  7%
                         0%
                                                                    guessed 20-30 years, probably because
                                                        12-16 yrs
                                                        16-20 yrs   the magazine looks quite mature.
                                                        20-30 yrs
                                                        30-40 yrs

                            93%




                                                                            Which social group do you think 'Cellar Door' is aimed
                                                                                                    at?



When asked which social group ‘Cellar                                                         0%

Door’ was aimed at, 3 were picked                                                             0%
                                                                                              0%
pretty much evenly, indie, students, and                              38%                                        37%
                                                                                                                         Emo/Goth
                                                                                                                         Indie
gig/festivals goers. This shows that my                                                                                  Gig/Festival Goers
                                                                                                                         Students
magazine was clear about who it was                                                                                      Clubbers

trying to appeal to because all 3 of                                                      25%
                                                                                                                         Pre-Teens


these groups were in my target
audience.
Do you think the colour scheme of 'Cellar Door' is
                        effective?
                                                                      When asked if they thought the colour
                                                                      scheme of ‘Cellar Door’ was effective,
                                                                      93% answered ‘Yes’. Only 7% voted
            7%   0%
                                              Yes, the complicated
                                                                      ‘Partially’ and no one voted ‘No’, this
                                              eachother well
                                              Partially
                                                                      shows that my magazine has an
                                                                      appealing colour scheme.
                                              No, they looked awful
                                              together
                      93%




                                                                            Can you tell that my front cover, contents page, and
                                                                             double page spread are from the same magazine?


89% of people who took the survey
could tell that the different pages were
from the same magazine. This shows                                              11%     0%
that ‘Cellar Door’ was effective in
                                                                                                                   Yes, they link well

                                                                                                                   Sort of, there are things
having a consistent house theme.                                                                                   which don't quite fit
                                                                                                                   No, none of them relate to
However one person said that my front                                                         89%                  eachother

cover looked more ‘rock’ that the rest of
the magazine because of the darker
use of colour.
Do you think that 'Cellar Door' could be sold in shops?




                                                                       100% of people said that ‘Cellar Door’
                  0%                                                   could be sold in a shop – this shows
                                           Yes, it wouldn't look out
                  0%
                                           of place on a shelf         that people think my magazine looks
                                           Maybe, after some editing
                                                                       professional and worth reading.
                                           No, it does not look
               100%                        professional




                                                                          Do you think that 'Cellar Door' breaks any of the normal
                                                                                      music magazine conventions?




When asked if my magazine differs
from normal music magazines, 67%                                           33%
said ‘Yes’, and 33% said ‘No’ – those
                                                                                                                                     No
that said no commented also on how                                                                                                   Yes

the double page spread has a unique                                                                                   67%

layout differing to most other
magazines.
ADDITIONAL COMMENTS ON MAGAZINE

‘On first glance it looks much like your standard magazine, picture of
the main act, reviews etc. However I believe the style and layout give
the magazine a very arty feel, its tasteful and smart.’



 ‘The layout is more stylized than most conventional magazines.’


‘It looks like a really professional piece of work. Very impressed!’



‘Interesting photography. The contents page has a really cool
layout, which is pretty different to most magazines I've seen before.’

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Analysing Cellar Door Survey Results

  • 1. Analysing Cellar Door Survey Results
  • 2. What were your first impressions upon seeing 'Cellar Door'? Half of the people who took part in my survey said that they loved my 0% magazine upon first seeing it, and 0% 0% the other half said that they liked it. Loved it No one said that they disliked or 48% Like it It was OK hated it. This shows that visually, 52% Disliked it my magazine is effective in Hated it appealing to the target audience. What genre of music do you think 'Cellar Door' is aiming for? 0% 73% of the people who took my survey 0% 7% answered correctly that the magazine 20% is going for an indie genre. 20% said Pop Rock rock, and 7% said pop, this is still good Indie R&B because both of these genres overlap Dance in indie music. 73%
  • 3. What would you say was the age group of 'Cellar Door's target audience? 93% of people who took my survey guessed correctly that the target age 0% group was 16-20 years old. The other 7% 7% 0% guessed 20-30 years, probably because 12-16 yrs 16-20 yrs the magazine looks quite mature. 20-30 yrs 30-40 yrs 93% Which social group do you think 'Cellar Door' is aimed at? When asked which social group ‘Cellar 0% Door’ was aimed at, 3 were picked 0% 0% pretty much evenly, indie, students, and 38% 37% Emo/Goth Indie gig/festivals goers. This shows that my Gig/Festival Goers Students magazine was clear about who it was Clubbers trying to appeal to because all 3 of 25% Pre-Teens these groups were in my target audience.
  • 4. Do you think the colour scheme of 'Cellar Door' is effective? When asked if they thought the colour scheme of ‘Cellar Door’ was effective, 93% answered ‘Yes’. Only 7% voted 7% 0% Yes, the complicated ‘Partially’ and no one voted ‘No’, this eachother well Partially shows that my magazine has an appealing colour scheme. No, they looked awful together 93% Can you tell that my front cover, contents page, and double page spread are from the same magazine? 89% of people who took the survey could tell that the different pages were from the same magazine. This shows 11% 0% that ‘Cellar Door’ was effective in Yes, they link well Sort of, there are things having a consistent house theme. which don't quite fit No, none of them relate to However one person said that my front 89% eachother cover looked more ‘rock’ that the rest of the magazine because of the darker use of colour.
  • 5. Do you think that 'Cellar Door' could be sold in shops? 100% of people said that ‘Cellar Door’ 0% could be sold in a shop – this shows Yes, it wouldn't look out 0% of place on a shelf that people think my magazine looks Maybe, after some editing professional and worth reading. No, it does not look 100% professional Do you think that 'Cellar Door' breaks any of the normal music magazine conventions? When asked if my magazine differs from normal music magazines, 67% 33% said ‘Yes’, and 33% said ‘No’ – those No that said no commented also on how Yes the double page spread has a unique 67% layout differing to most other magazines.
  • 6. ADDITIONAL COMMENTS ON MAGAZINE ‘On first glance it looks much like your standard magazine, picture of the main act, reviews etc. However I believe the style and layout give the magazine a very arty feel, its tasteful and smart.’ ‘The layout is more stylized than most conventional magazines.’ ‘It looks like a really professional piece of work. Very impressed!’ ‘Interesting photography. The contents page has a really cool layout, which is pretty different to most magazines I've seen before.’