This document outlines the differences between freelancers and entrepreneurs, emphasizing that freelancers focus on delivering tasks for multiple clients while entrepreneurs aim to build long-term businesses. It details essential components for creating a business plan, including marketing strategy, financial projections, and the importance of understanding business law. Additionally, it highlights the significance of having a marketing plan and effective operations management, along with strategies for successful communication within a business context.

1. Freelancer to Entrepreneur

2. Ground Rules of Learning Session

3. Ground Rules of Learning Session
 Be punctual No phones will be allowed in the
learning room
Allow others to speak do not
interrupt

4. Ground Rules of Learning Session
One speaker at a time Limit side conversation

5. Ground Rules of Learning Session
Be respectful to others views and opinion
Encourage everyone to contribution

6. Do not make derogatory remarks
Every one participate no one dominate

7. Ground rules of Learning Session
Listen to understand
All ideas are valid
No question is

8. Ground rules of Learning Session
Seek common ground and understanding (not problems
and conflict)
Respect confidentiality of conversation

9. A Freelancer:
• A freelancer is someone who performs tasks, usually for multiple employers over
the course of a year. A freelancer is somewhat like a free agent in professional
sports - he or she essentially sell their services to the highest bidder - except that
they usually work for more than one employer.
• Freelancers may work part-time or full-time. Because they are not considered
employers, freelancers are allowed to work for other employers and are usually
permitted to perform tasks in their own way, so long as the work gets done to the
client's specifications.

10. An Entrepreneur
 An entrepreneur is a person who develops a new idea and takes the risk of setting
up an enterprise to produce a product or service which satisfies customer needs.
All entrepreneurs are business persons, but not all business persons are
entrepreneurs.

11. Freelancer to Entrepreneur
 Freelancing is the single easiest way to start a new business. A freelancer who
creates a new thought new idea to made a big industry with freelancing field we
can call them freelancer entrepreneur.
 There is a difference between being a freelancer and being an entrepreneur.
Freelancers just focus on delivering work and getting paid for it whether it is
per hour or per project. On the other hand, entrepreneurs are more focused on
building long-term businesses that work. They earn money while they are sleeping.
In return they accept risks involved and have to be open to new challenges.

14. A business plan is a written description of your business's future, a document that tells
what you plan to do and how you plan to do it. If you jot down a paragraph on the back
of an envelope describing your business strategy, you've written a plan, or at least the
germ of a plan.
Business plans are inherently strategic. You start here, today, with certain resources
and abilities. You want to get to a there, a point in the future (usually three to five
years out) at which time your business will have a different set of resources and
abilities as well as greater profitability and increased assets. Your plan shows how you
will get from here to there.

15.  ORGANIZATION VISION, MISSION& VALUES
 MARKETING VISION & MISSION
 SITUATION ANALYSIS
 ORGANIZATION& MARKETING OBJECTIVES
 STRATEGY
 TACTICS
 ACTIVITY PLAN
 CONTROL AND EVALUATION

16. ORGANIZATION
 This section should set your organization's destination and tone. Taking time to write
this will help you focus on how your plan is going to get you there.
VISION
 Simply Digital Marketing example: Delivering up to date information on all things Digital
Marketing; we have thousands of visitors each month and support academics and
professional achieve their Digital Marketing goals.
MISSION
 Simply Digital Marketing example: To deliver up to date and interesting content on
Digital Marketing, supporting academics and professional to succeed in this
progressive profession. To practice what we preach and have a strong digital presence;
being found, clear and memorable.

17. People Brand
Positive Trustworthy
Professional Reliable
Pioneering Progressive
Values

18. MARKETING VISION & MISSION
VISION
 Simply Digital Marketing example: We are a fully functional Marketing department
delivering a strong brand, message and presence. Our Marketing team has all the
skills required to generate hundreds of quality leads each year through thoughtful
Marketing strategies in SEM, Social Media, Website optimization and Advertising.
MISSION
 Simply Digital Marketing example: To support Simply Digital Marketing and ensure
a strong digital presence through SEO, Social Media and Display Advertising.
Raise brand awareness and be recognised as a leading resource for academics
and professionals.

