Research in Motion Case Study
•Download as PPTX, PDF•
1 like•405 views
Research in Motion (RIM), now known as BlackBerry, started in 1986 and became a leader in mobile innovations with the 1997 launch of the BlackBerry smartphone. It succeeded due to its secure business-focused devices and partnerships with carriers for worldwide distribution. However, increased competition from Apple and Android led to declining sales as RIM was slow to launch new products with improved technology. By 2015, RIM had decided to use Android for its latest phones like the Priv, as it struggled to compete on operating systems. While mobile has been a challenge, the company's strengths in areas like its QNX software and Internet of Things solutions mean it could focus more on these growing sectors going forward.
Report
Share
Report
Share
Recommended
Rim case study
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Rim Case Study Presentation 1
This document discusses strategies for Research in Motion (RIM) to maintain its dominant position in the smartphone market in the face of increasing competition. It analyzes RIM's current customer base and proposes expanding to new demographics globally. The document evaluates three alternatives for RIM: focusing on productivity apps, creating compatibility with more devices, or expanding into entertainment. It recommends a dual approach of improving productivity apps while also making Blackberry devices compatible with more home, business, and transportation technologies through partnerships. The implementation plan describes steps to integrate Blackberry into various systems and increase its brand awareness through co-branding deals.
NOKIA Rise, Fall, Comeback
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
NOKIA’s Comeback: Rising from The Ashes
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
Pest analysis for rim
Research in Motion (RIM) was founded in 1984 and is best known for developing the BlackBerry wireless device. It has experienced significant growth but also faces pressures from external forces in the mobile device industry. A PESTEL analysis identifies political, economic, social, technological, environmental, and legal factors impacting RIM. Politically, government security concerns in countries like China and India could hamper sales, while regulations in Europe impact operations. Economic uncertainties and exchange rate fluctuations also influence RIM's global business.
Nokia
Nokia was founded in 1865 and over the following century grew to include several Finnish companies, ultimately merging in 1967 to form Nokia Corporation. Nokia entered the mobile phone industry in 1979 through its Mobira subsidiary and helped drive innovations in mobile technology. By the 1990s under CEO Jorma Ollila, Nokia focused exclusively on telecommunications and became the world's largest mobile phone manufacturer. The document traces Nokia's history from its founding to its leadership in mobile through innovations like the first GSM handset and development of smartphones.
Blackberry - Scenario Analysis
The document provides an overview and analysis of Research In Motion (RIM) and their Blackberry smartphones. It describes RIM's history and products, including the Blackberry and Blackberry Enterprise Server. It then performs a SWOT analysis and discusses RIM's original "Blue Ocean Strategy". The focus is stated as using scenario analysis to identify potential threats to Blackberry's dominant position and strategies for RIM to address those threats over the next 3-5 years. An analysis of the smartphone industry and Porter's 5 Forces model is also presented.
Recommended
Rim case study
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Rim Case Study Presentation 1
This document discusses strategies for Research in Motion (RIM) to maintain its dominant position in the smartphone market in the face of increasing competition. It analyzes RIM's current customer base and proposes expanding to new demographics globally. The document evaluates three alternatives for RIM: focusing on productivity apps, creating compatibility with more devices, or expanding into entertainment. It recommends a dual approach of improving productivity apps while also making Blackberry devices compatible with more home, business, and transportation technologies through partnerships. The implementation plan describes steps to integrate Blackberry into various systems and increase its brand awareness through co-branding deals.
NOKIA Rise, Fall, Comeback
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
NOKIA’s Comeback: Rising from The Ashes
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
Case Study on Nokia
This document summarizes the history and evolution of Nokia Corporation from 1865 to 2012. It discusses key details about Nokia's leadership, finances, and operations. It also examines Nokia's decline in the smartphone market due to factors like lack of innovation, inadequate assessment of shifting consumer demands towards touchscreen smartphones, and failure to adopt the Android operating system in a timely manner. The document analyzes Nokia's strengths as well as changes it needs to make to its strategy in order to compete effectively in the future.
Pest analysis for rim
Research in Motion (RIM) was founded in 1984 and is best known for developing the BlackBerry wireless device. It has experienced significant growth but also faces pressures from external forces in the mobile device industry. A PESTEL analysis identifies political, economic, social, technological, environmental, and legal factors impacting RIM. Politically, government security concerns in countries like China and India could hamper sales, while regulations in Europe impact operations. Economic uncertainties and exchange rate fluctuations also influence RIM's global business.
