The document discusses the development and use of conventions in documentaries and advertising. It describes using a young presenter, expert opinions, statistics and reenactments in "Food Inc." and focusing on one topic at a time in "Big Fat Gypsy Wedding." For their own documentary, the group used a sociology expert and animated figures to represent survey responses. Their advert features a girl holding Special K to link to questions about promoting an ideal image, and their double page spread shows eating money to link to themes of capitalism. They selected accessible newspapers and branded everything with the Channel 4 logo for consistency.

1. Tiara Morris
Nkechi Chukwumah
Rianna Johnson
Shahna Pinnock

2. Food Inc.
Sex education show
Big fat gypsy wedding
Dispatches: supermarket secrets

3. Draft 1 Real Media Text
Used Locations – tinsel Locations - to
town establish where they
are.
Developed 1) Using a prop
which was a
milkshake and
did not show
which restaurant
we was in
Challenged No establishing
shots for the
audience as it was
obvious where we
were

4. Draft 3
Used Public opinions
Developed 1) Got a variety of To show the effects
people from of special k adverts
women to men on both men and
women and whether
they think it
promotes confidence
or an ideal for
women.
Challenged No one of a young
age

5. Final Documentary
Used Expert
Statistics
Developed 1) Expert in This was done so
sociology field that we could get a
instead of a chef social view as to
or nutritionist or why this was
someone who happening and
works in the where it came from
media.
2) Using animated This was so that the
women and men audience will know
instead of food of how many people
we asked said what.
Challenged

6. Documentary Use Develop Challenge
Food Inc. Re-enactments Use the narrators
inside scoop from voice within a
different people breakdown of text
and there views on the screen to
and opinions slow down
narrative.
Sex education show Presenter

7. Documentary Use Develop Challenge
Big Fat Gypsy Wedding They focus on one There is a voiceover
topic at a time and throughout.
then show people that
relate to them.
Dispatches: Supermarket They use They There was no presenter,
public undercover/hidden only a voiceover
Secrets opinions. cameras

11. USE OF A YOUNG/MIDDLE AGED
A YOUNG BLACK PRESENTER
CAUCASIAN PRESENTER COMPARED TO >>

13. Examples of Channel4 adverts.

14. Typical Conventions
The picture dominates the
Typical format of the whole advert.
date Channel4 uses.
It is usually placed at The title of the programme
the bottom just above is in a simple format. The
the edge. text is spread across the
advert on top of the picture.

15. We attempted to recreate
the logo. And put it at the
edge like channel4 adverts
do.
The picture dominated
the page ad gave an
insight into what the
series was about.
We used the format of the date
and where the title should be.
We noticed they usually had
white borders behind the words
so we incorporated that in.
We also put it In the bottom
corner just above the edge like a
conventional Channel4 advert
would.

18. Shahna Pinnock

20.  For the final draft our documentary and ancillaries combine together well as the advert had a
girl holding Special K and a bikini to show that she wants to eat Special K to try and fit into it,
which links into our documentary question of whether Special K promotes confidence or an
ideal image. The image shows that the girl wants to get the ideal image which is being able to
fit into it.
 The image of Rianna eating money for our double page spread is effective as it shows that we
are eating our money away linking into capitalism and the deals behind her show company's
easy and manipulative way of getting money.

22.  What we have written in the double page spread was also explained in our
documentary so the audience doesn’t get confused as it is clear.
 Our target audience will read both the metro and Time Out. We selected these
newspapers and adverts as they are accessible to a variety of people.

23.  Our ident connects our ancillaries together as they are from channel 4, our ident on
our documentary is taken from channel 4 and we also included the logo on our
advert and said which channel it was on in our double page spread.
 For our advert we had to edit the transparent channel 4 logo by making the black
background white in order for it to be noticeable.

24.  We branded the whole package by having channel 4 included in them. We
considered the size of the logo on our advert to make people remember which
channel it was being shown on.
 How much does it cost? –Time out for double page spread (£8,400) and Metro for
advert cost around …..
 Metro advertising number – 02079383838
 Time Out advertising number – 02078136000

25.  The size of the advert was 15cm width and 21cm height. This was because
I looked at an advert in the metro and liked the size of it as it wasn’t too
big or too small. This size is perfect for the image.