This document outlines several entry-level technology and marketing related jobs and their responsibilities. It describes social media managers who develop marketing strategies and evaluate their success. Online community managers are the face of the company and manage two-way communications. Digital strategists perform research on clients and competitors and define digital assets. Digital marketing managers develop and manage paid search, SEO, and PPC campaigns as well as oversee social media strategies.

1. Retail CareersTECHNOLOGY RELATED ENTRY LEVEL JOBS
AND THE SKILLS NEEDED
BY KATHY ZIEJEWSKI

2. Social Media Manager
JOB DESCRIPTION:
This job is responsible for developing and implementing marketing
strategies for business’s social media websites. They are also very
much responsible for evaluating their success in different
marketing strategies and improving strategies if needed.

3. Online Community Manager
JOB DESCRIPTION:
The person in this position is the face o f the company. This
individual is managing communications in both directions and is
extremely digital savvy. This person is also responsible for all
communications, PR, social media, events, and content creation,
among other things.

4. Digital Strategist
• JOB DESCRIPTION:
This individual will perform detailed desktop research into our clients,
their category, and competitors across multiple markets. De-construct
competitive best practices in digital marketing and create benchmarks.
Define global web architecture detailing what sites and social assets the
brand will maintain globally in various versions and languages.
Conduct web asset audits to map a brand’s global web presence and
assess the effectiveness of each asset.
Work closely with the various specialists involved with the
implementation and management of our digital strategies.
Identify opportunities for clients to use digital technology to enhance
their overall marketing mix: product, price, place, or promotion.

5. Digital Marketing Manager
JOB DESCRIPTION:
Developing and managing digital marketing campaigns. Utilizing a
range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.

6. Communications Specialist
JOB DESCRIPTION:
This individual creates and maintains positive relationships
between their clients and the public often using media outlets.
They produce press releases and manage public events.

7. Blogger
JOB DESCRIPTION:
The individual with this profession will be in charge of writing,
posting, filming, and creating a dialogue with consumers to
stimulate conversations about a company or brand. The blogger
will have to post interesting and attention grabbing articles,
posts on social media, and create video blogs that will make
customers excited about what is being sold.

8. Assistant Marketing Manager
JOB DESCRIPTION:
The person with this profession supports the work of marketing
managers and executives on projects directed at maximizing
company profits and developing sales strategies or marketing
campaigns. Excellent organizational skills are a main requirement
for marketing assistant roles.

9. What I Learned
THIS PROJECT HAS TAUGHT ME THAT THERE IS A VARIETY OF
JOBS OUT THERE THAT IS RELATED TO THE INFORMATION THAT
I HAVE LEARNED FROM THIS CLASS. IT WAS GREAT TO SEE THAT
THERE ARE MANY DIFFERENT AREAS IN RETAIL I COULD LOOK
FOR WHEN I GRADUATE WITH MY BACHELORS DEGREE.