Nokia
Nokia was founded in 1865 and over the following century grew to include several Finnish companies, ultimately merging in 1967 to form Nokia Corporation. Nokia entered the mobile phone industry in 1979 through its Mobira subsidiary and helped drive innovations in mobile technology. By the 1990s under CEO Jorma Ollila, Nokia focused exclusively on telecommunications and became the world's largest mobile phone manufacturer. The document traces Nokia's history from its founding to its leadership in mobile through innovations like the first GSM handset and development of smartphones.
Blackberry - Scenario Analysis
The document provides an overview and analysis of Research In Motion (RIM) and their Blackberry smartphones. It describes RIM's history and products, including the Blackberry and Blackberry Enterprise Server. It then performs a SWOT analysis and discusses RIM's original "Blue Ocean Strategy". The focus is stated as using scenario analysis to identify potential threats to Blackberry's dominant position and strategies for RIM to address those threats over the next 3-5 years. An analysis of the smartphone industry and Porter's 5 Forces model is also presented.
Nokia Rise and Fall of the Company
Nokia was founded in 1865 in Finland as a pulp mill and expanded into electricity generation and forest products. In the 1960s and 70s, Nokia entered the networking and radio industries through partnerships and joint ventures, including launching the world's first international cellular network. Through the 1980s and 90s, Nokia launched early mobile phones and networks and by 1998 became the largest mobile phone manufacturer, surpassing Motorola. However, Nokia struggled to keep up with the rise of the iPhone and Android smartphones in the late 2000s, being slow to transition to new operating systems, lacking innovation, and focusing more on hardware than software.
Nokia: About the Company
The Nokia corporation is a Finnish multinational telecommunications company founded in 1865 that was once the largest mobile phone maker in the world but has since faced declining market share. It transitioned from using its own Symbian operating system to partnering with Microsoft and using the Windows Phone operating system. However, this transition caused Nokia's smartphone sales to collapse, dropping it from the top smartphone vendor to tenth largest by 2013.
Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
SWOT Analysis - Dell
This document provides a SWOT analysis for Dell Inc. It outlines Dell's strengths as its growing market share, direct sales approach, build to order model, and environmental policy. Weaknesses include lacking the product breadth of competitors and not having in-house repair capabilities. Opportunities exist in tapping new markets like servers and partnering online. Threats include economic downturns, aggressive pricing, and technological changes. A TOWS matrix compares strengths-opportunities and weaknesses-opportunities strategies and strengths-threats and weaknesses-threats strategies.
Motorola downfall and revival
Motorola experienced both a downfall and revival over time. It originally founded in 1928 and grew to become a leader in innovation, holding the top position in the mobile market by 2007. However, Motorola then missed opportunities in 3G and user-friendly products, causing its market share to decline. In 2011, Google acquired Motorola Mobility to accelerate innovation, followed by Lenovo's acquisition in 2014 to strengthen its position. Under new ownership and a focus on low-cost Android phones like the Moto G, Motorola has seen a resurgence, with market share and earnings increasing again by 2014.
Nokia Failed, Why?
This about new entrepreneurs, a short research on google about failing of Nokia. The then king of Mobile Era.
Nokia- PPT
Nokia- PPT-ABOUT NOKIA, BRIEF HISTORY OF NOKIA., REASONS FOR rising AND FALL OF NOKIA, WHAT ARE FUTURE VISION OF NOKIA TO RISE IT’S MARKET.
Nokia's downfall
Nokia was once the dominant mobile phone company but lost significant market share as smartphones became popular. The document analyzes reasons for Nokia's decline, including complacency, lack of innovation in transitioning from Symbian to Windows, and not creating user-friendly smartphones like Apple. In contrast, Samsung embraced Android, launched iPhone-like smartphones for different segments, and saw large gains in market share over Nokia from 2010 to 2012. The SWOT analysis identifies strengths like experience but also weaknesses like less stylish low-cost phones that lacked the appeal of competitors' products.
Samsung
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
Presentation on nokia overall started
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
Nokia and it's downfall
Nokia was once the largest mobile phone manufacturer in the world but lost significant market share in the late 2000s and early 2010s. It failed to keep up with the shift to smartphones led by Apple's iPhone and Google's Android operating system. Nokia's Symbian platform struggled to compete and its transition to the Windows platform came too late. This allowed competitors like Samsung and local Indian brands to gain ground in both high-end and low-end markets. Nokia's financial difficulties led it to sell its mobile phone business to Microsoft in 2013, marking its decline from dominance in the mobile industry.
