After researching several newspapers, the Metro was identified as the most appropriate for advertising. The Metro is a free newspaper with a non-specialist audience and a 7th grade reading level, making it accessible to everyone. It is widely available in train stations, allowing working parents to see advertisements. Other publications like the Daily Mail, Guardian and Evening Standard were deemed less suitable due to their older audiences and focus on formal, dull or political content compared to the Metro's colorful, appealing style focused on food.