19. SITUATION ANALYSIS
 Your current situation will be driven from the analysis in your audit. The following sections are
suggestions on what to include, but you only need to include the analysis which will become the
foundation of your plan. It’s important to review all of your internal and external environments to
highlight where you need to focus in order to improve your competitive situation.
 LEARNING FROM LAST YEAR
 EXTERNAL ENVIRONMENTAL ANALYSIS
 MARKET OVERVIEW
 CURRENT TARGET MARKETS
 CURRENT AUDIENCES
 CUSTOMER TOUCH POINTS
 COMPETITION
 INTERNAL ENVIRONMENTAL ANALYSIS
 INTERNAL RELATIONSHIPS

20. General SWOT Analysis
 SWOT Analysis is a great way of highlighting what you’re good at and what you
need to invest time and resources into.
 Strengths
 E.g. Strong and clear website
 Weaknesses
 E.g. Weak organic presence
 Opportunities
 E.g. Build a strong Digital Marketing brand
 Threats
 E.g. Large number of free resources already available

21. STRATEGY
 What is your marketing strategy going to be? How are you going to achieve your
objectives? It can be useful to take each objective and outline what you will do at a high
level to achieve it within the term. This section can have as much detail as you need,
but you can fully break your strategy down in the tactics and actions section.
 There are so many possibilities it’s worth keeping this as an open section, but
here are some pointers to get you thinking:
 Raise brand awareness
 Increase internal communication
 Develop a distribution channel
 Develop a new product
 Go global

22. TACTICS
• The finer details of your strategy should go in here – this could include breaking
down each strategic line above, for example raising brand awareness through
online, TV and Radio advertising.
RESOURCES
 Detailing the resources you require to deliver your plan will help you identify areas
for internal or external recruitment. You can detail each resource here and the role
they will play in delivering your plan.
BUDGET
 Once you understand the tactical elements of your plan you can put together the
budget you require to deliver it.

23. ACTIVITY PLAN
 This is where you can really break your plan down into clear actions. If you’re
experienced in project management you may choose to create a full project plan,
which could include Gantt charts, network charts etc. – however there are other
options such as the ones shown below:
 MARKETING MIX
 CAMPAIGNS
 DISPLAY ADVERTISING
 SOCIAL MEDIA
 EMAIL MARKETING
 OTHER ACTIVATES

24. CONTROL AND EVALUATION
 It’s important that you track and evaluate your plan, objectives and strategies. This
will be particularly important for justifying marketing budget in the future.

26. What Is Law?
 The system of rules that a particular country or community recognizes as
regulating the actions of its members and may enforce by the imposition of
penalties.
 a statement of fact, deduced from observation, to the effect that a particular natural
or scientific phenomenon always occurs if certain conditions are present.

27. What Is Business Law
 Business law, also known as Commercial law, is the body of law that applies to
the rights, relations, and conduct of persons and businesses engaged in
commerce, merchandising, trade, and sales.
 Broadly speaking, business law refers to the laws that apply to business entities,
such as partnerships and corporations.

28. Why is Business Law So Important?
The power to keep business functioning in a fair manner is what makes business law so
important.
It is essential to know about business law before starting a business, as it will help you
operate your business without the hindrances of ignorance
• Business structure laws: There are different laws for different business entities. Be
certain you learn about the business laws that govern the kind of business entity that
you choose to start
 Zoning Laws: It is essential to know about zoning laws, as certain zones are restricted
in certain areas. It deals with the kind or type of business allowed in certain areas, how
the land surrounding a business is used, signboards, advertisements, and parking.
 Licensing Laws: In order to operate a business certain licenses are required and there
are some important business laws you need to know. If a business operates without
these licenses, it is illegal and the business may be dissolved or forced to close.