Alphabet inc. Case Study analysis team
We had to present a PPT on why Alphabet was created and whether was it a wise decision to diversify.
The content as well is self written.
The Complete PPT was made by --- Shreyas Sinha [ including the animation, content and the Formula ]
NOKIA PRESENTATION
- Nokia was originally founded in 1865 and was originally a paper manufacturer. It expanded into rubber, cables, and eventually telecommunications equipment.
- Nokia is currently the largest manufacturer of mobile phones globally, selling over a billion phones. It established itself on producing reliable, easy to use mobile phones.
- In recent years, Nokia has partnered with Microsoft to use the Windows Phone 7 operating system for its smartphones as it transitions from Symbian OS.
Nokia latest
this presentation is about Nokia performance within last two years asnd how they can come out of this by introducing new product
Samsung ppt
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
blackberry turnaround strategy
blackberry turnaround analysis and factor to be considered for implementing different strategies for the success of blackberry.
Design Thinking and Innovation at Apple Inc
Apple has continued to succeed under Tim Cook's leadership by launching innovative new products and addressing new challenges. Cook strengthened Apple's supply chain and culture while continuing Jobs' vision. New devices like the iPhone 6S/6S Plus and iPad Pro drove growth despite competition from Android and Chinese manufacturers. While Google Play now has more apps and Xiaomi rises in China, Apple remains focused on design, user experience, and integrating sustainability into its business under Cook's leadership.
Nokia Strategic Views
Nokia is facing significant financial losses and declining market share. To address this, Nokia plans to relook its mission and vision, consider new mobile trends, pay attention to competitors, and implement strategies like developing low-cost smartphones, changing to a new OS, pursuing an NFC strategy, and further developing Meego. Nokia aims to regain its top position in the mobile market with 34% market share by 2014 and 40% by 2015.
Rise Fall Rise of Nokia Company
The slide includes how the progress of Nokia happened before the fall. How it fall in market and again rise.
Why nokia failed (1)
Nokia was once the dominant mobile phone company, holding a 60% market share in India. However, Nokia was slow to respond to trends set by Apple's touchscreen phones and Blackberry's email capabilities. By 2012, Nokia's market share in India fell to 7-9% as local brands produced cheaper dual-SIM and long-battery phones. Nokia's inability to innovate and transition to new operating systems like Android ultimately led Microsoft to acquire Nokia's mobile business in 2013.
Hydrogenics - acrylic award web
This document describes an employee recognition award for Tim Liesenborgs from Hydrogenics. The award is presented to employees who exemplify the values and character of Norman M. Seagram, which are leadership, service, energy, and inspiration. The award will be constructed of three acrylic layers representing leadership, service, and energy and will include frosted cut vinyl text on the front with the Hydrogenics logo on the back.
ticket
The document contains details about a performance of The Phantom of the Opera musical at the Princess of Wales Theatre on January 6, 2016 at 7:30pm. It lists the date, time, location and name of the performance. It also includes some lyrics from the musical and details about section, row and seat numbers for specific tickets to the show.
More Related Content
What's hot
Nokia Rise and Fall of the Company
Nokia was founded in 1865 in Finland as a pulp mill and expanded into electricity generation and forest products. In the 1960s and 70s, Nokia entered the networking and radio industries through partnerships and joint ventures, including launching the world's first international cellular network. Through the 1980s and 90s, Nokia launched early mobile phones and networks and by 1998 became the largest mobile phone manufacturer, surpassing Motorola. However, Nokia struggled to keep up with the rise of the iPhone and Android smartphones in the late 2000s, being slow to transition to new operating systems, lacking innovation, and focusing more on hardware than software.
Nokia: About the Company
The Nokia corporation is a Finnish multinational telecommunications company founded in 1865 that was once the largest mobile phone maker in the world but has since faced declining market share. It transitioned from using its own Symbian operating system to partnering with Microsoft and using the Windows Phone operating system. However, this transition caused Nokia's smartphone sales to collapse, dropping it from the top smartphone vendor to tenth largest by 2013.
Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
SWOT Analysis - Dell
This document provides a SWOT analysis for Dell Inc. It outlines Dell's strengths as its growing market share, direct sales approach, build to order model, and environmental policy. Weaknesses include lacking the product breadth of competitors and not having in-house repair capabilities. Opportunities exist in tapping new markets like servers and partnering online. Threats include economic downturns, aggressive pricing, and technological changes. A TOWS matrix compares strengths-opportunities and weaknesses-opportunities strategies and strengths-threats and weaknesses-threats strategies.
