1. POSITION DESCRIPTION
TITLE
REPORTINGTO
LOCATION
HOURS
DIGITAL MARKETING ANDSTRATEGY MANAGER, HUSKI
NationalMarketingManager
52aWintertonRoadClaytonVictoria
PartTime, 3 Days P/Week (Neg)
PRIMARY
OBJECTIVE
The Digital MarketingandStrategy Manageris responsiblefor developingand
implementingbusiness strategiesto increase brandawarenessand promotesales
opportunities through thecompany’sonlinepresence.
ORGANISATIONAL
CONTEXT
The Digital MarketingandStrategy Managerreports directly tothe NationalMarketing
Manager, liaising with internal stakeholders(graphicdesigner, sales andproduction)as
required. The positioncommunicateswith anddirects external vendor, supplierand
contractresourcesfor provisionofwebsite and othertechnical functionality,
management, configurationandsupport.
KEY
ACCOUNTABILITIES
BUSINESS STRATEGY
Develop and implement strategies to increase brandawarenessand promotesales
opportunities viaonline media:
 Establish and implement online strategy, includingmarketingandcommunications,
to buildonline community
 Explore and presentoptionsfor eCommerceto enable online sales
 Create andaction public relations strategy topromotebrandawareness
MARKETING AND COMMUNICATIONS
Build company brand andpromoteorganisationalobjectives online:
 Drive marketing, public relations andcommunications toencourageonline uptake
 Use digital media tosupportorganisationalstrategy, campaignsandevents
 Build online engagementwith partners, stakeholders andmedia
DIGITAL MEDIA:
Manageand promotedigitalpresence and online content:
 Drive traffic to the website by recommendingandmanagingimplementationof
Search Engine OptimisationandMarketing(SEO & SEM) activities
 Work with external vendorsandcontractorstodevelop, manageandmaintain
website to increase brandinfluence andvisibility
 Identify new online opportunitiesi.e. social media, includingsourcing, budgeting
andnegotiating with suppliers
 Plan andimplementengaging, inspiring, relevantandtimely contentin online and
social media, with inputfrom the NationalMarketingManager, to increase
engagementwith the brand andbuild the database
 Collaboratewith internal staff andstakeholders for up-to-dateideas, information
andresources touse in social media andonline campaigns
 Monitorwebsite usageand visitationsandprovidereporting andimprovement
recommendations
KEY PERFORMANCE
INDICATORS
• Increasedwebsite usage
• Developmentof an online community
• Social media presence
• Media uptake
• Accurate and timely reporting (analytics)