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This new three-part documentary series on Channel 4 called "The Food Cycle" explores how people are trapped in a cycle of working to earn money only to spend it at shops buying food, and how capitalism, advertising, and industry techniques influence spending habits. The documentary will provide insight over three episodes into how ideologies and ads relating to food impact the cycle of earning and purchasing.
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Conventions of tv_documentaries
The document analyzes conventions of documentaries in television such as voiceovers, real footage, interviews, and titles. It provides examples from nature documentaries like Frozen Planet and biographical documentaries like The Growing Pains of a Teenage Genius. Film documentaries tend to have more dramatic reenactments while television focuses on presenters and voiceovers. Both genres use real footage and interviews but conventions vary based on format and purpose. The document examines how different documentaries use, develop, and challenge conventions.
To ratecard 09
The document lists standard and special advertising rates for various placements in a publication. The standard rates section lists prices for placements like outside back cover, inside front cover, full page, half page, and smaller fractional sizes. The special position rates section gives higher prices for placements like special full pages, double page spreads, and fractional sizes in premium locations. It also provides rates for bound-in inserts and tip-ons.
Eval 2
The document discusses how the filmmakers planned to film segments for their documentary. They planned to show examples of the hardware, software, and online resources they used. This includes demonstrating the new HD cameras, editing footage in iMovie 11 on new Macs, and using tools like PowerPoint, Google, YouTube, and online magazines. They also discuss filming tutorials on using Adobe Photoshop and InDesign to create graphics and a double page spread for the documentary. The filmmakers aimed to provide examples of the production process and technologies to give viewers insight into how they created the documentary.
Evaluation final
The document discusses the development and use of conventions in documentaries and advertising. It describes using a young presenter, expert opinions, statistics and reenactments in "Food Inc." and focusing on one topic at a time in "Big Fat Gypsy Wedding." For their own documentary, the group used a sociology expert and animated figures to represent survey responses. Their advert features a girl holding Special K to link to questions about promoting an ideal image, and their double page spread shows eating money to link to themes of capitalism. They selected accessible newspapers and branded everything with the Channel 4 logo for consistency.
Ancillaries newspaper part
The document discusses considerations for advertising a documentary in newspapers. It examines choosing the Metro newspaper due to its free distribution, similar target audience, and full-page ad sizes. Costs of newspaper advertising are high due to printing and distribution expenses. Effective ads have large eye-catching images and clearly display the TV channel, air time, and title of the program being advertised.
More Research
Shahnah Pinnock conducted additional research on restaurants and fast food shops to include in a documentary, looking specifically at McDonald's worldwide locations and stores around Westminster, Brent and London; the history of Nando's and its locations around London; Tesco's smaller metro stores located on high streets in London; and KFC restaurants located around London.
C4 styleguide1.1 media
The document outlines visual identity guidelines for Channel 4's off-air branding and logo usage. It describes the key elements of the visual identity, including the logo, color palette, typography, and imagery. Guidelines are provided for proper usage of the logo, including minimum size, preferred positioning, and maintaining clear space around it. The style guide aims to establish branding consistency across all off-air materials like print advertising, literature, and other branded content.
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Conventions of tv_documentaries
The document analyzes conventions of documentaries in television such as voiceovers, real footage, interviews, and titles. It provides examples from nature documentaries like Frozen Planet and biographical documentaries like The Growing Pains of a Teenage Genius. Film documentaries tend to have more dramatic reenactments while television focuses on presenters and voiceovers. Both genres use real footage and interviews but conventions vary based on format and purpose. The document examines how different documentaries use, develop, and challenge conventions.
To ratecard 09
The document lists standard and special advertising rates for various placements in a publication. The standard rates section lists prices for placements like outside back cover, inside front cover, full page, half page, and smaller fractional sizes. The special position rates section gives higher prices for placements like special full pages, double page spreads, and fractional sizes in premium locations. It also provides rates for bound-in inserts and tip-ons.
Eval 2
The document discusses how the filmmakers planned to film segments for their documentary. They planned to show examples of the hardware, software, and online resources they used. This includes demonstrating the new HD cameras, editing footage in iMovie 11 on new Macs, and using tools like PowerPoint, Google, YouTube, and online magazines. They also discuss filming tutorials on using Adobe Photoshop and InDesign to create graphics and a double page spread for the documentary. The filmmakers aimed to provide examples of the production process and technologies to give viewers insight into how they created the documentary.