Motorola downfall and revival
Motorola experienced both a downfall and revival over time. It originally founded in 1928 and grew to become a leader in innovation, holding the top position in the mobile market by 2007. However, Motorola then missed opportunities in 3G and user-friendly products, causing its market share to decline. In 2011, Google acquired Motorola Mobility to accelerate innovation, followed by Lenovo's acquisition in 2014 to strengthen its position. Under new ownership and a focus on low-cost Android phones like the Moto G, Motorola has seen a resurgence, with market share and earnings increasing again by 2014.
Nokia Failed, Why?
This about new entrepreneurs, a short research on google about failing of Nokia. The then king of Mobile Era.
Nokia- PPT
Nokia- PPT-ABOUT NOKIA, BRIEF HISTORY OF NOKIA., REASONS FOR rising AND FALL OF NOKIA, WHAT ARE FUTURE VISION OF NOKIA TO RISE IT’S MARKET.
Nokia's downfall
Nokia was once the dominant mobile phone company but lost significant market share as smartphones became popular. The document analyzes reasons for Nokia's decline, including complacency, lack of innovation in transitioning from Symbian to Windows, and not creating user-friendly smartphones like Apple. In contrast, Samsung embraced Android, launched iPhone-like smartphones for different segments, and saw large gains in market share over Nokia from 2010 to 2012. The SWOT analysis identifies strengths like experience but also weaknesses like less stylish low-cost phones that lacked the appeal of competitors' products.
Samsung
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
Presentation on nokia overall started
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
Nokia and it's downfall
Nokia was once the largest mobile phone manufacturer in the world but lost significant market share in the late 2000s and early 2010s. It failed to keep up with the shift to smartphones led by Apple's iPhone and Google's Android operating system. Nokia's Symbian platform struggled to compete and its transition to the Windows platform came too late. This allowed competitors like Samsung and local Indian brands to gain ground in both high-end and low-end markets. Nokia's financial difficulties led it to sell its mobile phone business to Microsoft in 2013, marking its decline from dominance in the mobile industry.
Alphabet inc. Case Study analysis team
We had to present a PPT on why Alphabet was created and whether was it a wise decision to diversify.
The content as well is self written.
The Complete PPT was made by --- Shreyas Sinha [ including the animation, content and the Formula ]
NOKIA PRESENTATION
- Nokia was originally founded in 1865 and was originally a paper manufacturer. It expanded into rubber, cables, and eventually telecommunications equipment.
- Nokia is currently the largest manufacturer of mobile phones globally, selling over a billion phones. It established itself on producing reliable, easy to use mobile phones.
- In recent years, Nokia has partnered with Microsoft to use the Windows Phone 7 operating system for its smartphones as it transitions from Symbian OS.
Nokia latest
this presentation is about Nokia performance within last two years asnd how they can come out of this by introducing new product
Samsung ppt
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
blackberry turnaround strategy
blackberry turnaround analysis and factor to be considered for implementing different strategies for the success of blackberry.
Design Thinking and Innovation at Apple Inc
Apple has continued to succeed under Tim Cook's leadership by launching innovative new products and addressing new challenges. Cook strengthened Apple's supply chain and culture while continuing Jobs' vision. New devices like the iPhone 6S/6S Plus and iPad Pro drove growth despite competition from Android and Chinese manufacturers. While Google Play now has more apps and Xiaomi rises in China, Apple remains focused on design, user experience, and integrating sustainability into its business under Cook's leadership.
Nokia Strategic Views
Nokia is facing significant financial losses and declining market share. To address this, Nokia plans to relook its mission and vision, consider new mobile trends, pay attention to competitors, and implement strategies like developing low-cost smartphones, changing to a new OS, pursuing an NFC strategy, and further developing Meego. Nokia aims to regain its top position in the mobile market with 34% market share by 2014 and 40% by 2015.
Rise Fall Rise of Nokia Company
The slide includes how the progress of Nokia happened before the fall. How it fall in market and again rise.
Why nokia failed (1)
Nokia was once the dominant mobile phone company, holding a 60% market share in India. However, Nokia was slow to respond to trends set by Apple's touchscreen phones and Blackberry's email capabilities. By 2012, Nokia's market share in India fell to 7-9% as local brands produced cheaper dual-SIM and long-battery phones. Nokia's inability to innovate and transition to new operating systems like Android ultimately led Microsoft to acquire Nokia's mobile business in 2013.
