Deck for class on integrated marketing do communication plan

1. Research Sources for
the Integrated
Marketing Campaign
LINDA HAUCK, BUSINESS LIBRARIAN
FALL 2015

2. Objectives
 Citation of Business Sources using Journal of Marketing Style
 Introduce sources for
 Company Profiles
 Category Analysis
 Target Audience Defined
 Advertising/Media

3. Examples of Marketing Campaigns
WARC-Cases
Encyclopedia of Major
Marketing Campaigns/
Strategies

4. Citation Style: Journal of
Management
 Refworks tool, Citation Machine
 AMA Reference List Style
 JofM Accepted Manuscript Guidelines
 Check out Examples: Link to Journal of Marketing
 Deviation from APA
 Author’s first name included in Works Cited
 Article titles in quotes
 Capitalization of titles
 (Accessed date following title) for web sources
 [Available at URL] as last element in online sources.

5. IMC: Communications Plan Sources
http://padlet.com/vubusinesslibra/i
ntegrated_mkt

6. Media Market Guide: Local TV &
Radio

7. Questions?