Basics knowledge about reputation managment

1. What you should know before hire a

2. Definition
-Definition Person who attempt to maintain or create a certain
frame of mind regarding of his company.
-Skills
-Job Reputation management is the process of identifying
description what customers or potentiel customers are saying or
-Difference feeling about your business and taking steps to
ensure that the general consensus is in line with the
-Relate Mk company goals.
-Measure
success The reputation manager use various forms of social
media to minitor the reputation of the company and
improve sales.

3. Skills
 Outgoing personnality
-Definition
 Writting skills
-Skills
 Social media experience
-Job
description  Interest &/or knowledge in the industry
-Difference  Willingness to work around the clock
-Relate Mk  PR experience
-Measure  Culture fit
success
 Passionate

4. Job despription
-Definition  Content creation
-Skills  Social media marketing
-Job  Event & events planning
description
 Public relations
-Difference
 Customer relations
-Relate Mk
 Communication / Marketing strategy
-Measure
success  Analytics
 Business developpment

5. Difference with communication
manager
-Definition
 None
-Skills
 They work together and add their skills
-Job
description  Social media experience
-Difference
-Relate Mk
-Measure
success

6. Relate to social marketing
-Definition  More important work together
-Skills  Making links between both
-Job  Having the same marketing strategy
description
 Regular feedback
-Difference
 Regular analysis
-Relate Mk
 Regular adaptation
-Measure
success  Be sure to not competed but complete

7. Measure the success
-Definition
 Total online community size (sCRM)
-Skills
 Monthly referred social trafic to site
(sTraffic)
-Job
description  Social monthly impressions (sMI)
-Difference
-Relate Mk
-Measure
success