What's hot (20)
Viewers also liked
Hydrogenics - acrylic award web
This document describes an employee recognition award for Tim Liesenborgs from Hydrogenics. The award is presented to employees who exemplify the values and character of Norman M. Seagram, which are leadership, service, energy, and inspiration. The award will be constructed of three acrylic layers representing leadership, service, and energy and will include frosted cut vinyl text on the front with the Hydrogenics logo on the back.
ticket
The document contains details about a performance of The Phantom of the Opera musical at the Princess of Wales Theatre on January 6, 2016 at 7:30pm. It lists the date, time, location and name of the performance. It also includes some lyrics from the musical and details about section, row and seat numbers for specific tickets to the show.
Apresentação de trabalho
O documento descreve uma reportagem multimídia sobre enchentes no Rio Grande do Sul em março. A reportagem inclui detalhes como cronologia das chuvas, bloqueio da rodovia BR-116, perfis das vítimas, imagens, cidades afetadas e mapas, além de um infográfico interativo mostrando como a enchente ocorreu.
Susunan panitia open recruitment insisivus 2015
This document lists the committee members for the INSISIV 2015 event. It provides the names of the steering committee members, heads of each division, and members of each division. There are 12 divisions total, including events, equipment, publications/documentation, public relations, food, transportation, and health. Each division has between 12-16 members assigned.
My New Resume
Wasmiah Alqahtani is a Management Information Systems student at Indiana State University expected to graduate in July 2016. She has a high school diploma from Altaawe High School in Riyadh, Saudi Arabia and previously worked as a student worker for Power of Oceans in Riyadh coordinating employee schedules and appointments. In her free time, she volunteers for breast cancer campaigns and organizing files and reports at Indiana State University.
Certificate1
Mohamed Bauomy completed the course "Building Blocks: Web Applications" on March 18, 2016. The course focused on building web applications. Mohamed successfully achieved this goal by the specified date.
Org Development
The document discusses diversity in a local community hospital. It describes the demographics of hospital staff and patients. The author created an organizational behavior wheel with two layers - race, title, age, health, education, gender, ethnicity, spirituality, disability and economic status. These influence a person's behavior. The hospital's mission statement is at the center as the foundation. The author proposes conducting surveys of medical staff, support staff, management and patients to measure diversity and identify biases. The goal is to improve patient comfort and healing through diversity training.
La silla
Un hombre se emborracha en un bar hasta el punto de no poder levantarse de su taburete. Intenta recuperarse con café y comida pero sigue sin poder caminar. Decide irse a rastras hasta su casa gateando, donde logra subir arrastrándose y se acurruca en la cama, pero se olvida de quitarse la ropa del bar. Por la mañana su esposa le informa que olvidó llevarse la silla del bar a casa.
Patriarcado e Resistencia
O documento discute o surgimento e evolução do patriarcado ao longo da história, como ele se manifesta na opressão das mulheres de diferentes formas, e as resistências feministas em três ondas para combater a dominação masculina e conquistar direitos.
Reflexion modulo 4
María Elva Pizarro Caruamango realizó una reflexión sobre su aprendizaje en el Módulo IV. Aprendió a utilizar un programa para elaborar mapas mentales, una habilidad que planea compartir con colegas y estudiantes. Aunque no pudo participar activamente debido a motivos personales, reconoce la importancia de distribuir mejor su tiempo. Considera que la metodología propuesta le sirvió para aprender los contenidos y que las actividades permiten realizar mapas bien estructurados.
Introduction to rural tourism
Rural tourism is growing in importance worldwide. It provides economic opportunities for rural communities while allowing visitors to experience rural lifestyles and activities. The document discusses definitions of rural tourism and examples from around the world. Top rural tourism destinations include Ontario, Canada known for agri-tours of farms and Dunedin, New Zealand for its scenic landscape and proximity to wildlife. Rural tourism is beneficial as it generates income for rural areas and encourages preservation of local culture and environment.
Atribuição professor oficina curricular
O edital anuncia a atribuição de um professor para oficina curricular na EMEF "Maçao Nozaki" em 13 de fevereiro de 2017 às 9h na Secretaria Municipal de Educação. O professor irá atuar das 12h às 15h e deve consultar a unidade escolar sobre a carga horária.
