1. ANALYSIS OF
BAND/ARTISTS MAGAZINE
ADVERTS
For this task, I have chosen 2 artists/bands to focus on.
This will help me when I decide how to create my
magazine advert, as I will see two very different, but still
interesting, adverts to take inspiration from.
Ellie Goulding & Kings Of Leon

2. I really like this magazine advert.
It shows the singer in a really I also like that the image has
clear and obvious way, but she is been slightly edited, to make
looking upwards, making the it appear cartoon-like or
image intriguing to the audience. almost like a painting. I think
The dark colours on this advert
this is a very interesting
make it appear mysterious and
suggest a music video would be
effect and I will consider this
like this too. I would possibly like when making my magazine
to incorporate this in my advert.
magazine advert but perhaps I The artists’ name ‘ELLIE
would use a few dark tones and GOULDING’ is in bright white
then a pop of colour to catch the in order to make sure the
audiences’ eye.
audience knows who this
Quotes from well-known
newspapers and reviews
advert is selling, and the
highlight how good the music artists’ awards and
this artist sells is, and therefore achievements being featured
makes audiences passing by this on the advert makes it even
advert more intrigued and more appealing to
impressed. audiences.
Many indie rock artists choose
Furthermore, you can tell
not to feature themselves on
their CD covers or magazine
the background of the image
adverts because they don’t want includes some use of nature.
to have a star image and just In this image there appears
want to show their music, to be grass and plants and
however Ellie goes against this. this inclusion of nature is
This is interesting but this is not something I also would like
possible for me to do as I do not
to include in my advert and
know the band/artist I will use.
possibly my digipak.

3. This magazine advert is very The advert also includes some
different to the previous one I of the bands’ hits, but in a
have analysed. smaller font as it is considered
The image on this magazine not as important as the title or
advert is the same one they the release date which is ‘out
chose to use on their album now’. It is also in a less eye-
cover. It is very strange and catching colour, which
eye-catching which obviously reinforces its lesser importance
attracts audiences to pick it up than the rest of the advert. The
and know more about it. Many fact that they included the
indie rock bands or artists popular songs they have
choose not to include featured on the album may
themselves on their CD covers suggest they are targeting new
or magazine adverts, however audiences who may not have
this one shows each member known who sung those hits.
of the band, although not in a
clear way. The collage image of the band
featured on this advert has
The bands’ name is featured at been made to look the there is
the top of the advert, an owl in the image, which
signifying its importance and relates to the title of the album
making it one of the first ‘ONLY BY THE NIGHT’ because
things audiences will see. owls only come out at night.
‘Only By The Night’ is in a This is clever as well as unique.
brighter yellow which is eye- Furthermore, the colour used in
catching, so that the audiences that image is like a sepia green,
know the title of the CD they which could represent the use
will want to buy. Furthermore, of a night time camera – again
‘OUT NOW’ is in bright red to illustrating the theme of owls –
make it stand out so that a nocturnal animal.
audiences will buy the CD
advertised.