Elizabeth Iorns argues that scientists feel pressure to publish many papers in high-profile journals, which sometimes leads to cutting corners or misconduct. Most scientific results cannot be reproduced, even those published in top journals. Iorns proposes creating a reproducibility culture where studies are independently validated and incentives exist to encourage open and rigorous research practices. Her organization, Science Exchange, facilitates matching studies to qualified providers to assess reproducibility in a blind manner under review from an expert advisory board.