Administración I - tema I: Administración en un entorno dinámico
El documento describe las competencias gerenciales necesarias para el éxito de los gerentes. Explica que las competencias identificadas en gerentes exitosos de EE.UU. incluyen la comunicación, el trabajo en equipo, la acción estratégica, la planeación y gestión, y la autoadministración. También describe los niveles gerenciales como la alta gerencia, gerencia media y gerencia operativa.
Viewers also liked (16)
Administración I - tema I: Administración en un entorno dinámico
Administración I - tema I: Administración en un entorno dinámico
Similar to Research in Motion Case Study
Unsuccessful Products.
Chevrolet had humble beginnings in 1911 when Louis Chevrolet partnered with William Durant. While Chevrolet was once a top brand, it has struggled in recent years with safety ratings and failed in India due to outdated technology, inability to adapt quickly, and lack of products.
BlackBerry originally focused on pagers and email networks and rose to prominence with secure smartphones and services appealing to businesses. However, BlackBerry failed to innovate hardware and software to keep up with competitors and lost market share. Changes like embracing new touchscreen devices earlier, making its operating system more open, and collaborating with Android may have helped BlackBerry adapt and survive.
Rise and fall_blackberry (1)
Blackberry was once a dominant player in the smartphone market but has since lost significant market share to competitors like Apple and Android-based phones. Some key reasons for Blackberry's decline include failing to anticipate the threat of the iPhone and Android phones, producing underwhelming smartphones of their own that couldn't compete on features and user experience. While Blackberry attempted to pivot to enterprise services and low-cost emerging markets, competitors were able to replicate their security features and undermine their strategies. Potential solutions discussed include revamping marketing, focusing on original strengths in business communications, and overhauling organizational structure and hiring practices.
Rise and Fall of Blackberry
This document summarizes the evolution of BlackBerry mobile phones over five stages from 1999 to the present:
1) The Birth (1999-2000) - RIM launched the first BlackBerry devices designed for email. These became popular for security and speed, especially among business users.
2) The Success (2001-2007) - BlackBerry phones gained widespread adoption after 9/11 when government officials used them. RIM had 7 million users by 2007.
3) A Turning Point (2007) - The launch of the iPhone challenged BlackBerry's dominance and revealed its weaknesses in multimedia and apps.
4) The Fall (2008-2012) - BlackBerry lost market share rapidly to iPhone and
PRODUCT LIFE CYCLE
Nokia went through typical product life cycle stages from introduction to decline over the years. It started with early mobile phone models in the 1990s during the introduction phase with low sales. Growth occurred in the 2000s as models like the Nokia 3310 became popular and sales increased. The maturity phase saw a focus on touchscreen and smartphone models but competition from Android and iOS increased. Finally, Nokia entered a decline phase from 2011 as it struggled to compete with other operating systems and eventually sold its mobile phone business to Microsoft in 2013.
RIM | Marketing Plan 2012
Research In Motion (RIM) is a Canadian company known for developing the BlackBerry smartphone. The document discusses RIM's products, market trends showing increasing smartphone usage, a SWOT analysis and competitors. It outlines RIM's marketing objectives to increase awareness, distribution and market share through targeting younger professionals and consumers. Financial projections estimate 10% revenue growth and 55 million devices sold in 2013 with increased marketing expenses. The positioning focuses on BlackBerry providing efficiency for busy professionals.
GWAVACon 2015: BlackBerry - Top Turnaround Story in 2015
Blackberry began in 1984 and launched its first two-way pager in 1996. It introduced the Blackberry in 1998, and its first smartphone in 2002. At its peak, Blackberry sold over 50 million smartphones per year and had over 50 million subscribers. However, it struggled after 2007 with the rise of iOS and Android. In 2013, John Chen was appointed CEO and launched a turnaround plan focusing on security and enterprise software. By 2015, Blackberry had over 2,600 new enterprise customer wins in a quarter and was profitable again with a strong position in government and financial sectors.
Lenovo Case Study - The raise to the global #1 PC manufacturer
- History of Lenovo and overview of the global PC market
- Lenovo's acquisition of IBM: Match made in heaven
- Lenovo's further M&A's and globalization strategy
RIM managing explosiv growth. FINAL
This document provides information about Research in Motion (RIM), the company that designs and markets BlackBerry products. It discusses RIM's history and success through 2007, as well as the shifting wireless communications market and increased competition from Apple, Microsoft, and Google. The document analyzes RIM's operations, including its research and development (R&D) efforts and culture. It also considers options for RIM to manage its explosive growth, such as expanding geographically, increasing acquisitions, and going global.
