2. Objectives
Ability to access library subscriptions for
foreign market entry business plan
Evaluate free web sources
Document written reports in APA style
and presentations
5. Best Bets
Global Edge (free)
Country Commercial Guides (free)
World Bank Doing Business (free)
Euromonitor (subscription)
Emerging Markets Information Service (subscription)
Statista (free & subscription)
Economist Intelligence Unit (subscription
Business Source Premier (subscription)
Going Global (subscription)
ISA (International Strategic Analysis)
6. Browsing vs. Searching
Select categories
Drill Down
Typical web
navigation
Article databases such as
ABI Inform/Business Source
Premier
Phrases in quotes
Search related terms &
synonyms
Use Boolean AND, OR
Limit by publication type
(scholarly or country
reports or industry
reports)
Findit for full text
Citation utilities
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23. Googling for market research on Learning
Management Systems
Who is the author?
What is her expertise?
What credentials does he have?
What kind of a publication is it?
What is the purpose?
How objective is the documents?
sort of evidence/data/methods are described?
Who else might rely on this source?
What do you know about site/platform/publisher?
Purpose?
Length in operation?
Reputation?
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32. Documentation Dos
Use APA style
Be consistent
Provide attribution for images, graphs, data in
presentations
Use citation utilities in databases
Use Purdue Owl or APA Style Guide to
Electronic References
Adopt a citation generation or management
tool (zotero, noodle tools express), or Word
feature.
33. Examples
Singhapakdi, A., Lee, D., Sirgy, M. J., & Senasu, K. (2015). The impact of incongruity
between an organization's CSR orientation and its employees' CSR orientation on
employees' quality of work life. Journal Of Business Research, 68(1), 60-66. d
oi:10.1016/j.jbusres.2014.05.007
Mimeo. (2017). Leading Learning Management Systems (LMS) complaints in L&D
departments in 2016 and 2017. Retrieved from
https://www.statista.com/statistics/826105/lms-complaints-learning-and-
development/