The document outlines conventions used in TV documentaries such as archival footage, interviews, jiggly cameras, voiceovers, reenactments, and montages. It then discusses how the conventions may be challenged, such as using younger presenters from diverse backgrounds or mixing interviews with voiceovers. Finally, it provides examples of how conventions could be presented or developed for a school project on food ideologies.
3. Conventions of TV Documentaries
Convention What is it/ Why its used?
Archival Footage and Photographs โขโOldโ images
โข Newsreel footage
โข Shots from fiction films.
Talking head โข In their own environment- occupational/home
โintervieweesโ โข Sometimes on the road.
โข This is used for people views and interpretations on different ideas.
Jiggly Camera โข Form of re-enforcing documentary reality.
Voice over narration โข Usually occurs to explain an image or what is going on in the scene
Re-enactments โข Stages real event that has already happened.
โข Most of the time it uses actors and not the original characters.
Montage/Sequence โข It conveys ideas visually by putting them in a specific order in the film.
โข Narrative montages involve the planning of sequence of shots used to
indicate changes in time and place. Ideational montages link actions
with words, and are often used in documentaries.
โข This visual representation of the characters thoughts helps position
the viewer in the story, and helps the viewer better understand what
the character is saying
4. Conventions developed.
Fonts We are using fonts of
popular fast food
restaurants and
supermarkets for our titles.
Archival Instead of archival footage
Footage/Photographs we have used archival
photos as we do not have
the resources to obtain the
videos.
Voice Over Narration Our narrator/voice of God
will be taking part in the
experiment.
Montage/Sequence We will use montage to
reiterate what the voiceover
will be stating. The montage
will also allow us to show
the experiment to prove our
theory.
5. Conventions Challenged
Before: After:
We are challenging the stereotype of a
presenter, by having it be a black girl, not white
and someone who is young instead of middle
aged.
The voiceovers are viewed as the voice of God and The voiceovers will also be the interviewee,
are not mixed with the interviewees. therefore they will be taking part and also looking
at it from an outside perspective.
8. This is how we presented our first 5 minutes with a
breakdown of what the colours represent on a slide
before.
RIANNA
9. This is how we presented our first 5 minutes with a breakdown of what
the colours represent on a slide before. RIANNA
10. What we did next?
โข We spoke with our teacher and understood
we needed to break down our ideas more.
โข As a group we brainstormed more and ended
up with new episodes.
โข On the following slides are some of our
brainstorms.
RIANNA
12. Information
โข Series name: Food for thought (possible title)
โข Series length: 3 hours
โข Number of episodes: 3
โข Episode length: 60 minutes
โข Episode names (in order): 1st Ideologies 2nd
Advertising 3rd Capitalism
RIANNA
13. Episode 1 Ideologies
Subtopic break down
1.) 2.) Sexuality 3.) Presentation of models
Stereotype/Representatio and food
n of food
โข Exploring which foods โข Exploring what foods โข Why is unhealthy food
are seen as fun/boring are sexualized modelled by healthy
and why? E.g. potatoes โข How are food sexualized looking people
and chocolates (using e.g the M&S adverts โข Why donโt we see the
kids to demonstrate โข Reasons behind true representation
this) companies making food โข How does this effect the
โข Look for the common seem sexy public
factor with the โข Products which
fun/boring foods and challenge the idea of
why/how? sexualized e.g the MALE
โข What products in aero adverts
challenge this idea?
How E.g. Kellogs Special
K is โsexyโ when its
flakes
RIANNA
14. Episode 2 Advertising
Subtopic break down
1.) Company image 2.) Celebrities 3.) Dream vs Reality
(presentation of food)
โข Which adverts are โข What celebrities are โข British ideal of
more family with what chicken, showing the
friendly/sexy/funny/s supermarket? public a picture of
tore orientated etc Reasons why? cooked chicken and a
โข What does each โข The connotations advert โcookedโ
advert tell us about employing each celeb chicken to see what
the store means for the store they pick, why?
โข Exploring how โข How do celebrities โข How is this ideal
celebrities enhance relate to customers made, can we all
company image, do e.g stacey solomon โ achieve it as some
they? young mothers ? adverts imply
RIANNA
15. Episode 3 Capitalism
Subtopic break down
1.) Company information 2.) Sponsorships & 3.) Deals within store (linked to
endorsements advertising)
โข Research into the big โข What does X celebrity โข Do the deals make us
players in the food market being with X store/shop spend more? 3 for 2 when
โข Statistics on annual mean for the customer we only needed one?
takings โ looking at what โข Are sponsorships made โข Is the blatant recent
demographic spends with record labels for competitiveness between
more, where they spend examples to coincide with supermarkets good or
more (fruit/alcohol/etc) an album release bad?
