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Jill Hopke
(@jillhopke)
HOW TO TELL MORE
COMPELLING CLIMATE
CHANGE STORIES
College of Communication
DePaul University
February 15, 2019
¡ Hopke, J. E., & Hestres, L. E. (2018). Visualizing the Paris
climate talks on Twitter: Media and climate stakeholder visual
social media during COP21. Social Media+ Society, 4(3), pp.
1-15. https://doi.org/10.1177/2056305118782687
¡ McEwan, B., Carpenter, C. J., & Hopke, J. E. (2018). Mediated
skewed diffusion of issues information: A theory. Social
Media+ Society, 4(3), pp. 1-14.
https://doi.org/10.1177%2F2056305118800319
@jillhopke 2
RECENT PUBLICATIONS
3
PUBLIC
WRITING
AND
OUTREACH
COP21
Nov. 30 to
Dec. 12,
2015
4@jillhopke
VISUAL SOCIAL MEDIA
DURING COP21
195 nations
agree to
limit global
greenhouse
gas
emissions
with
voluntary
targets
under Paris
Agreement.
Dominant
image types:
1) Negotiators
in suits
2) Activists in
polar bear
suits
5
WHAT’S
THE
PROBLEM
WITH
CLIMATE
VISUALS?
Source: Corner, A. (2017, Dec. 4). COP-out: Why are so many media outlets failing to tell the climate story? Climate Outreach.
Available at: https://climateoutreach.org/cop-out-why-are-so-many-media-outlets-failing-to-tell-the-climate-story/
@jillhopke 6
CLIMATE VISUALS DURING COP21 ON
TWITTER
Conference of Parties (COPs) draw spikes in media
attention to climate change. Most past research has
focused on print coverage.
• How do climate stakeholders frame
climate change in visual tweets
during the COP21 summit?
@jillhopke 7
12 MEDIA AND CLIMATE CATEGORIES
Guardian Movement organizations
Left-leaning news Individual activists
U.S. publications Multinational Institutions and
Scientific Organizations
Climate Publishers Network (CPN) Multinational Representatives /
Scientific Experts
Other UK publications Fossil Fuel Industry / Trade
Associations
Individual journalists Other Environmental Organizations
@jillhopke 8
CLIMATE FRAMES CODING FRAMEWORK
Nation-state contributions-
International Treaty
Nuclear
Procedural - International Treaty Personal Behavioral Change
Outcomes - International Treaty Transparency (Climate Risk and
Financial)
Non-treaty International Climate Science/Research
Clean Energy and Efficiency No Solution
Fossil Fuel-based Solutions Not Applicable
Procedural
– Treaty
9
U.S.
NEWS
Nation-state
contribution
– Treaty
10
FOSSIL
FUEL
INDUSTRY
Outcomes
– Treaty
11
MULTI-
NATIONAL
ORGS
Climate
Justice
12
THE
GUARDIAN
Major
Takeaway
13@jillhopke
"CLIMATE CHANGE COMMUNICATORS USING
SOCIAL MEDIA APPS AND PLATFORMS FOR
SOCIAL GOOD NEED TO MOVE BEYOND IMAGERY
OF PROTESTS AND THE LOGISTICAL MATTERS OF
INTERNATIONAL NEGOTIATIONS…
TELL VISUAL STORIES OF HOW PEOPLE AROUND
THE WORLD ARE IMPACTED BY CLIMATE CHANGE,
AS WELL AS PROVIDE CONCRETE ACTIONS
INDIVIDUALS CAN TAKE.”
JILL HOPKE AND LUIS HESTRES (2018)
¡ People turn to media for
information about extreme weather
¡ To what extent do 37 media outlets
in six countries (Canada, China,
France, India, United States, and
the United Kingdom) mention
climate change in relation to heat
waves and wildfires?
¡ Growing field of “climate
attribution”
Cross-
national
study of
climate
change
mentions
in media
coverage of
heat waves
and
wildfires
@jillhopke 14
CURRENT
PROJECT
#1
¡The role of positive (e.g.
pride, hope) and negative
(e.g. fear, anger) emotions in
tweet diffusion
¡Post disagreement in climate
change quote retweet posts
(function to add a comment
to another user’s tweet)
Collaborating
with
researchers
Jeff Hemsley
and Jiyoung
Lee from
Syracuse
University.
@jillhopke 15
CURRENT
PROJECT
#2
¡Developed a new course in climate
climate journalism/communication
(JOUR 311 and CMNS 363)
¡First offered in winter 2018
¡Now part of the Liberal Studies Program,
SCBI learning domain
@jillhopke 16
RESEARCH INFORMS MY TEACHING
QUESTIONS?
