The document examines the representation of women in advertisements, highlighting their frequent association with domestic roles, beauty products, and sexual objectification. It discusses how traditional portrayals limit women's identities to self-sacrificing figures or beauty stereotypes, but acknowledges a shift toward more empowered representations. Despite positive changes, the document warns that advertisements continue to balance between reinforcing stereotypes and reflecting social progress.

1. Representation of Women in Advertisement
Presented by Mital Raval
Semester-4
Roll No: 18
Paper Name: Mass Media and communication
Submitted to: Dr. Dilip Barad
Department of English MKUB.

2. Some question regarding women’s representation
in add
Why women represented only in domestic
obsessive add?
Why men see women as only a sex object?
Why women always more attracted on beauty
add?

3. What is Advertisement?
Advertising is an audio or visual form of marketing
communication that employs an openly sponsored, non –
personal message to promote or sell a product, service or Idea.
The purpose of an advertising is success of company and to
give good, moral message to the audience.
It is one type of communication.

4. What is It’s purpose?

5. How Women use in Advertisement?
Domestic Obsessive:
•Women always associates with
washing machines and cleaning
products.
•By creating these
representations the media
creates the norm that women
will always take on domestic
roles.

6. Selfless Nurture
Self – sacrificing, always
focused on everybody else’s
needs. She was the first to serve
food and always the last to eat.
Subsumes own needs for
others.
She was the one to receive
guests, the one to clean the
teacups, the one to bath
children.

7. Beauty products
Cosmetic retailers design
advertising to alter women's
attitudes toward cosmetics,
encouraging them to buy
more products.
Many advertisers shape this
attitude by encouraging
women to feel dissatisfied
with their appearance.

8. Cosmetics add
Women are shown as
young, slim, overwhelmingly
white and conforming to a
very narrow stereotype of
beauty with perfect hair, skin
and alluring gaze so that a
common girl who sees that
add falls prey to that product.

9. Women as Sex objects
Women as sex objects has become the leading
representation in the media.
Now a days women are more sexually objectified in
which they are represented as entertainment for
males.
The women are made to look alluring and appealing
to attract sections of the audience.
Women are presented as sexual objects to be enjoy
by men which in turn leads to false consciousness.

10. Changing portrayal of women in advertising
Today women are scaling new
heights and have a voice, then
women in advertisements can’t
be relegated to just washing
clothes, cooking or pleasing
husbands. But in recent times
many advertisements have gone
beyond the white picket fence
when it comes to portrayal of
women.

11. Traditionally man have
held power in our society.
The result of this is that
traditionally male qualities
and attributes have generally
been seen superior to
female attributes.
But now time are change
and male also respect the
work of women which we
see in many advertisement.
Moving with social change

12. conclusion
We see representation of women in
advertisement in both the positive as well as
negative. Women are used in add because of
increasing seal of the products.

13. Works Cited
Nair, Roshni. Changing portrayal of women in advertising. 05 July
2016. 16 March 2018. <http://bestmediainfo.com/2016/07/changing-
portrayal-of-women-in-advertising/>.
Roberts, Mary Lou. "HOW SHOULD WOMEN BE PORTRAYED IN
ADVERTISEMENTS?" n.d. 16 March 2018.
<http://www.acrwebsite.org/search/view-conference-
proceedings.aspx?Id=9532>.
Towhid, Tamanna. "REPRESENTATION OF WOMEN IN
ADVERTISEMEN." ENH Community Journal 1.1 (n.d.): 9. 16 March
2018.
<https://www.academia.edu/9006005/REPRESENTATION_OF_WOME
N_IN_ADVERTISEMENT>.