Onida saka ltd final
Onida was founded in 1981 in Mumbai and has since evolved into a multi-product electronics and appliances company. Some key milestones include starting television assembly in 1982, collaborating with JVC in 1983, and crossing 1 million TV sales in 1992. Onida launched several innovations like the first Internet-enabled TV in India in 1999. While Korean brands like Samsung and LG gained market share in the late 90s due to superior systems, Onida has rebounded with a focus on R&D and innovations like its surround sound KY Thunder TV and scratch-resistant DVD players. Going forward, Onida aims to become a $1 billion company by 2013-14 through new product categories and an increased marketing budget.
Research in motion
Research in Motion (RIM), known for the BlackBerry smartphone brand, was founded in 1984 and rose to success through innovation in secure mobile devices for businesses. However, RIM failed to keep up with the iPhone's innovations and lost significant market share. While RIM attempted damage control by broadening its focus beyond businesses, it was overtaken competitively. Now renamed BlackBerry, the company is pursuing new strategies like the Priv Android phone and IoT solutions to revive its fortunes.
Uc summit michels pleasant parker vendor landscape review 29 april 14
This document summarizes the 2014 UC vendor landscape. It provides details on the strengths, challenges, and new developments for major UC vendors such as Avaya, Cisco, Microsoft, and Mitel. Overall trends include a movement toward cloud/managed services, increased focus on video and mobility, and simpler bundling of UC features. Cloud offerings are expanding and becoming more strategic for both SMBs and large enterprises.
Samsung marketing
Samsung has grown from a grocery store in 1938 to become a global electronics giant. It is now the top TV manufacturer and pioneered the smartphone market with its Galaxy series. Samsung uses a multi-pronged marketing approach, producing a wide range of products from phones to semiconductors. It targets all economic classes and operates in over 100 countries. Samsung heavily invests in R&D and innovation, but faces threats from competitors like Huawei and a reliance on Android outside of Korea. It promotes its products aggressively through advertising and social media.
SAMSUNG- Case Study
This is the case study of SAMSUNG performed during marketing internship under Prof. Sameer Mathur (IIM Lucknow)
Mobile Commerce
A presentation about mobile commerce and the affect its had on marketing. It also evaluates a few Apps on the AppStore
Integrator Discussion: Leading Through Innovation During COVID-19 and Beyond
The COVID-19 pandemic has impacted every industry. What effects is it having on industrial organizations and the control system integrators who serve them? No one is better qualified to answer than the experienced integrators in the Inductive Automation Integrator Program, who play key roles in solving all types of operational challenges and implementing the newest technologies.
Expert system integrators serving a variety of industries share valuable insights from their first-hand experiences at the vanguard of SCADA, IIoT and MES implementation.
- Find out how the role of integrators is evolving
- See the opportunities that lie within the current challenges
- Learn about the state of digital transformation
- Hear how integrators are working to meet customers’ changing
needs
Iim assignment 1
RIM established software technology in the 1980s and its most notable product was the BlackBerry. The BlackBerry saw extraordinary success from 1999-2007 as it became the favored choice in the mobile market and gained over 40 million users by 2007. However, from 2008-2012, BlackBerry failed to keep up with the iPhone and Android as it stuck to its outdated system, witnessing a drastic drop in market share. To regain success, RIM needs to improve its PlayBook tablet, deliver a great QNX BlackBerry, repair its app store, manage data caps, ally with Google, and get back to its roots as a business tool.
Assignment 1
RIM established software technology in the 1980s and its most notable product was the BlackBerry. The BlackBerry saw extraordinary success from 1999-2007 as it became the favored choice in the mobile market and gained over 40 million users by 2007. However, from 2008-2012, BlackBerry failed to keep up with the iPhone and Android as it stuck to its outdated system, witnessing a drastic drop in market share. To regain success, RIM needs to improve its PlayBook tablet, deliver a great QNX BlackBerry, repair its app store, manage data caps, ally with Google, and get back to its roots as a business tool.
Presentation (3) mam macayan.pptx
Cherry Mobile is a Philippine mobile phone and electronics brand established in 2009 by entrepreneur Maynard Ngu. In 2010, just two years after launching with four phone models, Cherry Mobile was voted IT Company of the Year, competing against larger tech giants. Maynard envisioned Cherry Mobile providing affordable yet high-quality phones and a seamless experience for Filipinos. The brand has since grown to offer various products and be recognized for its achievements.
