This document provides potential research topics for students in Accountancy, Business, and Management (ABM). It lists the major subjects in ABM and gives definitions and examples of research areas for management, marketing, economics, business ethics, and social responsibility. Some suggested topics include case studies of how companies implement management practices, comparative analyses of marketing approaches between businesses, analyses of economic issues or opportunities, and examinations of ethical issues or social enterprises. The document aims to guide ABM students in selecting research topics within their fields of study.

1. RESEARCH TOPICS FOR
ABM STUDENTS

2. What are the research topics
usually in Accountancy Business
and Management?

3. Major Subjects:
 Accountancy Business and Management-1
 Organization and Management
 Business Mathematics
 Principles of Marketing
 Fundamentals of Accounting
 Business and Management-II
 Business Finance
 Applied Economics
 Business Ethics and Social Resonsibility

4. MANAGEMENT TOPICS
Management
-is the administration of an
organization, whether it is a business, a
non-profit organization, or a government
body. It is the art and science of managing
resources.(Wikipedia)
-defined as all the activities and tasks
undertaken for archiving goals by
continuous activities like; planning,
organizing, leading and controlling.

5. TOPICS/AREA
 Focus on the different or overall management
aspects of the of the company
 You can also focus on the specific aspects of
management (organizing, planning)
 Have a case study on how a company runs its
business
 You can also explore on the management processes
of the business
 If your research is on qualitative side, you may
focus on the success story of the business, managers
and the employees.

6. MARKETING TOPICS
Marketing
-is the process of intentionally stimulating demand for
and purchases of goods and services; potentially including
selection of a target audience; selection of certain
attributes or themes to emphasize in advertising;
operation of advertising campaigns; attendance at trade
shows and public events; design of products
and packaging to be more attractive to buyers; selection
of the terms of sale, such as price, discounts, warranty,
and return policy; product placement in media or with
people believed to influence the buying habits of others;
agreements with retailers, wholesale distributors, or
resellers; and attempts to create awareness of, loyalty to,
and positive feelings about a brand.

7. TOPICS/AREA
 Marketing Principles
 Goals
 Traditional and Contemporary
Approaches to Marketing

8. TOPICS/AREA
 Look on how a business establishment market its
products or services
 You can also have a comparative study between two
businesses
 You may also explore on customer relation and customer
service
 You may also focus on the topics like importance of
information, market characteristics affecting consumer
behavior, and the basis of market segmentation
 Another area to be explored is the essence of new
product development

9. ECONOMICS TOPICS
Economics
-is a social science concerned with the
production, distribution, and consumption of
goods and services.
-It studies how individuals, businesses,
governments, and nations make choices about
how to allocate resources. Economics focuses
on the actions of human beings, based on
assumptions that humans act with rational
behavior seeking the most optimal level of
benefit or utility.

10. TOPICS/AREA
 Look into the economic issues, situations or problems of
the society
 Look on how a particular business addresses the economic
problem experienced
 You may also focus on the investment strategies of the
people
 Focus also on the identification of the business
opportunities
 Go into the Law of supply and demand
 Focus also on the following sectors like consumers,
suppliers, investors, government and others.

11. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
TOPICS
Ethics
-Ethics or moral philosophy is a branch of
philosophy that "involves systematizing, defending,
and recommending concepts of right and wrong
behavior". The field of ethics, along with aesthetics,
concerns matters of value; these fields comprise the
branch of philosophy called axiology.
Social Responsibility
-an ethical framework and suggests that an
individual has an obligation to work and cooperate
with other individuals and organizations for the benefit
of the community that will inherit the world said
individual leaves behind.

12. TOPIC/AREA
 Explore on the common practices of the
organization
 Focus on the impact of belief systems
 You can also go on the Filipino Value systems
 Focus on the responsibility and accountability of
the entrepreneurs
 Look on the major ethical issues in
entrepreneurship
 Focus on the social enterprise