Evaluation final
The document discusses the development and use of conventions in documentaries and advertising. It describes using a young presenter, expert opinions, statistics and reenactments in "Food Inc." and focusing on one topic at a time in "Big Fat Gypsy Wedding." For their own documentary, the group used a sociology expert and animated figures to represent survey responses. Their advert features a girl holding Special K to link to questions about promoting an ideal image, and their double page spread shows eating money to link to themes of capitalism. They selected accessible newspapers and branded everything with the Channel 4 logo for consistency.
Ancillaries newspaper part
The document discusses considerations for advertising a documentary in newspapers. It examines choosing the Metro newspaper due to its free distribution, similar target audience, and full-page ad sizes. Costs of newspaper advertising are high due to printing and distribution expenses. Effective ads have large eye-catching images and clearly display the TV channel, air time, and title of the program being advertised.
More Research
Shahnah Pinnock conducted additional research on restaurants and fast food shops to include in a documentary, looking specifically at McDonald's worldwide locations and stores around Westminster, Brent and London; the history of Nando's and its locations around London; Tesco's smaller metro stores located on high streets in London; and KFC restaurants located around London.
C4 styleguide1.1 media
The document outlines visual identity guidelines for Channel 4's off-air branding and logo usage. It describes the key elements of the visual identity, including the logo, color palette, typography, and imagery. Guidelines are provided for proper usage of the logo, including minimum size, preferred positioning, and maintaining clear space around it. The style guide aims to establish branding consistency across all off-air materials like print advertising, literature, and other branded content.
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Double page spread draft 2
Shahna Pinnock is preparing to make her presenting debut on Channel 4. She discusses her new documentary called "The Food Cycle" that will air on Thursday nights at 9pm. The documentary follows the journey of consumerism with regards to food and how ideologies and advertising lead people to buy into products. It examines the vicious cycle of how these factors influence food purchasing decisions. Shahna is excited for this project as it is the biggest she has worked on.
1 st draft double page spread
Channel 4 is airing a new three-part documentary series exploring consumerism in the food industry. The series examines how food advertising has evolved to use celebrities and sexuality to entice customers. It will also analyze the ideologies behind food marketing and explore the relationship between big corporations like McDonald's and large events like the Olympics.
Group 2 final ancillaries
The document advertises a new three-part documentary series on Channel 4 called "The Food Cycle" exploring the relationship between food, advertising, and society. The series will examine how the food industry uses advertising techniques to influence consumer spending habits and "trap" people into purchasing food. Each episode will provide insight into capitalism, ideologies around food, and how advertising seeks to take money from consumers' pockets. The documentary aims to expose secrets of the industry and reveal effective advertising methods. It will feature opinions from experts in sociology, marketing, and celebrities on why endorsements are important. Overall, the documentary examines how food advertising affects society and consumer behavior.
Research and planning draft 3 part 2 a (
This document discusses double page spreads used in magazines and publications. It provides examples of how Time Out magazine uses double page spreads to feature recipes and recommend food tips using a continuous color scheme across both pages and a collection of related images. The document also shows inspirational newspaper ad examples and discusses using ideas from these ads, like clear backgrounds, engaging titles, and product placement, to advertise a documentary.
Research and planning draft 3 part 1 d
The document outlines the conventions typically used in television documentaries such as archival footage, interviews, voiceovers, and montages. It then discusses how the group plans to challenge some of these conventions in their documentary by having a young black female presenter and combining interviews with voiceovers. The document provides details on the structure and content of the group's planned 3 episode, 3 hour long documentary series focusing on food ideologies, advertising, and capitalism.
Research and planning draft 3 part 2 b
The document outlines the research and planning for a documentary that will examine fast food consumption and cooking homemade meals, including proposed locations, interview subjects, case studies, and statistics to incorporate. It discusses the presenter, Shahna, and locations where filming will take place, such as Tesco, Marks & Spencer, and Oxford Street, to interview the public and experts. Costumes and props are also outlined, with the presenter wearing a black and white outfit to maintain a serious tone.
Research and planning draft 3 part 2 aa
After researching several newspapers, the Metro was identified as the most appropriate for advertising. The Metro is a free newspaper with a non-specialist audience and a 7th grade reading level, making it accessible to everyone. It is widely available in train stations, allowing working parents to see advertisements. Other publications like the Daily Mail, Guardian and Evening Standard were deemed less suitable due to their older audiences and focus on formal, dull or political content compared to the Metro's colorful, appealing style focused on food.
