The document discusses considerations for advertising a documentary in newspapers. It examines choosing the Metro newspaper due to its free distribution, similar target audience, and full-page ad sizes. Costs of newspaper advertising are high due to printing and distribution expenses. Effective ads have large eye-catching images and clearly display the TV channel, air time, and title of the program being advertised.

1. Newspaper I want to advertise in
• I have done research and considered putting my
documentary in newspapers like The Sun which
target both male and female and cost less than
50p.
• I have decided to advertise my documentary in the
Metro, my reasons for choosing this one is
because of their target audience which is similar to
mine, it is free so everyone is able to get one and
also their advertisements contain TV shows from a
variety of Channels.

2. Cost and Size of adverts
• There is a process of making a newspaper so
advertising costs quite a bit of money.
• Newspapers generally generate 70%-80% of
revenue from advertisement.
• You have to think of the cost for printing and
distribution.
• The internet has an increasing rate of
advertisements and on every website there is some
kind of advert whether its for a TV show or
product.
• In the Metro the size of the advert is usually a
page, so it is important to consider how much
information you want on it.

3. Conventions of Newspaper
Adverts
• The advert always has a logo of the channel
it will be shown on.
• One large image which explains what the
TV show will be about.
• The details of the time it will be shown and
the channel and the title of the programme.

4. Appealing to Target Audience
• I will make my advert eye catching with a large image of
food.
• The channel it will be shown on will also appeal to my
target audience.
• As we are targeting mostly females, the use of colours and
images of women will appeal to them as they will be able
to relate more. However we may use a man also which can
attract both men and women.
• As food is something everyone eats it may catch attention
as many people are interested in what they eat due to how
media portrays certain foods.
• As fast food is more popular instead of using an image of a
salad we could use either chips or burgers.

5. Inspirations
• For my advert I would like to have a large image
taking up the whole page as this will catch
attention and then medium sized titles.
• I would also like the logo of the TV channel to be
large so our target audience remembers which
channel and what time to watch it.
• Colours are appealing so therefore I would like to
use a variety.