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RESEARCH AND PLANNING
   DRAFT 3 PART 2AA
Part O
We have explored & researched
                                                   different Newspapers that might be
                                                   appropriate for what we are trying to
                                                   advertise.




•The Metro is a free newspaper
•It has a non specialist target audience
•It has a reading age of 7 , meaning everyone can read it.
•It is widely available in trains stations meaning parents (moms and
dads) to and from work will be able to read the newspaper advert.
After researging the Daily
Mail, Guardian and Evening
Standard:
•It was the most friendly and
inviting
•Younger but still ‘older’
target audience
•The mostly advertised food.
•Bright colourful and
appealing.
•Others were formal dull and
more political.
Research and planning draft 3 part 2 aa

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Research and planning draft 3 part 2 aa

  • 1. RESEARCH AND PLANNING DRAFT 3 PART 2AA
  • 3. We have explored & researched different Newspapers that might be appropriate for what we are trying to advertise. •The Metro is a free newspaper •It has a non specialist target audience •It has a reading age of 7 , meaning everyone can read it. •It is widely available in trains stations meaning parents (moms and dads) to and from work will be able to read the newspaper advert.
  • 4. After researging the Daily Mail, Guardian and Evening Standard: •It was the most friendly and inviting •Younger but still ‘older’ target audience •The mostly advertised food. •Bright colourful and appealing. •Others were formal dull and more political.