Research and planning draft 3 part 2 a1
The document provides ideas for the title design and captions for a documentary called "Food for Thought". Some key ideas discussed are:
1. Using people's hands making the title out of different foods like chips or broccoli.
2. Considering the colors of foods used in the title design and what they symbolize.
3. An idea to have the burger "eat" credits off the screen or regurgitate people's names.
4. Using a simple bold font like Arial Bold that gets smaller to show social hierarchy, reflecting ideas of advertising and capitalism.
Research and planning draft 3 part 2
The document discusses plans to promote a documentary about food. It will be promoted on the Channel 4 website as Channel 4 promotes British cooking shows and food-related programming, making it a good fit. The documentary will air around 7pm when the target audience of people interested in food, cooking, and healthy lifestyles would likely be settled at home watching television.
Research and planning draft 3 part 1 d
The document outlines conventions used in TV documentaries such as archival footage, interviews, jiggly cameras, voiceovers, reenactments, and montages. It then discusses how the conventions may be challenged, such as using younger presenters from diverse backgrounds or mixing interviews with voiceovers. Finally, it provides examples of how conventions could be presented or developed for a school project on food ideologies.
Research and planning draft 3 part 1 d
The document outlines conventions used in television documentaries such as archival footage, interviews, voice over narration, and montages. It then discusses how the group plans to challenge some conventions in their documentary by having a young black female presenter and combining interviews with voice over. The document provides details on the proposed documentary series covering topics like ideologies, advertising, and capitalism related to food.
Research and planning draft 3 part 1 b
This document discusses research conducted on the topic of food ideologies. It explores subtopics like the sexualization of food in media, how advertisements relate to company images, and the role of big companies and sponsorships in capitalism. Examples are provided of outdated gender ideologies that associated women with food and the kitchen. The document also analyzes music videos to show how they depict sexualized images of women eating food in a way that appeals to male gazes.
Research and planning draft 3 part 1 c
The document summarizes research done on television channels and food vouchers to determine the best platform to promote a food debate documentary. It was found that Channel 4 airs the most cooking shows and would be the most suitable channel. Research also showed that fast food vouchers are easier to use than those for supermarkets, making unhealthy food more convenient. However, some supermarkets are making healthy options more accessible through loyalty programs.
Research and planning draft 3 part 1 a
The document discusses documentaries that have inspired the author's research and planning. It lists several documentaries about the food industry and supermarkets, including ones investigating supermarket pricing tricks, label claims, and the production and pricing of specific foods. The author notes elements of each that were inspiring, such as the use of hidden cameras, experiments on consumers, and explanations during the voiceover. Screenshots from some of the documentaries are included with comments on inspiring filming techniques and shots.
Research and planning draft 3 part 1
This document provides an outline for a group presentation on research and planning. It includes sections on assigning colors to group members, feedback on a draft presentation including improving audio quality and captions, and how the group changed their topic ideas from just food to three specific episodes on ideology, advertising, and capitalism as they relate to food. The group then developed subtopics for each of the three episodes.
Research and planning draft 2 part 2 a
The document provides research and planning details for a documentary about food, including:
- Survey results showing the target audience is mostly young females interested in healthy/unhealthy food.
- Potential target audiences include women ages 16-29 who want to learn about nutrition.
- Channel 4 airs many food-related shows that a documentary could fit with.
- Examples of fonts, titles, music, and listings magazines that could be used are presented for branding the documentary.
Research and planning draft 2 part 2
The document summarizes conventions used in documentaries and proposes some challenges or changes to those conventions. It includes a list of common documentary conventions like archival footage, interviews, jiggly cameras, and voiceovers. It then proposes using fonts from fast food restaurants for titles and challenging stereotypes by having a young black girl as the presenter rather than a white middle-aged person. The document also provides an outline for a 5 minute documentary segment comparing the rise of fast food establishments to the pricing of healthy foods.
Research and planning draft 2 part 1
The document outlines ideas for documentary topics generated by four students - Shahna, Rianna, Nkechi, and Tiara. It includes:
- Three initial ideas from each student focused on music and behavior, news sources, and religion and media.
- Feedback on the "what would work" and "what could be improved" for each idea.
- The strongest ideas selected from each student: youth perspective on riots, beauty standards, and youth parliament.
- How the group combined technology reliance and TV's influence on children into a new idea.
- Their decision to pursue a documentary on how the media portrays food and health.