29. Why is Business Law So Important?
 Trademark and Patent Law: These are laws that deal with ownership; Intellectual
property rights, and inventions. They are necessary to protect the business.
 Employment Laws: These are laws regarding the hiring and firing of employees, their
rights, compensation, safety, work place discrimination, child labor laws, overtime pay
structure, disability laws and unemployment laws.
 Tax Laws : This section deals with filing of tax returns and depends on the kind of
business entity and the state the business operates in, sales tax . These include
franchise tax, income tax and other state and federal tax requirements of a business.
These are very important business laws you need to know before starting a business.
Beware Of LawsThe list above contains basic business laws you need to know before
starting a company. It is necessary to take precautions that you are not violating any
law by operating your business.

30.  The financial plan section is the section that determines whether or not your
business idea is viable, and is a key component in determining whether or not your
plan is going to be able to attract any investment in your business idea.
Basically, the financial plan section consists of three financial statements:
 The income statement
 Cash flow projection
 The balance sheet and a brief explanation/analysis

31.  Creating financial projections for your startup is both an art and a science.
Although investors want to see cold, hard numbers, it is tough to predict your
financial performance three years down the road, especially if you are still raising
seed money. Regardless, a short- and medium-term financial projection is a
required part of your business plan if you want serious investors’ attention. Here
are some tips for crafting solid financial projections.

32. Get Comfortable with Spreadsheets
 Spreadsheet software is the starting point for all financial projections. Microsoft
Excel is the most common, and chances are you already have it on your computer;
there are also special software packages you can buy to help with financial
projections. Spreadsheets offer flexibility, allowing you to quickly change
assumptions or weigh alternate scenarios.

33. Go Beyond the Income Statement
 The income statement is a standard measuring tool used to convey your projected
revenues and expenses. A good financial projection also will include a projected
balance sheet, which shows the breakdown of assets, liabilities and owner’s
equity. In addition, it will include a cash flow projection, which reveals the actual
movement of cash through your company in a given period. Your financial
projections should include estimates of how much money you plan to borrow and
interest repayments on those loans

34. Provide Short-Term and Medium-Term
Projections
You should be able to offer investors:
 A short-term projection of the first year, broken down by month
 A three-year projection, broken down by year
 A five-year projection. Don’t include this one in the business plan, since the further
into the future you project, the harder it is to predict; however, have it available in
case an investor asks for it.

35. Account for Startup Fees
 Fees related to licenses, permits and equipment should be included in the short-
term projections. Also keep in mind the difference between fixed and variable
costs; differentiate where appropriate. Variable costs usually will be included under
the category of “cost of goods sold.”
 Offer Two Scenarios ONLY
 Investors will want to see a best-case and worst-case scenario, but don’t inundate
your business plan with myriad “medium-case” scenarios. It will likely just cause
confusion.

36. Make Your Assumptions Reasonable
and Clear
 As mentioned before, financial forecasting is as much art as it is science: You’ll
have to assume certain things, such as your revenue growth, how your raw
material and administrative costs will grow, and how effective you’ll be at collecting
on accounts receivable. It’s best to be realistic in your projections as you try to
recruit investors. If your industry is going through a contraction period and you’re
projecting revenue growth of 20 percent a month, red flags will begin to pop up.

38. What is marketing?
"Marketing is the management process responsible for identifying, anticipating
and satisfying customer requirements profitably.“
This means the ideas, the brand, how you communicate, the design, print process,
measuring effectiveness, market research and the psychology of consumer
behavior all count as part of the bigger picture of ‘marketing’.
 Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large. (American Marketing Association)

39. Marketing Plan
A marketing plan is an essential marketing tool for every small business.
Marketing takes time, money, and lots of preparation. One of the best ways to prepare
yourself is to develop a solid marketing plan. A strong marketing plan will ensure
you’re not only sticking to your schedule, but that you’re spending your marketing
funds wisely and appropriately.
A marketing plan includes everything from understanding your target market and your
competitive position in that market..

40. Why Marketing Plan?
 A Marketing Plan is essential for every business operation and for efficient and
effective marketing of any product or service. This is true of a brand new business,
or even for marketing a product, service or product line within an established
company.
 Seeking success for any project without the use of a Marketing Plan is like trying to
navigate a ship in bad weather, through stormy waters, while under torpedo attack,
and with neither a compass nor a clear idea of where you are going. Ok, may be
I've gone a little over the top but I hope you get the importance of having a Plan.

