Google search tips for MEJO's Crash Campaign 2018. Learn cool tips to help save time & find more stuff.

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GOOGLING FOR CAMPAIGNS
AUGUST 2018
Stephanie Brown &
Julie Fieldsteel
UNC’s Park Library
UNCParkLib .
919.843.1842
GOOGLING FOR CAMPAIGNS
FALL 2018

2. More about Google
1. How to Search on Google
bit.ly/howtosearchgoogle
2. Refine web searches
bit.ly/refinewebsearches
3. Filter your search results
bit.ly/filtersearchresults
4. Advanced Search
bit.ly/advancedsearchongoogle
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3. Use Words, not Sentences
How does media representation help LGBTQ youth?
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How does media representation help LGBTQ youth?
Better search: LGBTQ media representation youth

4. Use Quotes for Phrases
north carolina
“north carolina”
piedmont health
“piedmont health”
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1 billion results
321 million results
19 million results
52,000 results

5. Use More Words
• AND: Increase relevance & decrease number of results
• “fox sports university” AND “north carolina”
• “piedmont health” AND clinic
• OR: Get more results (type OR or the pipe key: | )
• “north carolina pipeline” OR “atlantic coast pipeline”
• “chapel hill” | carrboro | burlington | “siler city”
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6. Search Specific Sites
• Find YOUR terms on websites you specify
• site:piedmonthealth.org “breast cancer”
• site:unc.edu “course description”
• site:foxsportsuniversity.com basketball
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7. Use FileType
• Find data or reports
• filetype:pdf "north carolina" pipeline
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8. Limit Results by Date
• Find pages updated within X time
• Click on “Search tools”
• Click on “Any time”
• Select date options
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9. Require Words
• “Verbatim” searches for ONLY the words you typed
• Click on “Search tools”
• Click on “All results”
• Select “Verbatim”
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10. Advanced
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http://www.google.com/advanced_search

11. Statista
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Tips for Evaluating Sites
• The Site
• How recent is the information? How do you know?
• What’s on the “About Us” page?
• What do you learn from a Google search about the site?
• The Author or Publisher
• Is there an author? If not, who’s the publisher?
• Do you think they know what they’re talking about? Why?
• Are there external sources?
• What are they? Are they credible?
• Advertising / Sponsors & Comments
• Are there any advertisements or sponsors?
• Are there any comments?
• Are the comments or advertising biased?