Research and planning draft 1 part 2 b
This document discusses plans for a documentary on food, including:
1. Research shows Channel 4 airs many shows about food such as "Come Dine With Me" and shows featuring celebrity chefs. The documentary would fit with this programming.
2. The documentary may cover topics like healthy eating or food innovations.
3. Fonts and titles from famous fast food brands or supermarkets would be used to make the topic easily recognizable for audiences.
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Double page spread draft 2
Shahna Pinnock is preparing to make her presenting debut on Channel 4. She discusses her new documentary called "The Food Cycle" that will air on Thursday nights at 9pm. The documentary follows the journey of consumerism with regards to food and how ideologies and advertising lead people to buy into products. It examines the vicious cycle of how these factors influence food purchasing decisions. Shahna is excited for this project as it is the biggest she has worked on.
1 st draft double page spread
Channel 4 is airing a new three-part documentary series exploring consumerism in the food industry. The series examines how food advertising has evolved to use celebrities and sexuality to entice customers. It will also analyze the ideologies behind food marketing and explore the relationship between big corporations like McDonald's and large events like the Olympics.
Group 2 final ancillaries
The document advertises a new three-part documentary series on Channel 4 called "The Food Cycle" exploring the relationship between food, advertising, and society. The series will examine how the food industry uses advertising techniques to influence consumer spending habits and "trap" people into purchasing food. Each episode will provide insight into capitalism, ideologies around food, and how advertising seeks to take money from consumers' pockets. The documentary aims to expose secrets of the industry and reveal effective advertising methods. It will feature opinions from experts in sociology, marketing, and celebrities on why endorsements are important. Overall, the documentary examines how food advertising affects society and consumer behavior.
Research and planning draft 3 part 2 a (
This document discusses double page spreads used in magazines and publications. It provides examples of how Time Out magazine uses double page spreads to feature recipes and recommend food tips using a continuous color scheme across both pages and a collection of related images. The document also shows inspirational newspaper ad examples and discusses using ideas from these ads, like clear backgrounds, engaging titles, and product placement, to advertise a documentary.
Research and planning draft 3 part 1 d
The document outlines the conventions typically used in television documentaries such as archival footage, interviews, voiceovers, and montages. It then discusses how the group plans to challenge some of these conventions in their documentary by having a young black female presenter and combining interviews with voiceovers. The document provides details on the structure and content of the group's planned 3 episode, 3 hour long documentary series focusing on food ideologies, advertising, and capitalism.
Research and planning draft 3 part 2 b
The document outlines the research and planning for a documentary that will examine fast food consumption and cooking homemade meals, including proposed locations, interview subjects, case studies, and statistics to incorporate. It discusses the presenter, Shahna, and locations where filming will take place, such as Tesco, Marks & Spencer, and Oxford Street, to interview the public and experts. Costumes and props are also outlined, with the presenter wearing a black and white outfit to maintain a serious tone.
Research and planning draft 3 part 2 aa
After researching several newspapers, the Metro was identified as the most appropriate for advertising. The Metro is a free newspaper with a non-specialist audience and a 7th grade reading level, making it accessible to everyone. It is widely available in train stations, allowing working parents to see advertisements. Other publications like the Daily Mail, Guardian and Evening Standard were deemed less suitable due to their older audiences and focus on formal, dull or political content compared to the Metro's colorful, appealing style focused on food.
Research and planning draft 3 part 2 a1
The document provides ideas for the title design and captions for a documentary called "Food for Thought". Some key ideas discussed are:
1. Using people's hands making the title out of different foods like chips or broccoli.
2. Considering the colors of foods used in the title design and what they symbolize.
3. An idea to have the burger "eat" credits off the screen or regurgitate people's names.
4. Using a simple bold font like Arial Bold that gets smaller to show social hierarchy, reflecting ideas of advertising and capitalism.
Research and planning draft 3 part 2
The document discusses plans to promote a documentary about food. It will be promoted on the Channel 4 website as Channel 4 promotes British cooking shows and food-related programming, making it a good fit. The documentary will air around 7pm when the target audience of people interested in food, cooking, and healthy lifestyles would likely be settled at home watching television.
Research and planning draft 3 part 1 d
The document outlines conventions used in TV documentaries such as archival footage, interviews, jiggly cameras, voiceovers, reenactments, and montages. It then discusses how the conventions may be challenged, such as using younger presenters from diverse backgrounds or mixing interviews with voiceovers. Finally, it provides examples of how conventions could be presented or developed for a school project on food ideologies.