41. Lets see some of question!
 Marketing Strategy: How will your marketing plan support your business goals?
 Mission Statement: What are you trying to accomplish, and why?
 Target Market: Who are you trying to reach with your marketing activities?
 Competitive Analysis: Who are you up against, and where do you rank?
 Unique Selling Proposition: What makes your business unique?
 Pricing Strategy: What will you charge, and why?
 Promotional Plan: How will you reach your target market?
 Marketing Budget: How much money will you spend, and on what?
 Action List: What tasks do you need to complete to reach your marketing goals?
 Metrics: How are you implementing, and where can you improve?
Once you have completed each step, you will have a marketing plan that you are ready to use as a
blueprint for your marketing activities in your small business.

43. Operation Management
 Operations Management is important, exciting, challenging, and everywhere your
look! Important, because it’s concerned with creating all of the products and
services upon which we depend. Exciting, because it’s at the Centre of so many of
the changes affecting the world of business. Challenging, because the solutions
that we find need to work globally and responsibly within society and the
environment. And everywhere, because every service and product that you use –
the cereal you eat at breakfast, the chair you sit on, and the radio station you listen
to while you eat – is the result of an operation or process. Our aim in writing
Operations Management is to give you a comprehensive understanding of the
issues and techniques of operations management, and to help you get a great final
result in your course.

44. Ten steps to getting a better grade in
operations management:
ep 1: Practice, practice, practice. Use the Key questions
and the Problems and applications to check your understanding.
Step 2: Remember a few key models, and apply them
wherever you can. Use the diagrams and models to
describe some of the examples that are contained within
the chapter.
Step 3: Remember to use both quantitative and qualitative
analysis. You’ll get more credit for appropriately mixing
your methods: use a quantitative model to answer a
quantitative question and vice versa, but qualify this
with a few well chosen sentences.

45. Ten steps to getting a better grade in
operations management:
Step 4: There’s always a strategic objective behind any
operational issue. Ask yourself, ‘Would a similar operation
with a different strategy do things differently?’
Step 5: Research widely around the topic. Use websites
that you trust – we’ve listed some good websites at the
end of each chapter.
Step 6: Use your own experience. Every day, you’re
experiencing an opportunity to apply the principles
of operations management. Why is the queue at the
airport check-in desk so long? What goes on behind
the ‘hole in the wall’ of your bank’s ATM machines?

46. Ten steps to getting a better grade in
operations management:
Step 7: Always answer the question. Think ‘What is
really being asked here? What topic or topics does this
question cover?’.
Step 8: Take account of the three tiers of accumulating
Marks for your answers.

47. Ten steps to getting a better grade in
operations management:
 (a) First, demonstrate your knowledge and understanding.
 Make full use of the text and centrenic to find out where you need to improve.
 (b) Second, show that you know how to illustrate and apply the topic. The Short
cases, Case studies and ‘Operations in practice’ sections,
 (c) Third, show that you can discuss and analyse the issues critically. Use the
Critical commentaries within the text to understand some of the alternative
viewpoints.
 Generally, if you can do (a) you will pass; if you can do (a) and (b) you will pass
well, and if you can do all three, you will pass with flying colours!

48. Ten steps to getting a better grade in
operations management:
Step 9: Remember not only what the issue is about, but
also understand why!.
Step 10: Start now! Don’t wait until two weeks before an
assignment is due.

49. COMMUNICATION

50.  The process of communication is what allows us to interact with other people;
without it, we would be unable to share knowledge or experiences with anything
outside of ourselves. Common forms of communication include speaking, writing,
gestures, touch and broadcasting.

51.  Establish a clear vision and objectives
 Divide the project into phases
 Confirm key milestones for each phase
 Identify your target audiences
 Select your channels
 Select your spokesperson/people
 Determine resources and timetable

52.  Funding requirement
 Legislative requirements
 Due-Diligence (bylaws)
 Change behaviors/attitudes
 Build community support
 Raise awareness
 Exchange information

53.  Review
 Question/Answer
 Feedback