This document discusses the objectification of women in advertisements. It defines objectification as representing an abstraction as a physical thing. Advertisements have become integral to modern life through TV and other media. The advertisement industry aims to satisfy clients. Women are often objectified in ads to make them feel inadequate and that products will improve their looks and attractiveness. This can negatively impact women's self-image and lead to issues like eating disorders. While objectification exists for men as well, women are more commonly fragmented and depicted as objects in ads. The document concludes that objectifying women in advertisements has become an ingrained social norm that is now difficult to change.