SnipClip is a Munich-based company with 20 Facebook experts that provides consultancy, design, programming, and optimization services for Facebook apps, ads, and mobile projects. They have worked on over 150 projects for large companies and brands, creating apps with over 100,000 users and growing fan bases by over 40% within 3 weeks. The presented document discusses the growth of Facebook as a platform across devices and websites. It notes how Facebook has become integrated into many apps and websites through tools like the Facebook API and plugins. Mobile usage of Facebook is highlighted, with over 425 million monthly mobile users. Examples are given of viral Facebook mobile apps like BranchOut and GoodReads. Facebook's plans to expand into mobile ads and

1. SnipClip GmbH Tel. +49 (0)89 45 20 506-11 Become a follower / fan:
Schellingstraße 35 Email info@snipclip.com www.twitter.com/snipclip
80799 München Web www.snipclip.com www.facebook.com/snipclipcom

2. OVERVIEW
SnipClip: The Facebook Experts
Team Services
Since 2007, Munich
20 Facebook Concepter, Designer &
Developer
Consultancy, Conception, Design,
Programming & Optimization Apps Ads Mobile
References Projects
 > 150 Projects (Facebook Apps)
 For 5 DAX companies and more than 10
international brands
 More than 100.000 users
 Fan growth more than 40% in 3 weeks
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3. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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4. INTRODUCTION
Facebook: the New Start Page
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Check: http://checkfacebook.com, http://allfacebook.de

5. INTRODUCTION
Facebook in Germany
Germany - Gender Facts about Facebook (02-12):
812 million users worldwide
22.6 million users in Germany
34.7% of German online
population is on Facebook.
More than 50% of the users are
Germany - Age between 18 and 34 years old.
The average user spends 55
minutes each day on Facebook.
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Check: http://checkfacebook.com, http://allfacebook.de

6. INTRODUCTION
Mobile and Social belong together.
* Check:
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http://www.internetworld.de/Nachrichten/Mobile/Zahlen-Studien/GfK-Studie-zur-Facebook-Nutzung-Smartphones-ersetzen-immer-haeufiger-den

7. INTRODUCTION
Mobile wins.
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Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

8. INTRODUCTION
Social Networking is #2 Mobile App.
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Check: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror

9. INTRODUCTION
SoLoMo: Social. Local. Mobile.
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Check: http://blog.kennstdueinen.de/wp-content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png

10. INTRODUCTION
SoLoMo in Action: Glancee
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11. INTRODUCTION
SoLoMo in Action: Glancee
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12. INTRODUCTION
SoLoMo in Action: Glancee
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13. INTRODUCTION
SoLoMo in Action: Glancee
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14. INTRODUCTION
SoLoMo in Action: Glancee
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15. INTRODUCTION
Social Business Opportunity
Discover Interest Engage
Social Business
Application Brand
Share Benefit Purchase
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16. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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17. FACEBOOK PLATTFORM
Facts about Facebook
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18. FACEBOOK PLATTFORM
Facebook is everywhere.
All Major Devices
>2500 devices *
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* https://www.facebook.com/Facebookmobileplatform?sk=wall

19. FACEBOOK PLATTFORM
The Facebook Web
7.000.000
Websites are connected with Facebook. *
+
10.000
Websites integrate Facebook each day. *
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* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/

20. FACEBOOK PLATTFORM
Apps. Apps. Apps.
20.000.000
Apps are installed every day.
500.000.000
Users of Facebook Apps Facebook
Connect(ed) Website
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* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/

21. FACEBOOK PLATTFORM
Facebook Toolbox
Facebook Facebook Facebook
Pages Places Deals
Facebook Facebook Facebook
Apps Ads Mobile
Facebook
Facebook Facebook
Social
Connect Credits
Plugins
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22. FACEBOOK PLATTFORM
FarmVille & Co.
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23. FACEBOOK PLATTFORM
Technical Architecture
Facebook Server Your Server
Facebook API
iFrame
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24. FACEBOOK PLATTFORM
Share your Life!
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Check: http://www.facebook.com/about/timeline

25. FACEBOOK PLATTFORM
Beyond the Like Button
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26. FACEBOOK PLATTFORM
Social by Design
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27. FACEBOOK PLATTFORM
Social Discovery & Engagement
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28. FACEBOOK PLATTFORM
Fab.com
 +50% Traffic
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* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx

29. FACEBOOK PLATTFORM
Foodspotting
 +300% Visits and
Activity
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* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx

30. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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31. FACEBOOK MOBILE APPS
Five Facts about Facebook Mobile Apps
1. 425 million mobile users per month
2. HTML5 or Native App
3. Social Distribution Channels
4. Single Sign-on
5. Facebook Credits enabled
Check: http://www.allfacebook.com/facebook-mobile-app-2011-10 and http://www.allfacebook.com/facebook-mobile-apps-2012-02 31

32. FACEBOOK MOBILE APPS
The Magic: HTML5 + CSS3
1. Write- 2. Run- 3. Allow-
once everywhere once
HTML5 + CSS3
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33. FACEBOOK MOBILE APPS
BranchOut
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34. FACEBOOK MOBILE APPS
BranchOut
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35. FACEBOOK MOBILE APPS
The Mobile Effect
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* http://techcrunch.com/2012/03/02/branchout-growth/

36. FACEBOOK MOBILE APPS
The Guardian Reader
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37. FACEBOOK MOBILE APPS
GoodReads
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38. FACEBOOK MOBILE APPS
Pinterest
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39. FACEBOOK MOBILE APPS
Viral Mobile Distribution
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40. FACEBOOK MOBILE APPS
Friend Invite Requests
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41. FACEBOOK MOBILE APPS
Wall Posts
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42. FACEBOOK MOBILE APPS
Bookmarking
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43. FACEBOOK MOBILE APPS
Search
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44. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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45. OUTLOOK
Facebook Mobile Ads
Check: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com/2012/02/29/facebooks-mobile-ads/ 45

46. OUTLOOK
Facebook Mobile Credits
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47. OUTLOOK
Five Facts about Facebook Credits
1. Direct billing via carrier/provider
2. Not for iPhones – SORRY!
3. Facebook takes 30% share
4. Expect FB Credits beeing accepted at your retailer soon
5. Game Developers forced to FB Credits since Jul. 2011
Check:
http://www.facebook.com/credits/
http://techcrunch.com/2012/02/27/facebook-mobile-operator-billing/
http://www.excitingcommerce.de/2011/03/credits-facebook-macht-dynamische-angebotsanpassung-mit-api-einfacher.html 47

48. OUTLOOK
Facebook Revenue
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Check: http://www.splatf.com/2012/02/facebook-revenue/

49. OUTLOOK
More to read
Facebook Mobile Platform & more:
•http://www.facebookmobileweb.com/showcase/
•https://www.facebook.com/mobile/
•https://www.facebook.com/Facebookmobileplatform?sk=wall
•https://developers.facebook.com/docs/guides/mobile/
•„Winning in mobile with Facebook‘s social distribution“:
https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type=
•http://www.facebook.com/credits/
•http://developers.facebook.com/docs/credits/
HTML5, Native Apps etc.:
•http://www.html5rocks.com/en/mobile/nativedebate/
•http://factore.ca/experiments/html5_vs_native/map.jpeg
•http://internationaldigitalmarketing.com/2012/02/14/mobile-marketing-trends-forget-app-s
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50. GET STARTED
… on Facebook and with SnipClip!
Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
Your contact:
Martin Szugat
+49 (0)89 45 20 506-11
martin.szugat@snipclip.com
http://www.facebook.com/martin.szugat
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