THANK YOU!
DR. JILL HOPKE
JHOPKE@DEPAUL.EDU

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Research Talk: How to Tell More Compelling Climate Change Stories

  • 1. Jill Hopke (@jillhopke) HOW TO TELL MORE COMPELLING CLIMATE CHANGE STORIES College of Communication DePaul University February 15, 2019
  • 2. ¡ Hopke, J. E., & Hestres, L. E. (2018). Visualizing the Paris climate talks on Twitter: Media and climate stakeholder visual social media during COP21. Social Media+ Society, 4(3), pp. 1-15. https://doi.org/10.1177/2056305118782687 ¡ McEwan, B., Carpenter, C. J., & Hopke, J. E. (2018). Mediated skewed diffusion of issues information: A theory. Social Media+ Society, 4(3), pp. 1-14. https://doi.org/10.1177%2F2056305118800319 @jillhopke 2 RECENT PUBLICATIONS
  • 4. COP21 Nov. 30 to Dec. 12, 2015 4@jillhopke VISUAL SOCIAL MEDIA DURING COP21 195 nations agree to limit global greenhouse gas emissions with voluntary targets under Paris Agreement.
  • 5. Dominant image types: 1) Negotiators in suits 2) Activists in polar bear suits 5 WHAT’S THE PROBLEM WITH CLIMATE VISUALS? Source: Corner, A. (2017, Dec. 4). COP-out: Why are so many media outlets failing to tell the climate story? Climate Outreach. Available at: https://climateoutreach.org/cop-out-why-are-so-many-media-outlets-failing-to-tell-the-climate-story/
  • 6. @jillhopke 6 CLIMATE VISUALS DURING COP21 ON TWITTER Conference of Parties (COPs) draw spikes in media attention to climate change. Most past research has focused on print coverage. • How do climate stakeholders frame climate change in visual tweets during the COP21 summit?
  • 7. @jillhopke 7 12 MEDIA AND CLIMATE CATEGORIES Guardian Movement organizations Left-leaning news Individual activists U.S. publications Multinational Institutions and Scientific Organizations Climate Publishers Network (CPN) Multinational Representatives / Scientific Experts Other UK publications Fossil Fuel Industry / Trade Associations Individual journalists Other Environmental Organizations
  • 8. @jillhopke 8 CLIMATE FRAMES CODING FRAMEWORK Nation-state contributions- International Treaty Nuclear Procedural - International Treaty Personal Behavioral Change Outcomes - International Treaty Transparency (Climate Risk and Financial) Non-treaty International Climate Science/Research Clean Energy and Efficiency No Solution Fossil Fuel-based Solutions Not Applicable
  • 13. Major Takeaway 13@jillhopke "CLIMATE CHANGE COMMUNICATORS USING SOCIAL MEDIA APPS AND PLATFORMS FOR SOCIAL GOOD NEED TO MOVE BEYOND IMAGERY OF PROTESTS AND THE LOGISTICAL MATTERS OF INTERNATIONAL NEGOTIATIONS… TELL VISUAL STORIES OF HOW PEOPLE AROUND THE WORLD ARE IMPACTED BY CLIMATE CHANGE, AS WELL AS PROVIDE CONCRETE ACTIONS INDIVIDUALS CAN TAKE.” JILL HOPKE AND LUIS HESTRES (2018)
  • 14. ¡ People turn to media for information about extreme weather ¡ To what extent do 37 media outlets in six countries (Canada, China, France, India, United States, and the United Kingdom) mention climate change in relation to heat waves and wildfires? ¡ Growing field of “climate attribution” Cross- national study of climate change mentions in media coverage of heat waves and wildfires @jillhopke 14 CURRENT PROJECT #1
  • 15. ¡The role of positive (e.g. pride, hope) and negative (e.g. fear, anger) emotions in tweet diffusion ¡Post disagreement in climate change quote retweet posts (function to add a comment to another user’s tweet) Collaborating with researchers Jeff Hemsley and Jiyoung Lee from Syracuse University. @jillhopke 15 CURRENT PROJECT #2
  • 16. ¡Developed a new course in climate climate journalism/communication (JOUR 311 and CMNS 363) ¡First offered in winter 2018 ¡Now part of the Liberal Studies Program, SCBI learning domain @jillhopke 16 RESEARCH INFORMS MY TEACHING
  • 17. QUESTIONS? THANK YOU! DR. JILL HOPKE JHOPKE@DEPAUL.EDU