Research and planning draft 3 part 1 d
The document outlines conventions used in television documentaries such as archival footage, interviews, voice over narration, and montages. It then discusses how the group plans to challenge some conventions in their documentary by having a young black female presenter and combining interviews with voice over. The document provides details on the proposed documentary series covering topics like ideologies, advertising, and capitalism related to food.
Research and planning draft 3 part 1 b
This document discusses research conducted on the topic of food ideologies. It explores subtopics like the sexualization of food in media, how advertisements relate to company images, and the role of big companies and sponsorships in capitalism. Examples are provided of outdated gender ideologies that associated women with food and the kitchen. The document also analyzes music videos to show how they depict sexualized images of women eating food in a way that appeals to male gazes.
Research and planning draft 3 part 1 c
The document summarizes research done on television channels and food vouchers to determine the best platform to promote a food debate documentary. It was found that Channel 4 airs the most cooking shows and would be the most suitable channel. Research also showed that fast food vouchers are easier to use than those for supermarkets, making unhealthy food more convenient. However, some supermarkets are making healthy options more accessible through loyalty programs.
Research and planning draft 3 part 1 a
The document discusses documentaries that have inspired the author's research and planning. It lists several documentaries about the food industry and supermarkets, including ones investigating supermarket pricing tricks, label claims, and the production and pricing of specific foods. The author notes elements of each that were inspiring, such as the use of hidden cameras, experiments on consumers, and explanations during the voiceover. Screenshots from some of the documentaries are included with comments on inspiring filming techniques and shots.
Research and planning draft 3 part 1
This document provides an outline for a group presentation on research and planning. It includes sections on assigning colors to group members, feedback on a draft presentation including improving audio quality and captions, and how the group changed their topic ideas from just food to three specific episodes on ideology, advertising, and capitalism as they relate to food. The group then developed subtopics for each of the three episodes.
Research and planning draft 2 part 2 a
The document provides research and planning details for a documentary about food, including:
- Survey results showing the target audience is mostly young females interested in healthy/unhealthy food.
- Potential target audiences include women ages 16-29 who want to learn about nutrition.
- Channel 4 airs many food-related shows that a documentary could fit with.
- Examples of fonts, titles, music, and listings magazines that could be used are presented for branding the documentary.
Research and planning draft 2 part 2
The document summarizes conventions used in documentaries and proposes some challenges or changes to those conventions. It includes a list of common documentary conventions like archival footage, interviews, jiggly cameras, and voiceovers. It then proposes using fonts from fast food restaurants for titles and challenging stereotypes by having a young black girl as the presenter rather than a white middle-aged person. The document also provides an outline for a 5 minute documentary segment comparing the rise of fast food establishments to the pricing of healthy foods.
Research and planning draft 2 part 1
The document outlines ideas for documentary topics generated by four students - Shahna, Rianna, Nkechi, and Tiara. It includes:
- Three initial ideas from each student focused on music and behavior, news sources, and religion and media.
- Feedback on the "what would work" and "what could be improved" for each idea.
- The strongest ideas selected from each student: youth perspective on riots, beauty standards, and youth parliament.
- How the group combined technology reliance and TV's influence on children into a new idea.
- Their decision to pursue a documentary on how the media portrays food and health.
Research and planning draft 1 part 2 b
This document discusses plans for a documentary on food, including:
1. Research shows Channel 4 airs many shows about food such as "Come Dine With Me" and shows featuring celebrity chefs. The documentary would fit with this programming.
2. The documentary may cover topics like healthy eating or food innovations.
3. Fonts and titles from famous fast food brands or supermarkets would be used to make the topic easily recognizable for audiences.
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Draft 6
- 3. THE FOOD CYCLE Channel 4 brings to you a brand new documentary called ‘The Food Cy- cle’ exploring the way we are trapped into digging into our pockets and heading straight to the shops to buy food. Watch out for the new three part series. This new documentary is broken down into three episodes to give the audience an in- sight into capitalism, ideologies and adverts relating to food.You work you get paid, you get paid you shop. It’s all tied into the food cycle. This documentary exposes industry secrets and reveals the techniques used “Yo to make you spend more. g et u int pai wo o t d y rk he ou you foo sh Photograph by: Rianna Johnson dc op get yc . It’s paid le! all , yo ” tie u d Page 44 - TIMEOUT - March edition Page 45 - TIMEOUT - March edition