โข Are the prices fair and โข Weird sponsorships โ โข Are we being tricked?
relative McDONALDS โ OLYMPICS Prices being raised higher
โข EXAMPLE: if KFC and โข Should fast food be 2wks before to be
SAMS get their meat from associated with the โloweredโ when they were
the same place why is biggest sporting event cheaper 3wks ago?
there such a big difference ever? โข Are we now buying for no
in cost? reason?
โข Deals to good to be true?
โ sell by dates etc
RIANNA
16. Information on the 5 minutes
โข Taken from which episode? Episode 1 โ
Subtopic 2
โข Brief reason why? โ As a group we wanted to
ascertain why food is being sexualised and
opinion on it
โข Continued on next slide
RIANNA
17. What do you hope the audience will gain from the 5
minutes?
โข Rianna: An understanding that food is sexualised
for us to be more attracted to it and in turn buy
more.
โข Tiara: insight to how products are advertised and
why
โข Shahna: more knowledge on sexualisation and
showing them differing opinions on it
โข Nkechi: make the audience aware of techniques
use to glamourize (in reference to food)
18. Details of the 5 minutes
what will happen
โข Montage shots of hyper sexualised food
โข Voiceover while this is happening
โข Mid shot of the presenter talking
โข Cross back to the montage shots
โข Voiceover again
โข Cut to statistics about food expenditure on
average/family case study on how the
economic climate has effected their spending
RIANNA
19. Details of the 5 minutes
what will happen
โข Presenter introduces the store we will be
focusing on
โข Presenter questions the public โdescribe
Marks & Spencer in 3 wordsโ
โข We see 3/4 groups of people answer
โข Statistics and information on the store
โข Presenter shows what we are now buying
more of and less of (relation to our economic
climate)
RIANNA
20. Details of the 5 minutes
what will happen
โข Presenter tells the audience that we are still
our there shopping so what is it down to?
โข Have peoples reactions to some M&S adverts
โข The audience do not see the advert, just the
reaction to it
โข Set up of an old style kitchen and presenter
questions how food and cooking has gone
from the set up shown to being described as
this
RIANNA
21. Details of the 5 minutes
what will happen
โข * this being the public opinion of what Marks
and Spencer is like
โข * the set up will be cuts of cake mix being
whisked/full baking tin put in the oven/cake
cooking/being taken out/decorated/sliced
โข What we are hoping to show next is from a
member of the public a negative opinion of
how sexy the adverts/food has become
RIANNA
22. Details of the 5 minutes
what will happen
โข * this being the public opinion of what Marks
and Spencer is like
โข * the set up will be cuts of cake mix being
whisked/full baking tin put in the oven/cake
cooking/being taken out/decorated/sliced
โข What we are hoping to show next is from a
member of the public a negative opinion of
how sexy the adverts/food has become
RIANNA
23. Details of the 5 minutes
what will happen
โข Present our own findings from the public
โข This part is mainly voiceover heavy with props
showing our results and Voice of Authority saying
the questions
โข These results will then lead up to question
experts.
โข So far in mind we have sociologists/possibly M&S
worker/manager/student who studies
gastronomy/Chef/food tech teacher
โข Ending on Presentation of models and food
introduction
RIANNA
24. Preview of next
Introduction of subtopic topic โ C. 20
โ nearly 1min seconds
Introduction โ nearly 2mins Development of subtopic โ nearly 2mins
25. โข Montage shots of hyper sexualised food
โข Mid shot of the presenter talking about hyper
sexualised food
โข Cross back to the montage shots
โข Statistics
26. โข Presenter introduces the store we will be
focusing on
โข Public opinion on Marks and Spencer
โข Statistics on the store
โข Reaction to Marks and Spencer adverts from
โactorsโ
โข Set up in kitchen to question the change in
food representation
27. โข Public opinion of Marks and Spencerโs adverts
positive and negative
โข Present findings from our own case study
โข These results will then lead up to question
experts.
โข So far in mind we have sociologists/possibly
M&S worker/manager/student who studies
gastronomy/Chef/food tech teacher
28. โข Voiceover asking why are products like this
being advertised by the attractive healthy
model if it makes you like this
โข Clips of the male Abercrombie and Fitch
models
โข Clips of falling chocolate
โข Clips of โlargeโ people walking