The magazine aims to represent its target audience through the models, photos, and scenes featured. The models all have a certain look and attitude resembling the 1950s time period of the niche music genre that is no longer popular but celebrated in the magazine. Photos are in black and white and feature clothing authentic to the 1950s era. The scenes portray people laughing, playing guitar, and enjoying music from the past, representing readers as those who have fun and play older styles of music.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
19 Jonathan Phillips - The future of work and the digital workplace - Intrane...Intranet Now
Jonathan Phillips of Coca-Cola Enterprises talks about the future of work and the digital workplace at Intranet Now, the first and only independent intranet conference in the UK.
Software developers spend most of their time working with code on literal level. Unfortunately, vast amount of design flaws hides behind hundreds of interrelated packages, classes and methods, destroying your system deliberately. In this talk will supply you with knowledge necessary to manage complexity of your logical design from theoretical, practical and tooling perspectives. Time to keep architecture in predictable and manageable state!
2. REPRESENTATION
THE PEOPLE WHO WOULD READ MY MAGAZINE WILL BE REPRESENTED
IN A CERTAIN WAY, THE MODELS IN MY PHOTOS ALL HAVE A CERTAIN
ATTITUDE ABOUT THEM AND ALL HAVE A CERTAIN LOOK.
THE PRODUCT WILL REPRESENT MY TARGET AUDIENCE AS PEOPLE
WHO LIKE A CERTAIN STYLE OF MUSIC IN WHICH DOESN’T HAVE
MUCH POPULAR SUCCESS ANY MORE, MUSIC FROM THE PAST.
3. THE PHOTOS
I HAVE DRESSED THE
PERSON IN A BOMBER
JACKET SO THE LOOK
RESEMBLES THAT OF
THE TIME THAT THE
MUSIC I AM TALKING
ABOUT WAS MADE, THE
1950S
I HAVE TAKEN
PHOTOS IN BLACK
AND WHITE ALSO
SO THE LOOK IS
AUTHENTIC, THE
PERSON IN THE
PICTURE IS ALSO IS
WEARING DRESS
FROM THE SAME
TIME PORTRAYED
IN MY MAGAZINE.
4. THE MISE EN SCENE
THE MISE EN SCENE OF MY MAGAZINE REPRESENTS THE PEOPLE WHO
WILL BE READING AS PEOPLE WHO HAVE FUN, THERE ARE
PICTURES INVOLVED WHERE SOMEONE IS LAUGHING AND PLAYING
GUITAR.
ALSO THE PEOPLE BEING REPRESENTED WILL LIKE TO PLAY MUSIC
FROM THE PAST.
THE COLOURS ARE QUITE DARK BUT THAT IS BECAUSE OF THE TIME
THE PICTURES WERE MEANT TO BE TAKEN AND ALSO THE MAIN
FEATURE IN THE MAGAZINE IS ABOUT CELEBRATING THE LIFE OF A
MUSICIAN.
THE PEOPLE I AM REPRESENTING WILL HAVE TO LIKE THE CERTAIN
MUSICIAN I AM WRITING ABOUT OR WOULD LIKE TO LEARN MORE
ABOUT THEM.