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Iim assignment 1
- 1. THE EXTRAORDINARY RISE & THE SPECTACULAR FALL OF BLACKBERY
- 2. RESEARCH IN MOTION Software technology established in early 80s RIM’s most notable product- Contented with being a strictly business and professional product
- 4. The Birth : 1999-2000
- 5. RIM 900 Inter@ctive Pager launched in 1996. RIM 950 Wireless Handheld was really the first BlackBerry. Soon became a favored choice in the market. Was used by people with high social statues
- 6. The Success : 2001-2007
- 7. The real success started from the famous terrorist attack in 2001 Gained its fame in mobile market In 2006, got 7 million users & market value of 42 billion dollars
- 8. 2006: The CrackBerry craze
- 9. 2007: The world at its feet
- 10. More than 40 million units of Blackberry sold.
- 11. Key Factors To The Success Using unique approach in marketing. A tool for business. Pioneer of providing instant high-tech services- • Email • Internet browsing • Location based services • Social Networking • Instant Messaging service
- 13. In 2007, iPhone released-a new era The RIM underestimated this competition In 2007, BlackBerry mobile won the market but lost the future to iPhone mobile.
- 14. Android launched towards the end of 2008. and RIM's first touchscreen device, the BlackBerry Storm. It was up against the iPhone, the HTC Dream, and the Palm Pre 2008: A Storm begins to brew
- 15. The Fall : 2008-2012
- 16. BlackBerry not only witnesses the invasion of iPhone mobiles and Android mobiles.. Sees a drastic drop in market share! Because …. BlackBerry still stuck to its old and outdated system.
- 18. FUTURE PROSPECTS
- 19. 1. Fix the PlayBook 2. Deliver a great QNX Bold 3. Repair, or abandon, App World 4. Perform data cap judo 5. Ally with Google RIM's Five Steps Back to BlackBerry Success
- 20. The evolution The birth The Success : 2001-2007 2006: The CrackBerry craze 2007: The world at its feet The Fall : 2008-2012 Future prospects RECAP
- 21. DISCLAIMER Created by - JAGHADEESHWARAN R Under the able guidance of DR. Sameer Mathur
Editor's Notes
- Hello everyone.. A warm welcome to the presentation of the rise n fall of a well known brand, blackberry.. Let’s see how the device blackberry originated.
- Research in Motion, is a Canadian multinational telecommunications company, Best known for its line of BlackBerry devices. BlackBerry Smartphones are devices which Have BlackBerry OS . it is well known worldwide as a provider of secure and high reliability software for industrial applications.
- The evolution of blackberry. BlackBerry Smartphones have come a long way since the original models were introduced way back in 1996. And I literally mean a loooooong way. Surprisingly, The first devices were not really even smartphones at all.
- The birth The birth of one of the most renowned mobile brands happened in 1999, The RIM 900 Inter@ctive Pager. The Device was exclusively designed as an email pager, with which users can send and receive emails freely and easily.
- Though the interactive pager was launched in 1996, its successor, the RIM 950 Wireless Handheld was really the first BlackBerry device. It Was commonly found to be used by people with high social status. Eventauly it became a favoured choice in the market.
- The real success of BlackBerry phone started from the famous terrorist attack in 2001. RIM rode high for the next six years. The brand dominated the smartphone market in the United States.
- The OS advanced gracefully, adding media features but staying focused on messaging. In 2006, it got around 7 million users and a market value of 42 billion dollars!
- 2006: The CrackBerry craze because of its addictive nature , It was popularly known as the crackberry, which became viral in the United States. The BlackBerry brand was riding high and it looked like nothing could stop the keyboard revolution.
- by 2007, it literaly had the world at its feet and had got a market value of 42 billion dollars. With 10 million subscribers by the end of the year, there was no sign of concern about the iPhone's potential as a BlackBerry killer, which was launched calmly during the year.
- As you could see, More than 40 million units of Blackberry have been sold worldwide.
- Some of the key factors to the success of blackberry were it had an unique approach in marketing. People started believing that blackberry is a mandatory tool for business. It was the Pioneer of providing instant high-tech services like- Email Internet browsing Location based services Social Networking and Instant Messaging service.
- It had an unique marketing strategy which no other company could even think of like Mass marketing campaign Advertising mediums Business to consumer education Updating current service providers Co branding Software upgradation etc
- The Apple company launched the iPhone at the start of 2007 and it was set to compete with the BlackBerry Pearl, which was also launched during the same period. Without obvious decline in mobile sale, the RIM underestimated this competition. Though BlackBerry 8310 was equipped with Wi-Fi connection and Facebook integration but Still it was not enough to compete with iPhone.
- 2008: the year when A Storm begins to brew Android launched quietly towards the end of 2008, and hot on its heels was RIM's first touchscreen device, the BlackBerry Storm. It was up against the iPhone, the HTC Dream, and the Palm Pre, but the Storm did not compare favourably, with reports of sluggish performance, and a poor touchscreen experience.
- And that marked the fall of Blackberry . Soon blackberry witnessed a huge tumble. it not only witnessed the invasion of other brand But also saw a drastic drop in market share . prime reason considered for this was it was still stuck with its old and outdated system.
- The iPad's success pointed to the potential of the tablet market and RIM decided to produce a tablet of its own. Sadly, the PlayBook by blackberrry was doomed from the start. And the future looked bleak.
- You could clearly see how the blackberry devices climbed the ladder rapidly and its downfall eventually, post 2009.
- RIM had put all its bets on the success of BlackBerry 10. To make sure they can have an amazing operating system, RIM had purchased several software companies beforehand. These were some of the ways by which RIM could bring back its success it tasted initially.
- Some of the keys steps that could bring back blackberry on par with its competitors are given.. 1. Fix the PlayBook 2. Deliver a great QNX Bold 3. Repair, or abandon, App World 4. Perform data cap judo 5. Ally with Google
- Just a quick recap of what we’ve seen so far..