Nokia's start to end
Nokia was once the dominant player in the mobile phone market but lost its position due to several strategic mistakes. It underestimated the importance of the transition to smartphones and competition from Apple and Android-powered phones. Nokia focused too much on hardware and marginalized software developers. It also took too long to realize it needed to innovate and adapt to shifting consumer demands for touchscreen smartphones. By the time Nokia partnered with Microsoft and launched Windows phones, it was too late as Android and iOS had already gained significant market share. Adapting to Android earlier may have helped Nokia compete better against Apple and Samsung.
Lenovo
Lenovo adopted several strategies to maintain its leadership in the Chinese PC market and expand globally. It acquired IBM's PC division in 2004, gaining global market share, management skills, and ThinkPad/ThinkCentre brands. Lenovo also sponsored the 2006 Olympics and acquired European electronics firms Medion and CCE to strengthen its presence outside China. In China, Lenovo partnered with the government, avoided trade restrictions, offered competitive pricing and services, and catered to different customer segments. Going forward, Lenovo will focus on its "Protect and Attack" strategy through innovation, branding, and expanding beyond PCs into smartphones, tablets, and other connected devices. It faces challenges expanding further globally and competing against established players like HP and Dell
Similar to Research in Motion Case Study (20)
GWAVACon 2015: BlackBerry - Top Turnaround Story in 2015
GWAVACon 2015: BlackBerry - Top Turnaround Story in 2015
Lenovo Case Study - The raise to the global #1 PC manufacturer
Lenovo Case Study - The raise to the global #1 PC manufacturer
Uc summit michels pleasant parker vendor landscape review 29 april 14
Uc summit michels pleasant parker vendor landscape review 29 april 14
Integrator Discussion: Leading Through Innovation During COVID-19 and Beyond
Integrator Discussion: Leading Through Innovation During COVID-19 and Beyond
Recently uploaded
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Recently uploaded (20)
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Research in Motion Case Study
- 1. Research in Motion Now Blackberry Research in Motion The roots of present mobile world.
- 2. A Canadian company which is widely known for BlackBerry . It’s product mix includes : • Black Berry Smartphones and Tablets. • Secure and High Reliability Software • Technology Solutions
- 3. Main inventions Important Innovations: 1997 Black Berry 2013 BlackBerry 10 2015 Priv
- 4. Notable AwardsNotable Awards • Emmy Award for Technical Innovation 1994 • The KPMG High Technology Award 1994
- 5. SPOD’s • Highly secure system. Hence, it is widely used in Government offices . • It has a wide range of applications in Business field. Most of the Businessmen use it.
- 7. The BlackBerry boys ad shows it’s attempt to change from a mobile for businessmen to one for everyone.
- 8. What led to it’s success ?? • …. Success factors What led to it’s success ??
- 9. Changed the way people communicate
- 10. End to end Solution provider • It used it’s own hardware and OS.
- 11. Partnership with carriers Wide range of distributors Available world-wide
- 12. What happened after 2008 How did it fall then ??
- 13. • Increased Competition - Apple Increased Competition
- 14. • Due to it’s brand name, Berry could easily surpass it
- 15. Apple fought back • Decrease in sales
- 16. What led to the fall ?? The Result ?? • Was pressurized to launch products with improved technology. • Lack of proper Research before launching • Products launched with many flaws. • Believed in the same old OS
- 17. The result ?? • Finally decided to use Android in it’s latest products • Launched Priv Finally decided to use Android in it’s latest products and Launched Priv in 2015
- 18. What next ?? By concentrating on it’s strengths, it can gain back it’s original position.
- 19. • Has to drop down the mobile business. • Can excel in providing IOT solutions • Can concentrate on • Can excel in providing IOT and QNX solutions .
- 20. • RIM started it’s journey in 1986 • It became the leader in technological innovations. • It ‘s profits rose to the sky with the launch of BlackBerry in 1997. • Later, Apple and Android gave a tough fight to RIM. • At first, it could resist the competition. • The sales went down due to a high competition. • Developed QNX software to compete with Apple and Android and launched BB Z10 and Q10. • Finally decided to use Android in it’s latest phones and launched Priv in 2015. • As it has a strong grip on providing QNX and IOT solutions, it needs to concentrate on them. • Important innovations of RIM • POD’s • Advertisements of RIM • Reasons for it’s success • Reasons for it’s fall • Possible future of BlackBerry.
- 21. Disclaimer This is presented by Sindhu Madicherla (IIT Guwahati) as a part of Marketing Research internship under Prof. Sameer Mathur, IIM Lucknow