an overview of the state of mobile web, challenges and the trends

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// mobile web everywhere

2. “
But those who ignore the drumbeat for
mobile do so at considerable risk: No
presence on mobile devices in 2009 or 2010 is
equivalent to no Web site circa 1999 or 2000.
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Julie A. Ask, Charles S. Golvin, Michelle de Lussanet, Laura Wiramihardja,
”
Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
Forrester Research
April 16, 2009

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There are 4.6 billion cell phone subscribers
The global mobile market went past 4.6 billion in 2009 and is
likely to cross the 5 billion mark in 2010. The global mobile
subscriptions now represent over 68% of human population
on planet earth.
Source: chetansharma.com

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In 2009, for the first time ever mobile
was used more to access data than to
make calls. { }
Source: Chetan Sharma, via Moconews.com

5. The Apple effect?
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iPhone launch was the catalyst for the growth of mobile web
Following the iPhone’s launch in the U.S. on June 29th, 2007, Apple took the top share of page
views in July – an astounding market entry clearly demonstrating the demand for devices that
make it painless to surf the web wirelessly.
Source: Quancast mobile web trends, Jan 2010

6. From there on users are flocking to browse the web on mobile
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Source: iCrossing, Feb 2010

7. On various screen resolution
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240 x 320 is the overall dominant
screen size
The difference between the smallest
(128 x 128) and the largest (800 x 480)
is now a factor of 23. That means the
largest screen is 23 times bigger than
the smallest one
Source: sender11.typepad.com & mobiforge.com

8. Spending time on different activities QuickTime™ and a
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Source: Critical Mass, Nielson Mobile, 2008

9. and these are their QuickTime™ and a
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popular hang outs
Top mobile web properties by unique visitors
Source: comScore, December 2009

10. but most of them are still QuickTime™ and a
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groping for an engaging
user experience
Source: Gomez Inc, September 2009

11. and are willing to give QuickTime™ and a
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it more than a chance
Source: Gomez Inc, September 2009

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// where is mobile web headed

13. 2010
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In 2010 nearly 1.3 billion mobile phones
will ship globally, and 250 million of
them will be smartphones.
Frost & Sullivan analyst Gerry Purdy predicts that in the U.S.,
where smartphone growth is robust, virtually all phones sold
will be smartphones within five years.
Source: Juniper Research

14. 2011
Touch web will scale up to one million QuickTime™ and a
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sites
By the end of 2010, the forecast is that the mobile Flick Press & Tap
touch web will grow to more than 500,00 sites, and
to one million sites by the end of 2011.
Taptu, the mobile search engine scans nearly 120
millions domains, using a cluster of 750 servers and
downloading 750 tetra byte of data to identify Spread Double Tap
whether or not a website is a mobile one made for
touchscreens.
Source: Taptu & lukew.com

15. 2012
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ahead of Black Berry & iPhone - and will
be 18% of all smartphones sold globally in
2012, representing about 94 million users
out of 525 million
Symbian OS used on Nokia mobile with of 196.5 million sold,
37.4% share will lead the pack
Source; Gartner, October 2009

16. 2013 mobile phones will overtake PCs
as the most common Web access device worldwide
Worldwide Smartphone sales to end user by OS in 1Q10 (thousands
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of units)
24,069 44.3 17,825.3 48.8
Symbian
10,552.6 19.4 7,533.6 20.6
Research in Motion
8,359.7 15.4 3,848.1 10.5
iPhone OS
5214.7 9.6 575.3 1.6
Android
3706.0 6.8 3,738.7 10.2
MS Windows Mobile
1993.9 3.7 2540.5 7.0
Linus
404.8 0.7 445.9 1.2
Other OS
44,301.4 100.0 36,507.5 100.0
Overall, smartphone sales increased 48.7% year-over year to 54.3 million units, accounting for 17.3%
of all handset sales, up from 13.6% in Q1 2009
Source; Gartner, January 2010

17. 2014
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Location-based local search and
information services are
estimated to be used by nearly 1.5
billion mobile users
Total revenues from all mobile location-based
services are expected to reach $12.7 billion by 2014
Source: Juniper Research

18. 2015
The mobile data traffic footprint of a QuickTime™ and a
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single mobile subscriber in 2015 could very
conceivably be 450 times what it was 10
years earlier in 2005. And along with
internet browsing; Mobile TV, a light
version of video conferencing, simple
games and multimedia, MMS, SMS, and
email are all set to become a part of the
consumer life.
It is estimated Western Europe and APAC
will account for over 60% of global mobile
data traffic.
Source: Global Mobile Data Traffic Forecast Update, Cisco 2009

19. Mobile experience eco-system is
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expanding
• mobile phone payment platforms
• ID recognition
• location based search & applications
• Image based search camera
• Augmented Reality
• And mobile website have
click-to-call or click-to-SMS link
Graphic: flickr.com/photos/mobigates/1371048026/

20. Above all mobile is fast evolving as the QuickTime™ and a
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most social of all gadgets?

21. “
Social media is a natural sweet spot for
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mobile since mobile devices are at the
center of how people communicate with
their circle of friends, whether by phone,
text, email, or, increasingly, accessing
social networking sites via a mobile
browser.
” comScore, March 2010
Graphic: mehtainc.com/blog

22. Camera
Always on
ID identification Voice
Bluetooth
Mobile, interactive & Social
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Conversation
social experience GPS
al
Email
on-the-go
Data MMS / SMS
Personal
Convenient
Emotional
(Small & mobile)
equity
(Frequently used &
Personal personalized)
contacts

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A whopping 30.8 percent of
smartphone users accessed social
networking sites via their mobile
browser in January 2010
By comparison, just 6.8 percent of feature phone users
accessed social networking sites on their mobile phones
Source: comScore, March 2010

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Adoption of social media via
mobile seems to be outpacing the
adoption of more traditional media
on mobile
Access to Facebook via mobile browser grew 112
percent in the past year, while Twitter experienced a
347-percent jump. MySpace attracted 11.4 million users,
approximately half that of Facebook, in January 2010.
Source: comScore, March 2010; logos from scrapetv.com, memberclicks.com

25. QuickTime™ and a
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As the screen gets bigger, the processor
becomes faster business need to find its place
on the mobile web

26. QuickTime™ and a
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Nazim Iqbal
UX architect, mobile & social media enthusiast
ACD - SapientNitro
Twitter@nazim_iqbal
Linkedin: http://in.linkedin.com/pub/nazim-iqbal
Blog: semanticsandvisuals.com
Email: nazim.iqbal@gmail.com