Presentation unit 11_final
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The document outlines plans for a new techno club night in the city. It would be held at The Fez Club, a venue that hosts a wide variety of music genres. The goal is to bring the local community together through healthy and informed partying focused on techno music. An information stand would provide resources on substance use and promote harm reduction. The club night aims to give partygoers a new option, spread techno music, create an informed clubbing culture, and find new local talent. It does not face direct competition from other local clubs that focus on genres like EDM, urban music, and alternative styles.
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- Dusk Night Club in Atlantic City is open 3-4 days a week and survives on cover charges ranging from $10-25k per weekend, bottle packages up to $750, and special guests costing $3-13k for regulars and $75-100k for non-regulars.
- PARX 360 in Pennsylvania is open 3 days a week and makes $6-8k in cover charges over two days through Latin nights and $5-15 cover charges on weekends. They bring in additional revenue through beer ports and have local DJs costing $600-1,800.
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3. Various famous clubs from Dubai are listed from the past including details about their locations, atmospheres, and music styles.
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Primary research initial planning
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Music magazine
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Speech persuasive real musicggc
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Presentation unit 11_final
- 1. Unit 11 - Exploration of Specialist Study and Context Jamie Grund
- 2. Vision • Techno club night • Bringing a society together • Healthy & aware partying • Work with local talents • Opportunity for artists & myself • A night I would attend
- 3. Plan / Concept • Club night in established venue • Provide the absent genre • Give locals an alternative to traveling • I start perfoming • Search for suitable artists • Give information & Spread awareness • Info stand in venue • Partner with a support organisation
- 4. Building a Vibe • Positive promotion • Attractive Entry Prices • Relying on resident DJ’s / easily accessible • Enthusiastic crowd • Sound Quality • Visuals, lighting, decoration • Helpful and interesting
- 5. Venue: The Fez Club • Moroccan themed • Wide range of music R&B, Hip-Hop, Garage, Dancehall, House, Disco, Bass, Indie, Soul, Funk, Dance • Multiple different nights • Capacity: 300
- 6. Competition • Kuda Club – EDM Chart, EDM, high energy house, bass beats, old school R’n’B Capacity: 1000 • Ballare – Urban music Hip hop, Afrobeat, R’n’B, Grime Capacity: 500 • Lola Lo – High energy EDM Chart, R&B, Disco, House, Commercial electro, Drum & Bass Capacity: 500 • Q-Club – Alternative Metal, Rock, Goth, Indie, Punk, Soul, Pop, Dance, R&B Capacity: 120
- 7. Venue’s Info Stand Offers: • Initial consultation free of charge a) Friends / Family b) Personal worries • Referrals to advice / information centres a) Online consultation b) Consultation hotlines c) Advice centres • Distribution of Info material a) Info booklets / folders b) Info flyers c) Short Quiz’s
- 8. Spread Awareness & Prevent Development • Not (yet) consuming a) Encourage their current position b) Partying and fun can be achieved without drugs • Experimenting temporarily a) Ensure casual consumption b) Ensure consumption stays temporary • Regular and high dosed consume a) Minimize risks caused by legal or illegal substances b) Support with abstinence attempts
- 9. Unique Selling Points • Only techno club night • No direct competition • Informed and healthy partying
- 10. Target group • Students 18+ • Adults under 35 • Enjoy electronic music • Alternative to travelling far All are welcome!
- 11. Serve the Community To: • Give party goers a new option • Spread techno music • Create an informed clubbing society • Finding new local talent(s)
- 12. 3 Alternative Music Routes
- 13. Promoter Establish a brand • Create a logo & name • Cheap workforce for flyers • Street presence • Social media & radio presence • Mailing list (E-mail) • Reduced guest list entry fees • Backline, accommodation & rider • Deals / agreements with artists / agents • Set fee deal? Door split deal?
- 14. DJ / Performer • Prepare music library • Regular performances • Get used to crowd interation • Start recording mix’s • Open up a social media profile • Perfect my music productions
- 15. A&R Scout • Search online • Social media presence • Internet presence (blogs, threads) • Post in newspapers • Visit performances / gigs • Listen to demos • Engage with artists